Ether (B.o.B Album)

''Ether'' is the fourth studio album by American rapper B.o.B. The album was released on May 12, 2017, by Label No Genre and distributed by Empire Distribution, it is the first album by B.o.B to be released independently. The album is the fifth installment in his ''Element'' series going back to 2015, with the previous four compiled on 2016's '' Elements''. The album features guest appearances from Lil Wayne, Young Thug, T.I., Big K.R.I.T., Ty Dolla Sign, Usher, CeeLo Green, Young Dro, and more.

Background

B.o.B signed to Atlantic Records in 2008 and would go on to release his major-label debut, ''The Adventures of Bobby Ray'', with the label in 2010. Having released multiple projects with Atlantic, including three extended plays (EPs), three studio albums and a retail mixtape, the two sides separated soon after B.o.B claimed that the label was "suppressing" him. "There's a ban on BoB," he wrote on Twitter, before diving into his issues with his then-label. "They boycott me, they are afraid I'll get too much exposure," he continued. "My own label doesn't even promote my albums, mixtapes, shows or events... ZERO promo." Since his split with Atlantic, B.o.B. ventured off with his label No Genre and partnered up with Empire Distribution.

On December 4, 2015, B.o.B released a mixtape titled ''WATER (We Are The Enemy Really)''. B.o.B would continue the trend with three more mixtapes; ''FIRE (False Idols Ruin Egos)'', ''EARTH (Educational Avatar Reality Training Habitat)'' and ''AIR (Art Imitates Reality)''. On November 4, 2016, B.o.B released a compilation of the mixtapes, with the anthology titled '' Elements''. On April 1, 2017, B.o.B wrote on Twitter, "isn't there a fifth element". On April 5, B.o.B unveiled the cover art for a project titled ''Ether'', which prompted a fan to ask "is this the album or the fifth element," to which B.o.B responded "both". The series reference the classical elements which typically refer to the concepts in Ancient Greece, of earth, water, air, fire, and aether, which were proposed to explain the nature and complexity of all matter in terms of simpler substances.

In May 2017, in an interview with B-Real of Cypress Hill, B.o.B spoke on the thought process when creating ''Ether'', not forcing his beliefs on fans, and why the album is a less conscious project than the rest of the Elements series: "some of it's fun, ome of it is to make you think but even if it's to make you think, it's still just good music. It's gotta be about the music first". In an interview with Fuse, B.o.B revealed he had plans to record his Elements series dating back to since before he released his debut album in 2010, adding his first album "was all about the elements", citing its cover art, which includes earth, water, fire and air in the artwork. When speaking in the subject B.o.B said: "Ether refers to the etheric realm in which all matter and all energy move through. A lot of the Eastern traditions and beliefs recognize ch'i, the energy that you can't see. It's the unseen."

Recording and production

B.o.B said his decision to include guest appearances came from the previous installments in his Elements series not having any at all: "For this ''Ether'' project I kinda opened the doorway for more outside influences, because the ''Elements'' project I put out, it was all me, I didn't want nobody touching it, because it had to be that way. But to finish it off with the fifth element, I just felt like I wanted to really make it more of a grandiose grand finale". In an interview with '' Complex'', B.o.B said: "All the features is just really people who I fuck with. I don't collaborate with everybody, man, and I'm at a point where €¦I just want to orkwith people who I gel with and vibe with. Even if I collaborate with the same artist six times, I'm still going to keep doing it." It was revealed in an interview that the album's fourth track "Peace Piece", featuring vocals and production from Big K.R.I.T., was originally given to T.I. for his '' Us or Else: Letter to the System'' project. In an interview with Fuse, B.o.B said he produced about half of the album, adding "Jacque Beatz and 30 Roc did a lot of production."

Release and promotion

"4 Lit" featuring fellow rapper T.I. and singer Ty Dolla Sign, was released as the album's lead single on October 28, 2016. It is the first song released by B.o.B's independent record label, No Genre, as a single. The music video for the song, directed by Chad Tennies, premiered on April 5, 2017. On April 19, 2017, B.o.B announced a concert tour, The Elements Tour, in support of the album. On May 3, 2017, B.o.B revealed the album's track-listing and released the song "Xantastic", featuring rapper Young Thug, as a promotional single, making it available on the iTunes Store for those who pre-ordered the album. On May 11, 2017 B.o.B held a "listening experience" for ''Ether'' at Studio No. 7 in Atlanta, Georgia.

Critical reception

''Ether'' received generally positive reviews. Joe Coad of HipHop-N-More.com wrote: "On ''Ether'', B.o.B has strong views, strong theories, but luckily even stronger music. There is little to no chance that he will return to the heights that he once occupied in 2010, but it doesn't seem like his fans or him are too concerned about that these days. Truth is, that the music here doesn't stray too far from what he was creating during his chart topping days and what's really changed is the public's perception of him, unfortunately. Mainstream success and sales may have fallen to the wayside, but ''Ether'' is a step back towards the spotlight for B.o.B".

DJBooth.net editor Yoh, wrote "''Ether'' is well-rounded, not weighed down by overthinking and theory deductions, but an artist revealing internal conflict and external circumstances. There's druggy trap songs, social commentary, and self-reflection. It's almost like he's searching for balance within himself again... ''Ether'' is a reminder that B.o.B hasn't lost his mind, and while he's no longer the blog darling and no longer the superstar, he still contains the talent that made us cheer for his success in the first place." In an article for '' XXL'', the editor gave the album a four out of five, writing: "Focusing more on showcasing his lyricism and prowess as an MC rather than scoring pop smashes, B.o.B shines throughout the album's 12 tracks, proving himself to be equally effective as a soloist as he is a collaborator. B.o.B may have lost his footing along the way, but ''Ether'' is a step in the right direction and an admirable effort that proves he's still one of the more talented artists out of the South."

Track listing

Charts

References

{{Authority control

2017 albums
B.o.B albums
Concept albums
Albums produced by B.o.B
Albums produced by Big K.R.I.T.
Empire Distribution albums
Grand Hustle Records albums