Ethel “Bip” Pares
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Ethel "Bip" Pares (27 February 1904 – January 1977) was an
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
illustrator An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. The illustration may be intended to clarify complicat ...
, who designed at least 600 book covers, created iconic posters for London Transport and wrote and illustrated an account of her honeymoon in the Himalayas. Her covers for British books were often retained for American publications, which was unusual practice at the time.


Early life and education

Ethel Pares was born on 27 February 1904 in Clewer, near Windsor, Berkshire, the second of six children. Her parents were Caroline "Eve" Evelyn nee Whistler (1874–1959) and Basil Pares (1869–1943) who had married in 1902 in Norfolk. Her father was a surgeon-major of the
Royal Horse Guards The Royal Regiment of Horse Guards (The Blues) (RHG) was a cavalry regiment of the British Army, part of the Household Cavalry. Raised in August 1650 at Newcastle upon Tyne and County Durham by Sir Arthur Haselrigge on the orders of Oliver Cr ...
by 1906 and was mentioned twice in despatches in the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
. Her siblings were George Pares (later a Commander in the Royal Navy), Evelyn, Stephen, Basil and Constance (known as Kon) who also became an artist. One of her paternal uncles was historian Bernard Pares, known for his work on Russia and a first cousin was plantswoman and photographer
Susan Jellicoe Lady Susan Jellicoe ( Pares; 30 June 1907 – 1 August 1986) was an English plantswoman, photographer, writer, and editor who worked in collaboration with her husband, the landscape architect Sir Geoffrey Jellicoe. Her main interest was in la ...
. Named after a paternal aunt, Ethel was widely known as "Bip", her family's pet name for her (inspired by her inability to pronounce a horse's name when a small child). Bip became the name she used professionally, even on official documents. Pares studied at the
Slade School of Art The UCL Slade School of Fine Art (informally The Slade) is the art school of University College London (UCL) and is based in London, England. It has been ranked as the UK's top art and design educational institution. The school is organised as ...
in the early 1920s.


Career

Pares developed a successful career working as a commercial artist. She produced posters for London Transport, Underground Group, and London Transport between 1928 and 1939 while working at the Clement Dane Studio. She was an illustrator of numerous books and is thought to have produced at least 600 dust jackets designs for published books, particularly crime novels. Notable cover illustrations included ''Woman Alive'' by
Susan Ertz Susan Ertz (13 February 1887 – 11 April 1985) was an Anglo-American writer, known for her "sentimental tales of genteel life in the country."''Contemporary Authors'', Thomson Gale, August 2003. She was born in Walton-on-Thames, Surrey, E ...
(1935); Wigs of the Green by Nancy Mitford (1935); ''
Star Maker ''Star Maker'' is a science fiction novel by British writer Olaf Stapledon, published in 1937. The book describes a history of life in the universe, dwarfing in scale Stapledon's previous book, ''Last and First Men'' (1930), a history of the hu ...
'' by Olaf Stapleton (1937); ''Fair Fat Lady'' (1937) by Noel de Vic Beamish, ''Living with History'' by Ernest Henry Short (1939) and '' Good-bye, Mr. Chips'' by James Hilton (1952). In 1934 she produced a cover design for the ''Electrical Handbook'' for Women, written by Caroline Haslett and published by the Electrical Association for Women. The cover was used for five editions of the book across two decades. She created maps for the ''
Daily Express The ''Daily Express'' is a national daily United Kingdom middle-market newspaper printed in tabloid format. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first published as a broadsheet i ...
'' during the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
having been recorded as enrolled in the
Air Ministry The Air Ministry was a department of the Government of the United Kingdom with the responsibility of managing the affairs of the Royal Air Force, that existed from 1918 to 1964. It was under the political authority of the Secretary of State ...
ARP
Camouflage Camouflage is the use of any combination of materials, coloration, or illumination for concealment, either by making animals or objects hard to see, or by disguising them as something else. Examples include the leopard's spotted coat, the ...
in the 1939 Register. Pares continues to work as a
cartographer Cartography (; from grc, χάρτης , "papyrus, sheet of paper, map"; and , "write") is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an im ...
into the 1950s with her work published by the Sunday Observer and reproduced in the Sunday Herald in Australia. She is best known for her commercial British art-deco style, although did also work in more naturalistic designs. The cover designs she created for British editions of books were often retained for the American editions, too, a rarity at the time she was working. Her work is now considered very collectible. Her later career was affected by ill health, but she continued to work in illustration, even when unable to leave her bed. Some of her later work was illustrations for greeting cards.


Personal life

On 30 September 1933, Pares married Alfred Trevor Gwyn Thomas, a physician, at St Mary the Virgin, in
Horsell Horsell is a village in the borough of Woking in Surrey, England, less than a mile north-west of Woking town centre. In November 2012, its population was 9,384. Horsell is integral to H. G. Wells' classic science fiction novel ''The War of the Wor ...
Surrey. Her uncle,
Norman Pares Canon Rev. Norman Pares (16 June 1857 – 23 June 1936) was an English canon and amateur footballer who was on the winning side in the 1879 FA Cup Final. Family Pares was born at the family home at 12 Devonshire Gardens, Portland Place, London, ...
, was the parish vicar and conducted the ceremony. The marriage was short-lived, and she petitioned for divorce in 1936. She then shared her flat with Eric Vernon Francis, a writer on politics and economics, and Frederick Elwyn Jones, later Baron Elwyn-Jones, the Welsh barrister and Labour politician. In 1938, Pares married for a second time, to Robert Christopher Bradby (1905–1982), son of Henry Christopher Bradby (1868–1947), a poet and master at
Rugby School Rugby School is a public school (English independent boarding school for pupils aged 13–18) in Rugby, Warwickshire, England. Founded in 1567 as a free grammar school for local boys, it is one of the oldest independent schools in Britain. Up ...
. The couple spent their honeymoon in the
Himalayas The Himalayas, or Himalaya (; ; ), is a mountain range in Asia, separating the plains of the Indian subcontinent from the Tibetan Plateau. The range has some of the planet's highest peaks, including the very highest, Mount Everest. Over 100 ...
, travelling with the British Everest Expedition which set out that year under
Bill Tilman Major Harold William Tilman, CBE, DSO, MC and Bar, (14 February 1898 – November 1977) was an English mountaineer and explorer, renowned for his Himalayan climbs and sailing voyages. Early years and Africa Bill Tilman was born on 14 Feb ...
. Pares later published an account of the journey in 1940, writing and illustrating the book called ''Himalayan Honeymoon'', published by
Hodder & Stoughton Hodder & Stoughton is a British publishing house, now an imprint (trade name), imprint of Hachette (publisher), Hachette. History Early history The firm has its origins in the 1840s, with Matthew Hodder's employment, aged 14, with Messrs ...
, for whom she often worked as an illustrator. The couple settled in
Hampstead Hampstead () is an area in London, which lies northwest of Charing Cross, and extends from Watling Street, the A5 road (Roman Watling Street) to Hampstead Heath, a large, hilly expanse of parkland. The area forms the northwest part of the Lon ...
, and had one son Bonamy P. Bradby born in 1941, but by 1948 the marriage was over. Pares lived in Hampstead until her death in January 1977.


Legacy

A number of the posters Pares designed for London Transport are held in the collections of
London Transport Museum The London Transport Museum (often abbreviated as the LTM) is a transport museum based in Covent Garden, London. The museum predominantly hosts exhibits relating to the heritage of London's transport, as well as conserving and explaining the h ...
.


References

{{DEFAULTSORT:Pares, Bip 1904 births 1977 deaths British illustrators British women writers British women illustrators People from Berkshire (before 1974) People from Hampstead British cartographers