"Et alors !" is a song by French singer
Shy'm, from her fourth album ''
Caméléon
Chameleons or chamaeleons (family Chamaeleonidae) are a distinctive and highly specialized clade of Old World lizards with 202 species described as of June 2015. The members of this family are best known for their distinct range of colors, bein ...
''. It was released to
iTunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
on 7 May 2012 as the lead single from the album. Written and produced by Louis Côté and
Cyril Kamar
Cyril Kamar ( ar, سيريل قمر; born January 31, 1980, in Beirut), known by his stage name K.Maro (; sometimes stylized as K-Maro or K'Maro) is a Canadian pop singer-songwriter, producer and businessman of Lebanese origin. He sings in Frenc ...
, "Et alors !" is an uptempo dance-pop song which marked a departure from Shy'm's previous sound. Lyrically, the song speaks of defiance (the title translates as "So What!") and not trying to fit in with society. It went on to become one of Shy'm's biggest hits, and the song's music video has amassed over twenty million views on YouTube.
Music video
The music video for the song was filmed in
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
and released to YouTube on 1 June 2012. It featured multiple alternating scenes and starts with Shy'm waking up in a house full of people, apparently after a house party. Soon after, she leaves the house and starts walking around the streets of Paris with numerous friends. They break into dance at
Beaubourg
The Centre Pompidou (), more fully the Centre national d'art et de culture Georges-Pompidou ( en, National Georges Pompidou Centre of Art and Culture), also known as the Pompidou Centre in English, is a complex building in the Beaubourg area of ...
. Other scenes feature Shy'm in a fashion house, picking out clothes among other people.
The video was generally well received by fans, but controversy over
plagiarism
Plagiarism is the fraudulent representation of another person's language, thoughts, ideas, or expressions as one's own original work.From the 1995 '' Random House Compact Unabridged Dictionary'': use or close imitation of the language and thought ...
arose. Zack Reece, a choreographer of
X Factor France, alleged on Twitter that Shy'm had ripped off his choreography for the video to
Christophe Willem's "Berlin". Shy'm responded on Twitter, reproaching him for his accusations and for doing it in public, and nothing else came of the situation.
Chart performance
The song became one of Shy'm's best performing singles, both in France and elsewhere. In Belgium it matched "Victoire" as her highest peaking single, reaching #4, as well as being her highest charting single in Switzerland since "Victoire", despite only peaking at #58.
The song also became her first single to chart in Canada, peaking at number 92.
In France, the song matched "Si tu savais" as her highest peaking single, reaching #2. After débuting at a lacklustre #64, the song slowly climbed up the
French singles chart, eventually peaking at #2 for three weeks, spending seven weeks in the top 10.
Charts
References
External links
Shy'm Official siteShy'm Official MySpace
{{authority control
2012 singles
Songs in French
2012 songs
Warner Music Group singles