Essex girl, as a

pejorative A pejorative or slur is a word or grammatical form expressing a negative or a disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hostility, or disregard. Sometimes, a ...

stereotype In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

, applies to a woman viewed as

promiscuous Promiscuity is the practice of engaging in sexual activity frequently with different Sexual partner, partners or being indiscriminate in the choice of sexual partners. The term can carry a moral judgment. A common example of behavior viewed as pro ...

and unintelligent, characteristics jocularly attributed to women from the county of

Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and G ...

. It is applied widely throughout the country and has gained popularity over time, dating from the 1980s and 1990s.; Part 2: "Essex: class, aspiration and social mobility", Section 4: "Class, Taste and the Essex Girl"

Negative stereotype

The stereotypical image formed as a variation of the

dumb blonde Blonde stereotypes are stereotypes of blonde-haired people. Sub-types of this stereotype include the " blonde bombshell" and the "dumb blonde". Blondes are stereotyped as more desirable, but less intelligent than brunettes. There are many blo ...

bimbo Bimbo is slang for a conventionally attractive, sexualized, naive, and unintelligent woman. The term was originally used in the United States as early as 1919 for an unintelligent or brutish man. As of the early 21st century, the "stereotypic ...

persona, with references to the

Estuary English Estuary English is an English accent associated with the area along the River Thames and its estuary, including London. Phonetician John C. Wells proposed a definition of Estuary English as "Standard English spoken with the accent of the southea ...

accent, white

stiletto heel A stiletto heel, or just stiletto, is a shoe with a long, thin, high heel. It is named after the stiletto dagger. Stiletto heels may vary in length from 2.5 centimetres (1 inch) to 25 cm (10 inches) or more if a platform s ...

mini skirt A miniskirt (sometimes hyphenated as mini-skirt, separated as mini skirt, or sometimes shortened to simply mini) is a skirt with its hemline well above the knees, generally at mid-thigh level, normally no longer than below the buttocks; and a ...

s, silicone- augmented breasts, peroxide blonde hair, over-indulgent use of

fake tan Sunless tanning, also known as UV filled tanning, self tanning, spray tanning (when applied topically), or fake tanning, refers to the effect of a suntan without exposure to the Sun. Sunless tanning involves the use of oral agents (carotenids) ...

(lending an orange appearance), promiscuity, racism, loud verbal vulgarity, and socialising at downmarket nightclubs. ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'' magazine recorded:

Challenging the stereotype

In 2004, Bob Russell, Liberal Democrat MP for

Colchester Colchester ( ) is a city in Essex, in the East of England. It had a population of 122,000 in 2011. The demonym is Colcestrian. Colchester occupies the site of Camulodunum, the first major city in Roman Britain and its first capital. Colches ...

in Essex, appealed for debate in the House of Commons on the issue, encouraging a boycott of ''

The People The ''Sunday People'' is a British tabloid Sunday newspaper. It was founded as ''The People'' on 16 October 1881. At one point owned by Odhams Press, The ''People'' was acquired along with Odhams by the Mirror Group in 1961, along with the ' ...

'' tabloid, which has printed several derogatory references to girls from

. The Essex Women's Advisory Group was set up in 2010 to combat the negative stereotyping of girls living in Essex by supporting Essex-based women's charities helping those in need as well as by funding projects that promote women's and girls' learning and success in science, technology, the arts, sports and business. The charitable fund is administered by the Essex Community Foundation. On 6 October 2016, Juliet Thomas and Natasha Sawkins of The Mother Hub launched a campaign on social media to draw attention to the negative definition of Essex girl in the ''

Oxford English Dictionary The ''Oxford English Dictionary'' (''OED'') is the first and foundational historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a com ...

'' and ''

Collins Dictionary The ''Collins English Dictionary'' is a printed and online dictionary of English. It is published by HarperCollins in Glasgow. The edition of the dictionary in 1979 with Patrick Hanks as editor and Laurence Urdang as editorial director, was ...

''. Their main goal was to raise awareness and to open a dialogue around the derogatory "Essex girl" stereotype. Their campaign centred on changing the definition of "Essex girl" to "a girl from or living in Essex" by encouraging women to use the hashtag #IAmAnEssexGirl and included a petition to change or remove the dictionary definitions. The campaign reached the national press. In December 2020, after campaigning by the ''Essex Girls Liberation Front'', the Oxford Advanced Learner’s Dictionary, used to teach non-native English speakers, removed the term.

Negative stereotype

Challenging the stereotype

See also

References

Further reading