Esse (esse also refers to existence or essence)is a brand of
cigarettes, currently owned and manufactured by the
Korea Tobacco & Ginseng Corporation. The brand is specifically targeted towards women due to being slim and superslim, and because of their lower tar and nicotine content.
History
Esse was introduced in 1996 by the
Korea Tomorrow & Global Corporation and is currently gaining popularity outside of South Korea, especially in
Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
and Eastern Europe, where the brand was introduced in 2003 and its sales doubled in 2006. Currently, the Esse brand is available in
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...
and some countries in
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
, but not in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
.
From 2001–July 2016, KT&G reported that total export sales of ESSE produced in South Korea reached 202 billion and those made overseas were 43 million. These sales make ESSE one of the best-selling superslims cigarette brands and control more than a third of the world's superslims cigarette market. The success of selling this brand abroad makes KT&G the fifth-largest cigarette company in the world. In addition, KT&G has also succeeded in establishing branch factories abroad, to be precise in Iran in 2009 and in Russia in 2010.
References
Cigarette brands
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