Eric Jurgensen Flores (born April 9, 1963 in

La Paz, Bolivia La Paz (), officially known as Nuestra Señora de La Paz (Spanish pronunciation: ), is the seat of government of the Plurinational State of Bolivia. With an estimated 816,044 residents as of 2020, La Paz is the third-most populous city in Bol ...

) was the CEO, general manager and programming director of

América Televisión América Televisión is a Peruvian television network, founded in 1958. The network is owned by Plural TV, which is a joint venture of the '' El Comercio'' and ''La República'' daily newspapers. It was the second television channel to be fou ...

Channel 4 in Peru. He got a bachelor's degree in business administration specializing in marketing and finance from the University of Arizona. However, he has been working in the television industry for over 32 years. He speaks fluently Spanish, English and German.

America TV

A Bolivian/American executive, with a degree in business administration with a specialization in marketing and finance in the U.S. Fluent in English, Spanish and German languages. Highly skilled in successfully directing and re-launching TV channels and optimizing small budgets while using creativity to achieve positive results in the categories of positioning, billing and audience share. Highly capable and creative in terms of strategic development of production and programming especially in relation to negotiations and sales. From 2003 to 2018, Jurgensen acted as the chief executive officer and chief content officer of América TV in Peru. When taking over the channel in 2003, it had a negative equity of over 80 million dollars and a liability of over 100 million dollars. And, in just seven and a half years, from 2003 to 2011, América TV managed to pay all its debts and now has a net worth of over 400 million dollars. América TV has become the absolute leader of the Peruvian television market, with an audience share ranging between 34% and 39%.

Jurgensen Media Group

A company formed by Jurgensen to give advice and services to any TV Station in all different areas, especially in strategic planning, programming strategies, content production and digital areas. Jurgensen with more than 32 years of experience managing different TV stations in various countries, now is ready to offer this type of service.

Telefuturo

Planned, organized, executed and managed the Commercial, Programming, Promotional, Production, Operations and Administrative Departments for Channel 4 in Paraguay. During this time publicity sales increased by 55% and viewership share increased from 24% in July 1999 to 42% in December 2001. Currently, Channel 4 Telefuturo is the number-one television station in Paraguay.

Red Uno

In addition, he was also responsible for the re-launching of

Red Uno Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...

in La Paz, Bolivia. Between January and June 2002, Red Uno's viewership increased by 50% and sales by 65%. A thorough restructuring of the News Department regains respect and viewership for this segment.

References

{{DEFAULTSORT:Jurgensen, Eric University of Arizona alumni Living people 1963 births