Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the

Wharton School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...

of the

University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...

. He is known for his work on

marketing research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix i ...

methods,

missing data In statistics, missing data, or missing values, occur when no data value is stored for the variable in an observation. Missing data are a common occurrence and can have a significant effect on the conclusions that can be drawn from the data. Miss ...

problems, and

psychometrics Psychometrics is a field of study within psychology concerned with the theory and technique of measurement. Psychometrics generally refers to specialized fields within psychology and education devoted to testing, measurement, assessment, and ...

. He is a fellow of the

American Statistical Association The American Statistical Association (ASA) is the main professional organization for statisticians and related professionals in the United States. It was founded in Boston, Massachusetts on November 27, 1839, and is the second oldest continuousl ...

and a fellow the American Education Research Association. Professor Bradlow is also co-founder of GBH Insights, a leading data-focused marketing strategy and insights firm that caters to Fortune 500 companies.

Awards

*American Marketing Association, EXPLOR Award (2007) *2006 Research Committee of the Society of General Internal Medicine Best Paper Award *Inaugural Fellow of the University of Pennsylvania, (2009) *Finalist, John D.C. Little Award (2008) for best paper in Marketing Science or Management Science *Finalist, Paul E. Green Award for the best paper in

Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...

, 2004. *Finalist 1997 American Statistical Association Savage Award Dissertation Prize

Books

* Wainer, H., Bradlow, E.T., and Wang, X. (2007), “Testlet Response Theory and Its Applications”, Cambridge University Press, . *Bradlow, E.T., Niedermeier, K., Williams, P. (2009), “Marketing in the Financial Services Industry”, McGraw-Hill, New York.

Selected publications

*Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73(6), 1-17. *Hui, Sam K., Eric T. Bradlow, and Peter S. Fader. "Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior." Journal of consumer research 36, no. 3 (2009): 478-493. *Werner, Rachel M., and Eric T. Bradlow. "Relationship between Medicare’s hospital compare performance measures and mortality rates." Jama 296, no. 22 (2006): 2694-2702. *Park, Young-Hoon, and Eric T. Bradlow. "An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much." Journal of Marketing Research 42, no. 4 (2005): 470-482. *Bradlow, Eric T., and Peter S. Fader. "A Bayesian lifetime model for the “Hot 100” Billboard songs." Journal of the American Statistical Association 96, no. 454 (2001): 368-381. *Wainer, Howard, Eric T. Bradlow, and Zuru Du. "Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing." In Computerized adaptive testing: Theory and practice, pp. 245–269. Springer Netherlands, 2000. *Bradlow, Eric T.,

Howard Wainer Howard Wainer (born 1943) is an American statistician, past principal research scientist at the Educational Testing Service, adjunct professor of statistics at the Wharton School of the University of Pennsylvania, and author, known for his contri ...

, and Xiaohui Wang. "A Bayesian random effects model for testlets." Psychometrika 64, no. 2 (1999): 153-168. *Hoch, Stephen J., Eric T. Bradlow, and Brian Wansink. "The variety of an assortment." Marketing Science 18, no. 4 (1999): 527-546.

References

{{DEFAULTSORT:Bradlow, Eric Living people American statisticians Harvard University alumni Wharton School of the University of Pennsylvania faculty Fellows of the American Statistical Association Year of birth missing (living people) Quantitative psychologists