Enterproid is an

enterprise mobility management Enterprise mobility management (EMM) is the set of people, processes and technology focused on managing mobile devices, wireless networks, and other mobile computing services in a business context. As more workers have bought smartphone and table ...

software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.

Product

Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for

and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device Simonite, Tom
"One Smart Phone, Two Personalities"
"MIT Technology Review." October 13, 2011 Divide, which also includes a number of business apps for email, calendar and contacts, is available for both

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

devices.

History

Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.Eadicicco, Lisa
"Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides"
''International Business Times.'' October 20, 2012. The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,Rao, Leena
"Enterproid Separates Professional and Personal Lives on Android Phones"
''TechCrunch.'' February 28, 2011. established a headquarters in New York with offices in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

and

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

. On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.

Funding

In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures. The company raised $25 million, including an $11 million series A round in June 2011 from

Google Ventures GV is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides Seed investment, seed, Venture capital financing, venture, and Growth investing, growth stage funding to technology companies. Founded as Google Venture ...

, Qualcomm Ventures and Comcast Ventures.Ludwig, Sean
"Enterproid grabs $11M to separate business and personal on Android"
"VentureBeat." October 6, 2011. It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.Kim, Ryan
"Enterproid Brings Work/Life Balance to Smartphones"
"GigaOM." Feb 28, 2011.

Awards

References

External links

* {{official website, http://www.divide.com Software companies based in New York City Software companies established in 2010 2010 establishments in New York City Defunct software companies of the United States