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Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for sale to the public. The company offers dessert cakes, donuts, cookies, cup cakes, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns among other baked goods. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal. Today, more than 100 different items carry the Entenmann's brand, which is currently owned by
Bimbo Bakeries USA Bimbo Bakeries USA, Inc. () is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, ...
.


History

Entenmann's as a company is approximately years old and it originated in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. William Entenmann learned the trade of baking from his father in
Stuttgart, Germany Stuttgart (; Swabian German, Swabian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of Baden-Württemberg. It is located on the Neckar river in a fe ...
, and used his acquired skills to work in a bakery in the U.S., eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. Later, William moved his bakery to Bay Shore, Long Island. Home delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr., took over the bakery. While William Jr. headed the bakery, it flourished; Frank Sinatra was a weekly customer. William Jr. died in 1951, leaving the bakery to his wife Martha and their sons, Robert, Charles, and William. The family phased out bread in order to focus on pastries and cakes, and began supplying
grocery stores A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, a ...
rather than offering home delivery. In 1959, the Entenmann family invented the "see-through" cake box used by many bakeries today. In 1961, the business grew, with new bakeries and factories in Bay Shore,
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
, and
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its capita ...
. Charles helped turn the company into a nationally known symbol of sweetness. He excelled at administration and engineering and he presided over the automation of the company’s cake lines. He oversaw the design of a computer-controlled system that delivered ingredients to the mixing vats. Plans to expand nationally stalled in 1970. Entenmann's Bakery, with the assistance of new product consultants at Calle and Company, reformulated from heavier New England-style baked goods to lighter offerings more suitable for hotter, more humid test markets such as
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...
and
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
. Entenmann's successful national expansion quickly followed. In 1972, Entenmann's started to sell chocolate chip cookies, and has since sold more than 620 million cookies. Since its first opening in 1898, Entenmann's has been selling an "all-butter loaf cake", and has sold more than 700 million to date. The pharmaceutical company Warner-Lambert purchased Entenmann's in 1978, and then sold it to
General Foods General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate ...
in 1982. General Foods merged with Kraft in 1990. Kraft General Foods sold its bakery business to
CPC International Ingredion Incorporated is an American multinational ingredient provider based in Westchester, Illinois, producing mainly starches, non-GMO sweeteners, stevia, and pea protein. The company turns corn, tapioca, potatoes, plant-based stevia, grai ...
(later Bestfoods) in 1995. Bestfoods was purchased by
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
in 2000, which sold its baking division to George Weston, a Canadian baked goods and supermarket business, the following year. Weston sold its United States interests including Entenmann's, in 2008 to Mexican conglomerate
Grupo Bimbo Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa. It has an annual sales volume of 15 billion dollars and is currentl ...
. Other Bimbo Bakeries USA holdings include
Thomas' Thomas' is a brand of English muffins and bagels in North America, established in 1880. It is owned by Bimbo Bakeries USA, one of the largest baking companies in the United States, which also owns Entenmann's, Boboli, Sara Lee, Stroehmann, a ...
, Brownberry, Boboli, Arnold, Oroweat, Freihofer’s, and Stroehmann. On March 27, 2014, it was reported that Entenmann's was ceasing baking operations at their Bay Shore, New York location. Other operations, such as sales, the store, and distribution were to continue.


Product line

, Entenmann's products include donuts, loaf cakes, pies, Danish, cookies, Enten-minis—Brownies, and desserts that are packed in smaller servings, cereal bars, and 100 Calorie Little Bites. In 2007, Entenmann's added a line of coffee products. Coffee Holding Company, Inc. made a three-year licensing agreement with Entenmann's Products, Inc. that gave Coffee Holding Company national rights to the sale and production of coffee that is branded Entenmann's. The agreement was terminated in 2011. Entenmann's licensed their first non-edible product in September 2008 with the sale of scented candles. The candles were scented as coffee cake, all-butter loaf cake, and raspberry Danish. Other scents such as pumpkin pie and warm gingerbread were added for the holidays, and chocolate chip cookie was made available in spring of 2009. In 2012, Entenmann's partnered with White Coffee Corporation for a new collection of flavored coffees and cocoa. The 100% arabica coffee is sold at
Burlington Coat Factory Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer, and a division of Burlington Coat Factory Warehouse Corporation with more than 1,000 stores in 40 states and Puerto Rico, with i ...
,
Dollar Tree Dollar Tree, Inc. is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a ''Fortune'' 500 company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada. Its ...
, and Entenmann's Outlets, with expected sales in mass market, supermarkets, club stores, drug stores, and food service nationwide.


Products

*All Butter Loaf Cake *
Angel Food Angel food cake, or angel cake, is a type of sponge cake made with egg whites, flour, and sugar. A whipping agent, such as cream of tartar, is commonly added. It differs from other cakes because it uses no butter. Its aerated texture comes fr ...
Loaf Cake *Chocolate Chip Crumb Loaf Cake * Marble Loaf Cake *Banana Cake *Black & White Cake * Black & White Cookies * Carrot Iced Cake *Choc Chip Iced Cake *Chocolate Fudge Cake *Chocolate Truffle Iced Cake * Corn Muffins *
Donut A doughnut or donut () is a type of food made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and fra ...
s *
Hot Cross Bun A hot cross bun is a spiced sweet bun usually made with fruit, marked with a cross on the top, and has been traditionally eaten on Good Friday in the United Kingdom, Ireland, Australia, New Zealand, South Africa, Canada, India, Pakistan an ...
s *Lemon
Coconut Cake The coconut tree (''Cocos nucifera'') is a member of the palm tree family (Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, the seed, or the f ...
*Lemon Crunch Cake *Lemon Loaf *Little Bites Snacks *Louisiana Crunch Cake *Marshmallow Iced
Devil's Food Cake Devil's food cake is a moist, rich chocolate layer cake. It is considered a counterpart to the white or yellow angel food cake. Because of differing recipes and changing ingredient availability over the 20th century, it is difficult to precisely ...
*New York Crumb Cake *Raisin Loaf Cake *
Rugelach Rugelach ( ; , or yi, רוגעלעך, translit=rugelekh and he, רוגלך ''rōgalaḵ'') is a filled baked confection originating in the Jewish communities of Poland. It is popular in Israel, commonly found in most cafes and bakeries. It is ...
*Sour Cream Loaf Cake *Sour Cream Oval *Swiss Chocolate Chip Cake *Thick Fudge Iced Golden Cake *Milk Chocolate Chip Cookies *Original Recipe Chocolate Chip Cookies *Soft Baked Chocolate Chunk Cookies *Pop 'Ems *Raspberry
Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish a ...
Twist *Cheese Danish Twist *Cheese Filled Crumb
Coffee Cake Coffee cake may refer to a sponge cake flavored with coffee or, in the United States, a sweet cake intended to be eaten with coffee or tea (similar to tea cake). A coffee-flavored cake is typically baked in a circular shape with two layers sep ...
* Dark Chocolate Cake with Dark Chocolate frosting *Chocolate Eclairs


Discontinued products

* Apple Strudel *Almond Danish Ring *Banana Crunch Cake *Blackout Cake *Blueberry Crumb Pie *Butter Coffee Cake *Cheese Filled Crumb Coffee Cake *Chocolate Flake Square *Coconut Custard Pie *
Dulce de Leche ''Dulce de leche'' (; pt, doce de leite), also known as caramelized milk, milk candy or milk jam in English, is a confection from Latin America prepared by slowly heating sugar and milk over a period of several hours. The resulting substance, w ...
Cake *Filled Chocolate Chip Crumb Cake * Fruitcake (Seasonal) *Fudge Nut Brownie Cookies *German Butter Cake * New York Cheesecake *Chewy Snack Barz *Soft fudge iced cupcakes *Brownie Ring (bundt cake with mocha frosting) *Pineapple Cheese Strudel *Golden Walnut Cake Holiday Specialty * Danish Ring Cake * Vanilla and Chocolate Cup Cakes * Vanilla filled Crumb Cake * Metropolitan Cake * Walnut Coffee Cake * Rum Cake{{div col


See also

*
List of bakeries This is a list of notable bakeries. A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cakes, pastries, and pies. Some retail bakeries are also cafés, serving coffee and tea to customers ...
*
List of brand name breads This is a list of brand name breads. Brand name breads * Allinson * Alvarado Street Bakery * Bimbo Bakeries USA – Arnold, Ball Park, Beefsteak, Bimbo, Brownberry, EarthGrains, Entenmann's, Eureka! Baking Company, Francisco, Freihofer's, G ...


References

{{reflist


External links

{{commonscat *{{Official website, https://www.entenmanns.com {{Bimbo Brand name breads Brand name desserts Food and drink companies of the United States Bakeries of the United States Food and drink companies established in 1898 1898 establishments in New York City Grupo Bimbo brands Grupo Bimbo subsidiaries