"Enough of No Love" is a song recorded by American R&B singer-songwriter

Keyshia Cole Keyshia Myeshia Cole Johnson; born October 15, 1981) is an American singer, songwriter, and television personality. Born and raised in Oakland, California, Cole began her career as a backing vocalist for MC Hammer. After signing with A&M Records ...

. It serves as the lead single from her fifth studio album, '' Woman to Woman''. It features American hip hop recording artist

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...

. It was released for digital download in the United States on July 2, 2012. It is her first single to reach the top 10 on Billboard's

Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...

chart since 2009's "

Trust Trust often refers to: * Trust (social science), confidence in or dependence on a person or quality It may also refer to: Business and law * Trust law, a body of law under which one person holds property for the benefit of another * Trust (bus ...

". It debuted at number 94 on the Billboard Hot 100 and peaked at 84. As of July 10, 2013 it sold over 70,000 copies in the US.

Background

"Enough of No Love" is the lead single from Cole's fifth album "Woman to Woman" featuring American rapper

. The song was co-written by Cole herself and

Harmony Samuels Harmony David Samuels (born 16 May 1980), also known as H-Money, is an English record producer, multi-instrumentalist and songwriter. He has produced a multitude of hits for artists such as Brandy, Jennifer Lopez, Mary J. Blige, Ariana Grande, F ...

, Sean Fenton,

Dwayne Carter Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...

and was produced by Harmony. The song was released in the United States on July 3, 2012. It impacted Urban radio on August 7, 2012 and Rhythmic radio on August 14, 2012.

Live performances

Following the song's release, Cole performed it at the

Essence Music Festival The Essence Festival, known as "the party with a purpose", is an annual music festival which started in 1995 as a one-time event to celebrate the 25th anniversary of ''Essence'', a magazine aimed primarily towards African-American women. It becam ...

Composition

The song is a heartfelt hip hop and R&B single. Based on the title, fans believe that its composition may be a flashback to Cole's debut album, ''

The Way It Is The Way It Is may refer to: Music * ''The Way It Is'' (Bruce Hornsby album), by Bruce Hornsby and the Range ** "The Way It Is" (Bruce Hornsby song), the title song * ''The Way It Is'' (Glenn Hughes album), or the title song * ''The Way It Is' ...

'' (2005). It's reviewed to be an old school track with a hip-hop vibe. When describing the song, most record executives said that she's "back with a vengeance." Cole said that the song revolved around the lack of commitment in a relationship.

Music video

The music video was shot on June 24 through June 25, 2012 in Los Angeles, CA. It is directed by

Benny Boom Benny Douglas (born July 22, 1971), professionally known as Benny Boom, is an American director who has worked in music, television, and film. His most commercially successful film was the 2017 Tupac Shakur biopic ''All Eyez on Me''. Career Do ...

who has directed several of Cole's videos, including her most successful chart-topper, "

Let It Go "Let It Go" is a song from Walt Disney Animation Studios, Disney's 2013 computer-animated feature film ''Frozen (2013 film), Frozen'', whose music and lyrics were composed by husband-and-wife songwriting team Kristen Anderson-Lopez and Robert L ...

". It features a cameo from Lil Wayne. On July 24, 2012 a thirty eight second teaser was released online, showing Cole in a white wedding dress locked inside a padded room. On July 30, 2012, behind the scenes footage was released in which Benny Boom described the concept behind the video saying “Conceptually I wanted to do something that was strictly fashion and beauty and just a little of narrative,” explained director Benny Boom. "I just wanted people to see her come back, just performing crazy. So I came up with this idea of her sort of being in this padded room as if she had lost her mind over love." The music video premiered on

VEVO Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...

on August 1, 2012 and on BET's ''

106 & Park ''106 & Park'' is an American hip hop and R&B music video show, set up in a countdown format, that was broadcast on weekdays at 6:00 pm ET/5:00 pm CT on BET; it aired on a one-day delay on BET International. It was the network's highest- rated ...

'' later that day. With mostly favorable reviews, fans enjoyed the treatment and creativity of the video with grossing online views. Christopher Vargas of Romeo's Corner was enthusiastic about the video and had this to say about the video "Based on the song it seems like Keyshia Cole has come back to her original form. The song is actually good and the video is just as good as the song. Keyshia seems to be so comfortable throughout the video."http://www.romeoscorner.net/2012/08/video-review-keyshia-cole-f-lil-wayne.html

Charts

Weekly charts

Year-end charts

References

{{authority control 2012 singles Keyshia Cole songs Geffen Records singles Interscope Records singles Music videos directed by Benny Boom Lil Wayne songs Songs written by Lil Wayne Songs written by Keyshia Cole Songs written by Harmony Samuels Song recordings produced by Harmony Samuels Songs written by Elijah Blake 2012 songs