Engagio is an American

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

company based in

San Mateo, California San Mateo ( ; ) is a city in San Mateo County, California, on the San Francisco Peninsula. About 20 miles (32 km) south of San Francisco, the city borders Burlingame to the north, Hillsborough to the west, San Francisco Bay and Foster C ...

marketing a B2B Account Based Marketing platform for account-based initiatives.

History

Engagio was founded in early 2015 by Jon Miller, co-founder of

marketing automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitiv ...

company

Marketo Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content crea ...

, and Brian Babcock. While working as vice president of marketing at Marketo, Miller realized that broad-based

demand generation Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, d ...

did not work with larger, named accounts. He started developing an account-based strategy, which prompted him to co-found Engagio. The idea to help B2B marketers execute their go-to-market strategy in a sale at the account level prompted him to co-found Engagio. (The company should not be confused with an older software company, also named "Engagio," which was an app for managing social conversations and was acquired by Influitive in 2013.) Engagio has had two rounds of funding, Series A for $10 million in 2015 and Series B for $22 million in 2016. As of early 2019, the company operates at over $7M in recurring annual revenue. Several of its customers come from the

tech industry Tech or The Tech may refer to: * An abbreviation of technology or technician *Tech Dinghy, an American sailing dinghy developed at MIT *Tech (mascot), the mascot of Louisiana Tech University, U.S. * Tech (river), in southern France * "Tech" (''S ...

, including

business software companies Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separat ...

Anaplan Anaplan is a business planning software company headquartered in San Francisco, California. Anaplan sells subscriptions for cloud-based business-planning software and provides data for decision-making purposes. Anaplan's products are used by ove ...

Snowflake Computing Snowflake Inc. is a cloud computing–based data cloud company based in Bozeman, Montana. It was founded in July 2012 and was publicly launched in October 2014 after two years in stealth mode. The firm offers a cloud-based data storage and an ...

Hortonworks Hortonworks was a data software company based in Santa Clara, California that developed and supported open-source software (primarily around Apache Hadoop) designed to manage big data and associated processing. Hortonworks software was used to b ...

New Relic New Relic is a San Francisco, California-based technology company which develops cloud-based software to help website and application owners track the performance of their services. History Foundation and early years Lew Cirne founded New Relic ...

Pendo
and

JDA Software Blue Yonder (formerly JDA Software Group) is an American software and consultancy company owned by multinational conglomerate Panasonic. Blue Yonder provides supply chain management, manufacturing planning, retail planning, store operations and c ...

. In 2020, Engagio was acquired by

Demandbase Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audien ...

. The purchase of Demandbase marks what may be the launch of what critics term a "collision course" between ABM and the platform for marketing automation. Analysts claim it may be profitable if companies with ABM software introduce more marketing automation-like capabilities.

Products

Engagio offers products for ABM go-to-market strategy: ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout (an extension for

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

's Chrome

web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...

). ABM Foundation combines data from multiple sources, maps leads to accounts (L2A), and accesses account insights. Engage Analytics tracks engagement, scores and prioritizes accounts, and measures the impact of ABM programs. Engage ABM Automation automates multi-channel actions in response to account engagement or inactivity. Dash Attribution shows Regions Of Interest (ROI) of marketing programs, and is a native

Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...

AppExchange app. Scout

Chrome extension Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, ...

accesses account-level and person-level engagement details and manages data.

References

External links

*{{Official website, http://www.engagio.com/ Companies based in San Mateo, California Software companies based in California American companies established in 2015 Software companies of the United States