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"End Love" is a song by
The video for "End Love" was co-directed by Damian Kulash, 
According to Lieberman, the video—including both the band's main performance and the skyline shots—was filmed in a continuous shot consisting of over one million frames of film. The average time compression on the video for most of OK Go's parts is about 270x from real-time, while the slowed down segments were 32 times slower than real-time. The skyline footage was compressed by 172,800 times, condensing each 24 hours into a 0.5 second shot.
During the video, a singular goose is frequently seen wandering near the band, unperturbed by their performance. The goose is known to park regulars as
alternative rock
Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
band OK Go
OK Go is an American rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar and vocals), Dan Konopka (drums and percussion), and ...
from the album ''Of the Blue Colour of the Sky
''Of the Blue Colour of the Sky'' is the third studio album by American rock band OK Go. It was released on January 12, 2010 on Capitol Records in the USA and EMI in the UK, and re-released on the band's independent label Paracadute Records on ...
''. The song's lyrics deal with the sorrowful period of time after the end of a relationship. The video for the song features the band performing over a continuous 18-hour shot along with nearly 200 hours of additional footage, with both time-lapse
Time-lapse photography is a technique in which the frequency at which film frames are captured (the frame rate) is much lower than the frequency used to view the sequence. When played at normal speed, time appears to be moving faster and thus ...
compression and expansion used to condense the footage to a four-minute video.
Music video
The video for "End Love" was co-directed by Damian Kulash, Jeff Lieberman
Jeff Lieberman (born October 16, 1947) is an American film director and screenwriter, known for his cult horror and thriller films ''Squirm'' (1976), '' Blue Sunshine'' (1978) and '' Just Before Dawn'' (1981).
Biography
Jeff Lieberman was bo ...
, and Eric Gunther, and was filmed at Echo Park
Echo Park is a neighborhood in the east-central region of Los Angeles, California. Located to the northwest of Downtown, it is bordered by Silver Lake to the west and Chinatown to the east. The culturally diverse neighborhood has become known f ...
, around Echo Park Lake, in Los Angeles on March 28, 2010. The video shows the four members of OK Go, each dressed in solid neon-tracksuit of different colors, performing moves to the song. The band performed these moves using time-lapse photography
Time-lapse photography is a technique in which the frequency at which film frames are captured (the frame rate) is much lower than the frequency used to view the sequence. When played at normal speed, time appears to be moving faster and thus ...
to create certain special effects, such as appearing to move without walking, to move between two different points rapidly, or to play on the colors of their tracksuits in combination with these effects. In addition, some parts of the video have been significantly slowed down as the members of the band perform a move in unison. The band performed their parts over an 18-hour period including overnight; in one segment, the band members use sleeping bags to sleep, with each member taking a turn "singing" parts of the lyrics over the night. Near the end of the video, the band begins interacting with other people in the same manner. The video concludes with time-lapse photography of the fountain at Echo Park and the Los Angeles skyline that covers nearly eight additional days.
According to Lieberman, the video—including both the band's main performance and the skyline shots—was filmed in a continuous shot consisting of over one million frames of film. The average time compression on the video for most of OK Go's parts is about 270x from real-time, while the slowed down segments were 32 times slower than real-time. The skyline footage was compressed by 172,800 times, condensing each 24 hours into a 0.5 second shot.
During the video, a singular goose is frequently seen wandering near the band, unperturbed by their performance. The goose is known to park regulars as Mario
is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the ''Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his creat ...
, though the band and production crew dubbed it "Orange Bill". The goose was initially territorial towards the band during the initial practice a few days before the full shoot, but eventually came to "adopt" the band, and stayed with the four during much of the video.
The video premiered at the Bonnaroo Music & Arts Festival
The Bonnaroo Music and Arts Festival is an American annual four-day music festival developed and founded by Superfly Presents and AC Entertainment. Since its first year in 2002, it has been held at what is now Great Stage Park on a farm in ...
on June 12, 2010, and was then released on YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
on June 15, 2010. OK Go, now on their own label, Paracadute Recordings, after previous difficulties with EMI
EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British Transnational corporation, transnational Conglomerate (company), conglomerate founded in March 1 ...
and Capitol Records
Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007) is an American record label distributed by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-based record label of note ...
for the "This Too Shall Pass
"This too shall pass" ( fa, این نیز بگذرد, īn nīz bogzarad) is a Persian adage translated and used in several languages. It reflects on the temporary nature, or ephemerality, of the human condition — that neither the bad, nor good, ...
" video, also released the video for free download through their website, along with a contest for viewers to win a free iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
that included OK Go's full video and discography to date.
External links
*References
{{authority control 2010 singles OK Go songs Songs written by Damian Kulash 2009 songs Songs written by Tim Nordwind 2010 YouTube videos