Enchanted Valley Festival (EVC) is India's largest music annual festival that brings different music genres from electronic and techno to pop and indie together.
It is held in
Aamby Valley City
Aamby Valley City is a township developed by the Sahara India Pariwar on the outskirts of Pune, India.
Construction and connectivity
The city, founded in 2006, is spread over of hilly terrain in the ''Sahyadri hills'' of the Western Ghats. I ...
,
India, for three days.
EVC's first edition was in 2013.
Characteristics
EVC is an Indian music festival that brings different music genres to the same platform.
It is the first festival in Asia to be held on an airstrip, introduced to the Indian audiences in 2013.
EVC's location is in Aamby Valley, Lonavala, between Pune and Mumbai, in India.
The two day carnival also includes an after party line up with 2 stages and a special 'Silent Party.'
The after party also has a lineup of artists like the main festival.
The festival has 5 different stages, each where a specific genre of music is played. It lines up more than 50 top artists in total.
EVC takes place in December and hosts artists from India and abroad.
The festival offers varied genres like pop, Bollywood, electronic dance music, techno, fusion and Indie, along with other experimental music.
EVC combines both music and professional adventure sports activities such as all-terrain vehicle riding,
bungee jumping
Bungee jumping (), also spelled bungy jumping, is an activity that involves a person jumping from a great height while connected to a large elastic cord. The launching pad is usually erected on a tall structure such as a building or crane, a ...
,
zorbing,
rock climbing
Rock climbing is a sport in which participants climb up, across, or down natural rock formations. The goal is to reach the summit of a formation or the endpoint of a usually pre-defined route without falling. Rock climbing is a physically and ...
,
rappelling, 4x4 jungle safari,
zipline,
hot air ballooning and
water sports such as speed boats/jet skis,
kayaks,
pirate ships, tribal boats, pontoon boats, floating volleyball and
basketball.
History
EVC is India's biggest music festival and has been held in Aamby Valley every year in December since 2013.
A large number of artists have performed in EVC, from Indian artists such as
Farhan Akhtar and
Arijit Singh
Arijit Singh (born 25 April 1987) is an Indian singer and music composer. He sings predominantly in Bengali and Hindi, but has also performed in various other Indian languages. He is the recipient of a National Award and six Filmfare Awards ...
, Ankur Sood,
Badshah,
Juggy D, DJ Chetas, DASU,
Papon,
Shilpi Sharma and
Ami Mishra
Ami Mishra is an Indian singer-songwriter and playback singer from Mandla, Madhya Pradesh. He composed the song ''Hasi'' for the film Hamari Adhuri Kahani. Along with bollywood projects, he is also engaged in making independent music.
Early li ...
, to international artists like Bullzeye, Dj Rae,
Steve Aoki
Steven Hiroyuki Aoki (, ; born November 30, 1977), best known as Steve Aoki, is an American DJ, record producer, music programmer, and record executive. ,
Flo Rida
Tramar Lacel Dillard (born September 16, 1979), better known by his stage name Flo Rida (, ), is an American rapper and singer. His 2007 breakout single " Low" was number one for 10 weeks in the United States and broke the record for digital dow ...
,
Alan Walker
Alan Olav Walker (born 24 August 1997) is a British-born Norwegian music producer and DJ primarily known for the critically acclaimed single " Faded" (2015), which was certified platinum in 14 countries. He has also made several songs including ...
,
Tiësto, Fatoboy Slim,
David Guetta,
Martin Garrix,
Taio Cruz and
Bassjackers.
Organization
The festival is organized by Twisted Entertainment and
Universal Music India, a subsidiary of
Universal Music Group, each owning 50 per cent stake.
Devraj Sanyal
Devaraj (born 20 September 1953) is an Indian actor and theatre actor who works in Indian film industry. He has largely featured in Kannada films performing various roles as a lead character, supporting character and villainous character. He ha ...
, managing director and chief executive officer,
South Asia, is the current CEO of EVC.
It is sponsored by
Absolute Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brand ...
, and Gozoop is in charge of
digital marketing in Enchanted Valley Carnival.
Different facilities can be found inside the festival like ATM machines, charging stations for electronic devices, parking lots, lost-and-found, food and beverages.
Camping
EVC Pune offers tent accommodations at the venue, named the "Enchanted Village."
It allows the participants to stay at the festival venue in tents for the three-day long weekend.
The regular tents allow from two to four people; the luxury tent is for four people. They also let people bring their own tent, with no maximum capacity.
[{{Cite web, url=http://evc.co.in/services-facility, title=Services & facilities, website=EVC, access-date=April 25, 2017]
'Culinarium'
In 2015, EVC introduced a set of food stands called the ‘Culinarium.’
It offers street and gourmet cuisines, also pop up restaurants that were created to taste various dishes.
References
Music festivals in India