Enchanted Valley Festival (EVC) is India's largest music annual festival that brings different music genres from electronic and techno to pop and indie together. It is held in Aamby Valley City,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, for three days. EVC's first edition was in 2013.
Characteristics
EVC is an Indian music festival that brings different music genres to the same platform. It is the first festival in Asia to be held on an airstrip, introduced to the Indian audiences in 2013. EVC's location is in Aamby Valley, Lonavala, between Pune and Mumbai, in India. The two day carnival also includes an after party line up with 2 stages and a special 'Silent Party.' The after party also has a lineup of artists like the main festival.
The festival has 5 different stages, each where a specific genre of music is played. It lines up more than 50 top artists in total. EVC takes place in December and hosts artists from India and abroad. The festival offers varied genres like pop, Bollywood, electronic dance music, techno, fusion and Indie, along with other experimental music.
EVC combines both music and professional adventure sports activities such as all-terrain vehicle riding, bungee jumping,
zorbing
Zorbing (also known as globe-riding, sphereing, orbing) is the recreation or sport of rolling downhill inside an orb, typically made of transparent plastic. Zorbing is generally performed on a gentle slope but can also be done on a level surfa ...
rappelling
Abseiling ( ; ), also known as rappelling ( ; ), is the controlled descent of a steep slope, such as a rock face, by moving down a rope. When abseiling the person descending controls their own movement down the rope, in contrast to low ...
, 4x4 jungle safari,
zipline
A zip-line, zip line, zip-wire, flying fox, or death slide is a pulley suspended on a cable, usually made of stainless steel, mounted on a slope. It is designed to enable cargo or a person propelled by gravity to travel from the top to the bott ...
,
hot air balloon
A hot air balloon is a lighter-than-air aircraft consisting of a bag, called an envelope, which contains heated air. Suspended beneath is a gondola or wicker basket (in some long-distance or high-altitude balloons, a capsule), which carries ...
ing and
water sports
Water (chemical formula ) is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms (in which it acts as a s ...
such as speed boats/jet skis,
kayaks
A kayak is a small, narrow watercraft which is typically propelled by means of a double-bladed paddle. The word kayak originates from the Greenlandic word '' qajaq'' ().
The traditional kayak has a covered deck and one or more cockpits, each s ...
,
pirate ships
Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
, tribal boats, pontoon boats, floating volleyball and
basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
.
History
EVC is India's biggest music festival and has been held in Aamby Valley every year in December since 2013. A large number of artists have performed in EVC, from Indian artists such as
Farhan Akhtar
Farhan Akhtar (born 9 January 1974) is an Indian actor, director, screenwriter, playback singer, producer, and television host who works in Hindi films. Born in Mumbai to screenwriters Javed Akhtar and Honey Irani, he grew up under the influe ...
Juggy D
Jagwinder Singh Dhaliwal (Punjabi: ਜਗਵਿੰਦਰ ਸਿੰਘ ਧਾਲੀਵਾਲ, born 19 November 1977), is an Indian English singer from Southall, London of Indian Punjabi Sikh descent.
Music
Juggy D has been performing since the ...
Tiësto
Tijs Michiel Verwest (; born 17 January 1969), known professionally as Tiësto ( ), is a Dutch DJ and music producer from Breda. He was voted "the Greatest DJ of All Time" by '' Mix'' magazine in a 2010/2011 poll amongst fans. In 2013, he was v ...
, Fatoboy Slim,
David Guetta
Pierre David Guetta ( , ; born 7 November 1967) is a French DJ and music producer. He has over 10 million album and 65 million single sales globally, with more than 10 billion streams. In 2011, 2020 and 2021, Guetta was voted the number one D ...
,
Martin Garrix
Martijn Gerard Garritsen (; born 14 May 1996), known professionally as Martin Garrix and also as Ytram and GRX, is a Dutch disc jockey and music producer who was ranked number one on ''DJ Mag''s Top 100 DJs list for three consecutive years—201 ...
,
Taio Cruz
Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
and
Bassjackers
Bassjackers is a Dutch electronic music production and DJ duo consisting of Marlon Flohr & Ralph van Hilst. Flohr is the more outspoken member of the duo whereas Van Hilst takes care of "behind-the-scenes" production.
Organization
The festival is organized by Twisted Entertainment and
Universal Music India
Universal Music India Pvt. Ltd. (UMI) was launched in 1999; it is a part of the Universal Music Group, an American-based, Dutch-listed multinational music corporation. Universal Music India is registered with the Indian Music Industry, a tru ...
, a subsidiary of
Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
, each owning 50 per cent stake.Devraj Sanyal, managing director and chief executive officer,
South Asia
South Asia is the southern subregion of Asia, which is defined in both geographical
Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth descr ...
, is the current CEO of EVC. It is sponsored by
Absolute Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands ...
, and Gozoop is in charge of
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development d ...
in Enchanted Valley Carnival. Different facilities can be found inside the festival like ATM machines, charging stations for electronic devices, parking lots, lost-and-found, food and beverages.
Camping
EVC Pune offers tent accommodations at the venue, named the "Enchanted Village." It allows the participants to stay at the festival venue in tents for the three-day long weekend. The regular tents allow from two to four people; the luxury tent is for four people. They also let people bring their own tent, with no maximum capacity.{{Cite web, url=http://evc.co.in/services-facility, title=Services & facilities, website=EVC, access-date=April 25, 2017
'Culinarium'
In 2015, EVC introduced a set of food stands called the ‘Culinarium.’ It offers street and gourmet cuisines, also pop up restaurants that were created to taste various dishes.