enRoute was a
credit card
A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the o ...
issued by
Air Canada
Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled and ...
until 1992, when the airline sold its credit card division to
Diners Club
A diner is a small, inexpensive restaurant found across the United States, as well as in Canada and parts of Western Europe. Diners offer a wide range of foods, mostly American cuisine, a casual atmosphere, and, characteristically, a comb ...
.
The card was developed only for Air Canada transactions, but over time, the card was expanded into a more general credit card for business travellers, being accepted by hotels, restaurants, and other merchants. It offered such features as in depth transaction details and sorting of expenses by category.
In 1989, enRoute card became the first credit card to earn its cardholders
Aeroplan
Aeroplan is a coalition loyalty program owned by Air Canada, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corpo ...
miles with their purchases.
In 1992, Air Canada sold the million enRoute card business to Diners Club. The move gave enRoute cardholders access to the existing Diners Club network of 2.1 million merchants at the time, while earning existing Diners Club Canada cardholders Aeroplan miles. For several years following the business transaction, Diners Club credit cards were marketed as in Canada "Diners Club/en route".
Inflight magazine
Today, ''
enRoute'' remains the name of Air Canada's monthly
inflight magazine
An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane, by an airline company, or in an airport lounge.
Overview
Many airline companies, or a few key content creating companies, produce in-fligh ...
, with a circulation of 116,244, as of 2016.
References
{{Credit cards
1992 disestablishments in Canada
Air Canada
Citigroup
Credit cards
Discover Financial