Emsa GmbH is an innovative medium-sized ( SME)

German German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to ...

of consumer goods, kitchen utensils, garden equipment and garden accessories who has achieved to establish an internationally recognized

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

for a variety of niches.

History

Emsa was founded on 1 April 1949 {{Cite web, url=http://www.alibaba.com/member/emsagmbh.html, title= Emsa is a large German manufacturer and distributor of household goods established in 1949, access-date=2011-05-08 by Franz Wulf as „Franz Wulf & Co Plasticwarenfabrik" in

Greven Greven (; Westphalian: ''Graiwen'') is a medium-sized town in the district of Steinfurt, in Germany's most populous state of North Rhine-Westphalia and close to the city of Münster. Geography Greven is situated on the river Ems, approx. 25&n ...

. A little drip-catcher made of

plastic Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptab ...

and formed like a

butterfly Butterflies are insects in the macrolepidopteran clade Rhopalocera from the order Lepidoptera, which also includes moths. Adult butterflies have large, often brightly coloured wings, and conspicuous, fluttering flight. The group comprise ...

was the company's first product. After drip-catchers of different forms the company started producing pastry-cutting wheels, icing bags and comparable kitchen accessories. On 1 October 1956 the company moved from Greven to larger premises in

Emsdetten Emsdetten (; Westphalian: ''Detten'') is a town in the district of Steinfurt, in North Rhine-Westphalia, Germany. Geography Emsdetten is situated on the river Ems, approx. south-east of Rheine and north-west of Münster. Neighbouring places ...

and added

floristry Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related su ...

utensils to its range of products. Emsa was acquired by the French corporation SEB in June 2016 for an undisclosed sum. Groupe SEB operates a portfolio of brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. The Emsa City Cup is often seen in the television series The Expanse.

Name and company vision

Against the background of their location in Emsdetten and its main river Ems the firm's name was altered to today's "Emsa" on 29 December 1964.

Range of products

# Thermos bottles with patent-registered bottle closures.
Sales volume over 1,5 Mio. each year. # Cooking utensils
Mixing bowls, measuring jugs, chopping boards, can openers, garlic press devices etc. # Tableware
Crockery including special products for children, trays, bowls and more. The products consist of enhanced plastic, stainless steel or selected wood. # Conservation
A variety of food storage containers in different sizes and forms which can all be used in microwaves. It is the same range of products as offered by Komax and is partly labelled with their logo. # Garden equipment
Flower buckets of all kinds, watering cans and spray guns. Using the alternative trademark Esteras the company offers also handmade terrakotta containers, articles consisting of a special blend of fibre glass called NatureLite and even fountains in different colours. Competitors include amongst others Bodum,

Tupperware Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1 ...

, and Lock & Lock.

Logo

In 1971 the new

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...

was introduced and has been used ever since to distribute the company's products either directly from their

headquarter Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the to ...

s in Emsdetten as well as through more than 50 associated

distribution channel Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service p ...

s. In Emsdetten there are currently more than 250 people employed for the purpose of fabrication,

product development In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along w ...

and

administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative Assistant, traditionally known as a Secretary, or also known as an administrative officer, admini ...

External links

Homepage of Korean partner Komax

TV report about emsa on the occasion of a Garden Trade Fair (German)

References

Manufacturing companies established in 1949 Privately held companies of Germany Companies based in North Rhine-Westphalia Kitchenware brands Containers Plastic brands German brands