Emma's Diary is a British media company and parenting club that publishes

pregnancy Pregnancy is the time during which one or more offspring develops (gestation, gestates) inside a woman, woman's uterus (womb). A multiple birth, multiple pregnancy involves more than one offspring, such as with twins. Pregnancy usually occur ...

-related content through print and digital media. The company is also known for distributing free resources for

prenatal Prenatal development () includes the development of the embryo and of the fetus during a viviparous animal's gestation. Prenatal development starts with fertilization, in the germinal stage of embryonic development, and continues in fetal devel ...

and

postnatal The postpartum (or postnatal) period begins after childbirth and is typically considered to end within 6 weeks as the mother's body, including hormone levels and uterus size, returns to a non-pregnant state. The terms puerperium, puerperal perio ...

care.

History

Emma’s Diary was founded by Nick Wells in 1991. The company went on to release a website and app to distribute its content digitally. Emma’s Diary publishes medical information, advice, and video content made for expecting parents. Emma’s Diary’s content is written according to

NHS The National Health Service (NHS) is the umbrella term for the publicly funded healthcare systems of the United Kingdom (UK). Since 1948, they have been funded out of general taxation. There are three systems which are referred to using the " ...

NICE Nice ( , ; Niçard dialect, Niçard: , classical norm, or , nonstandard, ; it, Nizza ; lij, Nissa; grc, Νίκαια; la, Nicaea) is the prefecture of the Alpes-Maritimes departments of France, department in France. The Nice urban unit, agg ...

, and BFI guidelines. The company also distributes free packs of baby care products at retailers such as

Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses ...

and

Boots A boot is a type of footwear. Boot or Boots may also refer to: Businesses * Boot Inn, Chester, Cheshire, England * Boots (company), a high-street pharmacy chain and manufacturer of pharmaceuticals in the United Kingdom * The Boot, Cromer St ...

. It also provides a pregnancy guide compiled by GPs and

midwives A midwife is a health professional who cares for mothers and newborns around childbirth, a specialization known as midwifery. The education and training for a midwife concentrates extensively on the care of women throughout their lifespan; co ...

, which is distributed to GPs and midwives across the UK.{{Cite web , title=Emma's Diary is an RCM Alliance Partner , url=https://www.rcm.org.uk/about-us/alliance-partners/emmas-diary/ , access-date=2022-10-28 , website=RCM , language=en

References

1991 establishments in the United Kingdom Publications established in 1991 Internet properties established in 1991