Emilia Asim-Ita
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Emilia Asim-Ita (1988 – 29 January 2021) was a
Nigerian Nigerians or the Nigerian people are citizens of Nigeria or people with ancestry from Nigeria. The name Nigeria was taken from the Niger River running through the country. This name was allegedly coined in the late 19th century by British jour ...
entrepreneur and co-founder of
The Future Awards Africa The Future Awards Africa (previously known as The Future Awards) are a set of awards given by The Future Project, a social enterprise communications firm affiliated to Red Africa. The awards are intended to celebrate young people between the ages ...
. Emilia loves to bring ideas to life, read and write, and is passionate about learning, meeting and connecting people. For the past 16 years, she has worked in all facets of the Integrated Marketing Communication gamut, Youth Development, and Development Communications. A graduate ( MSc. &
BSc A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University of ...
.) of Mass Communication from the
University of Lagos The University of Lagos, popularly known as UNILAG, is a public research university located in Lagos, Nigeria and was founded in 1962. UNILAG is one of the first generation universities in Nigeria and is ranked among the top universities in th ...
, Emilia has completed various training programmes, taught and consulted on Development Communications, Sustainability, Corporate Social Responsibility, Environmental & Social Risk Management, Corporate Reporting, Advocacy & Policy Influencing, Corporate Governance, Grant Writing, and Executive Coaching amongst many others. Emilia is the Founder/Practice Director o
AML
a multi-disciplinary, strategic communications firm which evolved from a PR/Media Business started in December 2010. Prior to AML, she co-founde
ThistlePraxis
one of the foremost indigenous management consulting companies focused on Sustainability and CSR; and The Future Awards/The Future Nigeria Project and was PR/Marketing Director for the convening organisation, RedSTRAT Communications (now RED Media) for six years. She has also been Strategy & Communications Director, 3AL, Associate Producer and Content Director, The Academy and Amstel Malta Box Office Reality shows. She started her career as Presenter, Book Review Segment, ''Mind Your Grammar'' on NTA 2 Channel 5 before working as Presenter, ''Youth Talk with Emilia'' on NTA Network Service for five years. In her spare time, she serves as a mentor for Queens Young Leaders (YLP) Programme by
Cambridge University , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...
,
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
and both
Tony Elumelu Anthony Onyemaechi Elumelu (born 22 March 1963) is a Nigerian economist, and philanthropist. He chairs Heirs Holdings, Transcorp and is the founder of The Tony Elumelu Foundation. In 2020, Elumelu was named on ''Time''s list of the 100 ...
Entrepreneurship Programme (TEEP) and I.N.V.E.N.T. in Nigeria. Emilia is an Associate Fellow
Nigeria Leadership Initiative
(NLI), a Global Shaper of World Economic Forum and Member, Global Shapers Advisory Council on Impact after serving as Curator of the
Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national ca ...
Hub. Emilia’s learning and research interests lie in project management, digital & social innovation, specialised communication, media ecology, and cybernetics. On may 2, 2020 in an interview with Kingsley Olumona, she speaks about her work and journalism; business and brand; Nigerian tourism, the proposed social media and hate speech bills by the Senate, and her advice for young people. And went further to talk about how she has always built or grown Brands since she was 16 years old.


Education

Emilia held her bachelors and masters degrees in
Mass Communication Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination o ...
from the
University of Lagos The University of Lagos, popularly known as UNILAG, is a public research university located in Lagos, Nigeria and was founded in 1962. UNILAG is one of the first generation universities in Nigeria and is ranked among the top universities in th ...
. She started her career as a presenter on the
Nigerian Television Authority The Nigerian Television Authority or NTA is a Nigerian government-owned and partly commercial broadcast station. Originally known as Nigerian Television (NTV), it was inaugurated in 1977 with a monopoly on national television broadcasting, after ...
book review segment, ‘Mind Your Grammar’ and later as an anchor on ‘Youth Talk with Emilia’ on Nigerian Television Authority Network. In 2005, she co-founded The Future Awards with
Chude Jideonwo Chude Jideonwo (born 16 March 1985) is a Nigerian lawyer, journalist and media entrepreneur. He is the founder of Joy, Inc., an American benefit corporation with a Nigerian subsidiary, which aims to make people happier. He has worked for seve ...
and Debola Williams. Prior to The Future Awards Africa, she was the associate producer for
Amstel Malta Box Office Amstel Malta Box Office, also known as AMBO is a Nigerian television reality show launched in 2005. The TV reality show is sponsored by Nigerian Breweries, the largest brewing company in Nigeria. The show centered on the cinema of Nigeria, often re ...
reality shows. She moved on to start AML Media, a content advisory firm.


personal life and death

Friday, 29th of January 2021, Emilia Asim-Ita died after a successful appendicitis
surgery Surgery ''cheirourgikē'' (composed of χείρ, "hand", and ἔργον, "work"), via la, chirurgiae, meaning "hand work". is a medical specialty that uses operative manual and instrumental techniques on a person to investigate or treat a pat ...
. Her brother Williams Asim-Ita said, "my sister died having an appendix rupture. The appendix has a small lump underneath it and that small lump burst; that the spleen went to her intestines and polluted parts of her
intestine The gastrointestinal tract (GI tract, digestive tract, alimentary canal) is the tract or passageway of the digestive system that leads from the mouth to the anus. The GI tract contains all the major organs of the digestive system, in humans ...
. That she had to go through a surgery to cut the affected part of the intestines. It was successful as it was done by a specialist. Williams noted that his sister was already active and was meant to be discharged but she slumped and passed away when she was about taking her routine stroll." A’LimeMedia mourns Emilia Asim-Ita - The entire staff and Board of Strategic Communications Advisory Firm, A’Lime Media Limited, have joined family and friends to mourn the death of the company’s founder and practice director, Emilia Asim Ita.


References

1988 births 2021 deaths University of Lagos alumni {{Nigeria-bio-stub