The Geely Emgrand, originally the Emgrand EC7, is a

compact car Compact car is a vehicle size class — predominantly used in North America — that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However, p ...

(

C-segment The C-segment is the 3rd category of the European segments for passenger cars and is described as "medium cars". It is equivalent to the Euro NCAP "small family car" size class, and the compact car category in the United States. In 2011, the C- ...

) produced by the

Emgrand Emgrand was an automobile marque owned by the Chinese automaker Geely. It was launched in August 2009 and discontinued in 2014, when its products were rebranded as Geely. History The ''Emgrand'' marque was publicly unveiled at the 2009 Auto S ...

division of the Chinese automaker

Geely Zhejiang Geely Holding Group Co., Ltd (ZGH), commonly known as Geely (吉利 "auspicious"), is a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire entrepreneu ...

. After the discontinuation of the "Emgrand" brand, the Emgrand EC7 was renamed to Geely Emgrand in 2014. __TOC__

First generation (Emgrand EC7; 2010)

The EC7 was the launch vehicle for the

() brand, the medium to

high-end In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...

luxury brand of Geely that was launched in July 2009. It was originally launched with multiple Mitsubishi-sourced engines including a 1.5 liter 4G15 inline-four engine and a 1.8 liter 4G18 inline-four engine. File:Emgrand_EC7_01_China_2012-04-15.jpg, 2010–2013 Emgrand EC7 (front) File:Emgrand EC7 02 China 2012-04-15.jpg, 2010–2013 Emgrand EC7 (rear) File:Emgrand EC7-RV China 2012-05-18.jpg, EC7-RV (front) File:Geely Emgrand EC7 Hatchback, Denpasar.jpg, EC7-RV (rear)

Facelift

The facelifted EC7 used smoked headlights. All other details are the same. File:Emgrand EC7 China 2012-06-02.jpg, Facelifted EC7

Development

The car was developed from the outset as an export model. Geely engaged a range of mainly global suppliers, including

Siemens Siemens AG ( ) is a German multinational conglomerate corporation and the largest industrial manufacturing company in Europe headquartered in Munich with branch offices abroad. The principal divisions of the corporation are ''Industry'', '' ...

for the electronic control system,

Lear Corporation Lear Corporation is an American company that manufactures automotive seating and automotive electrical systems. In 2019, it ranked #147 and in 2018, it ranked #148 on the Fortune 500 list. Early stages Lear Corporation was launched as American ...

for seats, and

Saint-Gobain Compagnie de Saint-Gobain S.A. () is a French multinational corporation, founded in 1665 in Paris and headquartered on the outskirts of Paris, at La Défense and in Courbevoie. Originally a mirror manufacturer, it now also produces a variety of ...

for the glass. The production line was equipped with products from Fuji, PDE, and

Dürr AG Dürr AG is a global mechanical and plant engineering firm. The company, founded by Paul Dürr (1871–1936) as a metal shop for roof flashing in Bad Cannstatt in 1895, has been listed on the Frankfurt Stock Exchange since 4 January 1990. Meanwhil ...

Overseas sales

In preparation for its introduction into the

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

a market, the EC7 scored 4 stars in the

Euro NCAP The European New Car Assessment Programme (Euro NCAP) is a European voluntary car safety performance assessment programme (i.e. a New Car Assessment Program) based in Leuven (Belgium) formed in 1996, with the first results released in February ...

tests, the first Chinese-designed and produced car to do so. As of October 2015, it is the best selling Chinese brand sedan in China. Prices are estimated at £10,000 for the 1.5 model on launch.

Iraq

Iraq Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...

, the Emgrand EC7 alongside the bigger Emgrand EC8 are assembled by the local state-owned company, the SCAI.

Iran

Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...

, the Emgrand EC7 and Emgrand EC7-RV are sold by Geelran Company,

's official selling agent.

Namibia

The EC7 was launched in Namibia in 2013 at the same time as South Africa.

Russia

The Emgrand EC7 was made by Derways under CKD on May 23, 2012. A newly redesigned EC7 was introduced to the Russian market in February 2016. Derways announced a recall of EC7 made from May 23, 2014, to November 21, 2014, due to problems with brake hoses.

South Africa

The EC7 was officially launched in South Africa in 2013. It's sold at R149,000.

Sri Lanka

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

, Emgrand EC7 is sold under the

Micro Micro may refer to: Measurement * micro- (μ), a metric prefix denoting a factor of 10−6 Places * Micro, North Carolina, town in U.S. People * DJ Micro, (born Michael Marsicano) an American trance DJ and producer *Chii Tomiya (都宮ちい ...

Emgrand brand which is owned by

Taiwan

The Emgrand EC7 was sold as the Tobe M'way by

Yulon Motor Yulon Motor Co., Ltd. () is a Taiwanese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license. The original romanization of the company's name is Yue Loong, but in 1992 the company ...

in Taiwan from May 2012. File:Tobe M'way 20130224 1.jpg, Tobe M'way (front) File:Tobe M'way 20130224 2.jpg, Tobe M'way (rear)

UK

The car was scheduled to be launched into the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

market in late 2012. Geely set up Geely Auto UK, a jointly-held subsidiary of

Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was foun ...

also owning taxi specialist LTI. Geely Auto UK Ltd will be based in

Coventry Coventry ( or ) is a City status in the United Kingdom, city in the West Midlands (county), West Midlands, England. It is on the River Sherbourne. Coventry has been a large settlement for centuries, although it was not founded and given its ...

. In partnership with Manganese Bronze, Geely started setting up a 40-strong dealer organisation, choosing small family-style garages to sell the cars, described as: "The sort of garages that used to sell

Škoda Škoda means ''pity'' in the Czech and Slovak languages. It may also refer to: Czech brands and enterprises * Škoda Auto, automobile and previously bicycle manufacturer in Mladá Boleslav ** Škoda Motorsport, the division of Škoda Auto respons ...

s before the company was owned by

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...

, and the type of establishment that once might have sold Rovers."

Second generation (2014)

The second generation Geely Emgrand was shown to the public in the 2014

Beijing Auto Show Beijing International Automotive Exhibition, Beijing Motor Show or Auto China () is an auto show held biennially in Beijing, China since 1990. China is currently the largest auto market in the world. 2020 The 2020 Auto China show was due to open ...

carrying the new

''Earth'' emblem. The replacement of the emblem marked the end of the Emgrand premium brand for Geely. The second generation model is based on the same platform as the previous generation and was seen as a facelift for most consumers.

Facelift

The second generation Emgrand sedan received a facelift in 2016 for the 2017 model year. The facelifted Emgrand sedan carried the "ripple grille". The tail lights were also redesigned. File:Emgrand EC7-RV facelift 01 Auto China 2014-04-23.jpg, 2014–2017 Emgrand EC7-RV facelift (front) File:Emgrand EC7-RV facelift 02 Auto China 2014-04-23.jpg, 2014–2017 Emgrand EC7-RV facelift (rear) File:2016 Geely Emgrand EC7-RV, front 8.5.18.jpg, Facelifted Emgrand EC7-RV File:Geely New Emgrand EC7 (cropped).jpg, 2014–2017 Emgrand EC7 (front) File:2017 Geely Emgrand EV, front 8.5.18.jpg, Facelifted Emgrand EV File:2017 Geely Emgrand EV, rear 8.5.18.jpg, Facelifted Emgrand EV (rear)

Overseas sales

Belarus

Belarus Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by R ...

, production of the Geely Emgrand 7 commenced in the autumn of 2018 by a Belarus/Chinese joint-venture car manufacturer BelGee.

Russia

Despite the discontinuation of the Emgrand premium brand in the Chinese home market, the Emgrand brand was still sold in Russia. The second-generation Emgrand EC7 was introduced to the Russian market by Derways in February 2016.

Third generation (2018)

The third-generation Emgrand went on sale in May 2018 as a sedan only. Just like the second-generation models, the third-generation model is still based on the same structure that underpins the first and second-generation models and is in fact an extensive facelift in terms of exterior design. The update features a revised front and a completely redesigned rear end. File:2018 Geely Emgrand, rear 8.3.18.jpg, rear view File:Geely Emgrand EV 001.jpg, Emgrand EV A minor facelift for the 2019 model year was launched mainly for the then newly launched National VI Emission Standard. The update features slightly revised grille and intake inserts on the exterior, and for the interior, the GKUI infotainment system was added, enabling mobile phone adaption, Amap, online music database, voice control, Himalaya FM radio and vehicle function controls via mobile app.

2021 facelift

A facelift for the 2021 model year called the Geely Emgrand Up was launched in December 2020 alongside the Emgrand GL Up. The update is complete with what Geely calls the 4.0 Family Design language and features a vertically slotted grille.

Fourth generation (SS11; 2021)

News of the fourth generation Emgrand sedan surfaced in May 2021. Different from the previous models, the fourth generation Emgrand is based on a brand new platform and body. The design is inline with the

Geely Preface The Geely Xingrui or Geely Preface is a mid-size sedan produced by Geely for China since 2020. It was revealed in September 2020 at Auto China. Overview The Geely Xingrui was first previewed by the Preface concept at Auto Shanghai in April 2 ...

sedan and

Geely Xingyue L The Geely Xingyue L ( zh, s=吉利星越L, p=Jílì xīng yuè L, meaning "star cross") is a mid-size crossover SUV produced by Geely. It is marketed as the Geely Monjaro in export markets. Overview The Geely Xingyue L was code named the KX11 d ...

crossover SUV. The engine of the fourth generation Emgrand comes from a JLC-4G15B 1.5 liter naturally aspirated inline-4 engine developing 114 hp. Fast forward to August 2021, the latest Geely Emgrand was launched in its home country, China. The B-segment sedan sits on the brand's BMA platform and comes with the aforementioned 1.5 litre naturally aspirated engine that's mated to either a five-speed manual or a CVT. At the Chengdu Motor Show 2021, Geely teased the arrival of the Emgrand L. Essentially the Emgrand sedan seen above, but with the brand's latest design language taken from the Vision Starburst concept.https://paultan.org/2021/09/13/geely-emgrand-l-teased-emgrand-gl-with-new-face/ File:Geely Emgrand IV IMG004.jpg, 2021 Geely Emgrand IV (front) File:Geely Emgrand IV IMG006.jpg, 2021 Geely Emgrand IV (rear)

Notes

References

External links

{{Geely EC7 Compact cars Front-wheel-drive vehicles Hatchbacks Sedans Euro NCAP large family cars Cars introduced in 2009 2010s cars Cars of China Production electric cars