Emgrand was an

automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...

marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

owned by the Chinese automaker

Geely Zhejiang Geely Holding Group Co., Ltd (ZGH), commonly known as Geely (吉利 "auspicious"), is a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire entrepreneu ...

. It was launched in August 2009 and discontinued in 2014, when its products were rebranded as

History

The ''Emgrand'' marque was publicly unveiled at the 2009

Auto Shanghai Auto Shanghai (), officially known as the Shanghai International Automobile Industry Exhibition (), is a biennial international automobile show that alternates with the Beijing Auto Show (Auto China) as China's yearly international automotive ...

autoshow, together with two other new Geely brands, Englon and Gleagle. The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in

Ningbo Ningbo (; Ningbonese: ''gnin² poq⁷'' , Standard Mandarin pronunciation: ), formerly romanized as Ningpo, is a major sub-provincial city in northeast Zhejiang province, People's Republic of China. It comprises 6 urban districts, 2 sate ...

Zhejiang Zhejiang ( or , ; , also romanized as Chekiang) is an eastern, coastal province of the People's Republic of China. Its capital and largest city is Hangzhou, and other notable cities include Ningbo and Wenzhou. Zhejiang is bordered by Jiang ...

. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. The second Emgrand production model, the Emgrand EC8, was launched in October 2010. In December 2011 it was announced that Emgrand would be launched in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

in late-2012, with the Emgrand EC7 planned to be the first model to go on sale. Emgrand vehicles were intended to be distributed in the UK by

Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was fou ...

(which Geely owns), trading under the name Geely Auto UK. The launch was subsequently put on hold. The Emgrand marque was discontinued in 2014 and its products were rebranded Emgrand series under Geely. Geely Yuanjing (left) and Emgrand (right) sedans

Geely Yuanjing (left) and Emgrand (right) sedans

Products

Production models

The following Emgrand models were produced: *

Emgrand EC7 The Geely Emgrand, originally the Emgrand EC7, is a compact car (C-segment) produced by the Emgrand division of the Chinese automaker Geely. After the discontinuation of the "Emgrand" brand, the Emgrand EC7 was renamed to Geely Emgrand in 2014. ...

(

compact Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to: * Interstate compact * Blood compact, an ancient ritual of the Philippines * Compact government, a type of colonial rule utilized in British ...

front-wheel drive Front-wheel drive (FWD) is a form of engine and transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longit ...

sedan and

hatchback A hatchback is a car body configuration with a rear door that swings upward to provide access to a cargo area. Hatchbacks may feature fold-down second row seating, where the interior can be reconfigured to prioritize passenger or cargo volume. ...

) * Emgrand EC7-RV * Emgrand EC8 *

Emgrand X7 The Geely Yuanjing X6 is a compact crossover produced by Chinese auto maker Geely. Originally launched as the GLEagle GX7 under the GLEagle brand and Shanghai Englon SX7 under the Shanghai Englon brand of Geely, the crossover was relaunched as th ...

(SUV)

Concept cars

A concept of the

Emgrand GE The Emgrand GE, formerly known as the Geely GE, is a three-seat full-size luxury concept car that was first unveiled at the Shanghai Motor Show Auto Shanghai (), officially known as the Shanghai International Automobile Industry Exhibition ...

limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show. Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE. Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a

Mid-size sedan Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in t ...

previewing the Emgrand EC9 production model. Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the

Geely Borui The Geely Borui is a large family car/mid-size car (D-segment in Europe) produced by the Chinese automaker Geely since April 2015. History At the 2011 Shanghai Motor Show, Volvo unveiled the Concept Universe. However, that concept was cancelled ...

Production

Emgrand vehicles were principally assembled at the Geely plant in

Sales

Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010. 203,491 Emgrand vehicles were sold in China in 2013, making it the 23rd largest-selling car brand in the country (and the eighth largest-selling Chinese brand).

References

{{Automotive industry in China Geely brands Vehicle manufacturing companies established in 2009 Vehicle manufacturing companies disestablished in 2014 Cars of China Luxury motor vehicle manufacturers