"Embrace, extend, and extinguish" (EEE),
also known as "embrace, extend, and exterminate", is a phrase that the
U.S. Department of Justice
The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United State ...
found that was used internally by
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
to describe its strategy for entering product categories involving widely used standards, extending those standards with