Elway Research, Inc.is a

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

-based

public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...

research firm. Since 1975, Elway Research has research projects for major

corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

media outlets Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...

, associations,

foundation Foundation may refer to: * Foundation (nonprofit), a type of charitable organization ** Foundation (United States law), a type of charitable organization in the U.S. ** Private foundation, a charitable organization that, while serving a good cause ...

s, campaigns and governmental agencies at all levels. They publish The Elway Poll, a monthly, independent survey of

Washington state Washington (), officially the State of Washington, is a state in the Pacific Northwest region of the Western United States. Named for George Washington—the first U.S. president—the state was formed from the western part of the Washington ...

voters. They directed

The Seattle Times ''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington (s ...

Washington Poll, and have done surveys for

Knight Ridder Knight Ridder was an American media company, specializing in newspaper and Internet publishing. Until it was bought by McClatchy on June 27, 2006, it was the second largest newspaper publisher in the United States, with 32 daily newspaper brand ...

and

NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. They conducted nationally acclaimed citizen engagement programs on government accountability and

performance measurement Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. Definitions of performance measurement tend to be predicated upon an ...

for Washington Governor

Christine Gregoire Christine Gregoire (; née O'Grady; born March 24, 1947) is an American politician who served as the 22nd governor of Washington from 2005 to 2013. A member of the Democratic Party, she defeated Republican candidate Dino Rossi in 2004, and again ...

and State Auditor

Brian Sonntag Brian S. Sonntag (born December 28, 1951) was the ninth Washington State Auditor. He served five terms, from 1993 until his retirement in 2013. He is a Democrat. Personal Sonntag was born in 1951 in Tacoma, Washington. He attended Tacoma Commun ...

. These programs include computer-aided

town hall In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or a municipal building (in the Philippines), is the chief administrative building of a city, town, or other municipality. It usually houses ...

meetings and the first-of-its-kind statewide interactive survey on

live television Live television is a television production broadcast in real-time, as events happen, in the present. In a secondary meaning, it may refer to streaming television over the Internet when content or programming is played continuously (not on demand) ...

. Elway Research also conducted interactive polling as part of the US Navy's “Conversation with the Country,” a multi-city series of town hall meetings as part of the development of a new maritime strategy for the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Criticisms

The Elway Poll came under fire for the accuracy of its polls in the 2008 gubernatorial campaign in Washington state. The Elway Poll showed Gregoire leading by 12 to 16 points, when other polls conducted at that time was only a 4 to 6 point lead for Gregiore. Ultimately, Gregoire won the election by around 6 points. Differentials such as these led some Republican bloggers to discount The Elway Poll results altogether. However, in 2016, the

FiveThirtyEight ''FiveThirtyEight'', sometimes rendered as ''538'', is an American website that focuses on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which takes its name from the number of electors in th ...

Pollster Ratings gave Elway Research an "A+ grade," finding its results to be biased only half a percentage point more than the mean toward Democratic candidates.

References

External links

Elway Research, Inc.
Public opinion research companies in the United States {{US-company-stub