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Bob 'Elvis' Gratton is a fictional character, the subject of multiple films and a
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed be ...
of the same name by
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
director
Pierre Falardeau Pierre Falardeau (December 28, 1946 – September 25, 2009) was a Québécois film and documentary director, pamphleteer and noted activist for Quebec independence. Falardeau wrote at least one book, ''Rien n'est plus précieux que la libertà ...
: a series of
short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
s (''Elvis Gratton'', 1981; ''Les Vacances d'Elvis Gratton'', 1983; ''Pas encore Elvis Gratton!'', 1985) released on VHS as the single 1985 film ''Elvis Gratton: Le king des kings'', and then two sequels: ''Elvis Gratton II: Miracle à Memphis'' (1999) and ''Elvis Gratton 3: La vengeance d'Elvis Wong'' (2004). Most recently, a television series entitled '' Bob Gratton: Ma Vie/My Life'' began on January 15, 2007, and finished its third and final season in 2009.


Plot

The first movie revolves around one Bob Gratton (played by
Julien Poulin Julien Poulin (born April 20, 1946) is Canadian actor, film director, screenwriter and film producer. He has portrayed numerous roles in several popular Quebec films and series. Elvis Gratton films His most memorable role was Elvis Gratton in whi ...
, who co-wrote and co-directed the movies with Falardeau) and his passion for
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
. Gratton's life goal is to win fame as an
Elvis impersonator An Elvis impersonator is an entertainer who impersonates or copies the look and sound of American musician and singer Elvis Presley. Professional Elvis impersonators, commonly known as Elvis tribute artists (ETAs), work all over the world as ent ...
, and he achieves it through a local TV talent show contest whose prize is a cruise to the fictional island resort of Santa Banana. After his return from Santa Banana Gratton is called on to don his Elvis costume one more time, but because he has gained weight in the interim, he has trouble fitting into it and collapses on stage during a performance, seemingly dead. In the film's final scene, just as Gratton's casket is taken for interment Bob emerges from it, quite alive. The second movie revolves around Gratton's later adventures after being discovered by a talent scout, and his rise to fame as a pop music star. The third installment sees Gratton become the head of a media company and play an active role in manipulating the news that his media empire puts out.


Political context

In the 1980s, Falardeau and Poulin were very clear as to the goal of the early short films which constituted the first instalment of ''Elvis Gratton'': the intent was to portray (via parody) Falardeau's and Poulin's view of the mindset that they believed had driven a majority of Québécois to vote for the No side of the 1980
referendum A referendum (plural: referendums or less commonly referenda) is a direct vote by the electorate on a proposal, law, or political issue. This is in contrast to an issue being voted on by a representative. This may result in the adoption of a ...
on
Quebec sovereignty The Quebec sovereignty movement (french: Mouvement souverainiste du Québec) is a political movement whose objective is to achieve the sovereignty of Quebec, a province of Canada since 1867, including in all matters related to any provision o ...
. Gratton is portrayed as fat and uneducated, but also
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
, pro-American, racist and federalist. The films' comical situations are premised on Gratton's tacky (''quétaine'') character and backward-thinking views, with which Falardeau and Poulin sought to associate Quebec federalists more generally. Years later, Falardeau would reveal that he regretted the movie's focus on slapstick
comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...
and the protagonist's constant comic relief which, in his eyes, removed the underlying message of the movie and made the movie popular only for its jokes. In Falardeau's views on Quebec federalists that Gratton is a local
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
, employs a few workers but has other goals in life, like becoming famous all around the world (even with no talent) and most importantly being loved by the world. For example, in the second movie the character accepts all offers and signs all contracts possible (without reading them) in the hope of these goals, even if that's the best way to go bankrupt. Having to be loved by others is linked with Falardeau's view of federalists. Falardeau's motivation to create a second Elvis Gratton movie started in the 1990s, when Falardeau sought financing for his ''
February 15, 1839 ''February 15, 1839'' (french: 15 février 1839) is a 2001 Quebec historical drama film. Directed by Pierre Falardeau, it is about the incarceration at the Pied-du-Courant Prison and the execution by hanging there of Patriote participants of ...
(15 février 1839)'' film project showing aspects of the
Lower Canada Rebellion The Lower Canada Rebellion (french: rébellion du Bas-Canada), commonly referred to as the Patriots' War () in French, is the name given to the armed conflict in 1837–38 between rebels and the colonial government of Lower Canada (now south ...
. Since this movie was about Quebec's history, Falardeau had been collecting donations for some time until it was suggested that a new Elvis Gratton movie would most likely be a hit and garner sufficient funds. The exercise indeed proved fruitful, and ''15 février 1839'' was released later in 2001.


Cast


Other appearances

Elvis Gratton showed up (remarkably un-politicised) in 1996 in an
ad campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
as the year's
spokesman A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...
for
Opération Nez rouge Opération Nez rouge (literally, "Operation Red Nose"), founded in 1984, is an escorting service offered in Quebec and several francophone countries, as well as other places in Canada using both the French name and Operation Red Nose during the C ...
(Operation Red Nose), a local initiative in Québec to provide a free driving service to take party-goers' cars back home during the holidays (along with said party-goers). Opération Nez Rouge has a history of using different humorists and/or characters each year to promote its activities.


References


External links

* * *
photos and videos from ''Elvis Gratton XXX: La Vengeance d'Elvis Wong'' on the official director's blog
{{ACCT Short Films Quebec films Canadian comedy films Canadian film series Films shot in Montreal Elvis impersonators Fictional characters based on real people Best Theatrical Short Film Genie and Canadian Screen Award winners Films directed by Pierre Falardeau French-language Canadian films