Elvira Olivieri Cozzolino (6 September 1920 – 8 May 2003), better known by her stage name Elvira Pagã, was a Brazilian
vedette and actress, singer, writer and painter. She was the first
Rio Carnival
The Carnival in Rio de Janeiro ( Portuguese: ''Carnaval do Rio de Janeiro'') is a festival held every year before Lent; it is considered the biggest celebration of Carnival in the world, with two million people per day on the streets. The first ...
Queen, the first woman to wear a bikini in public, and one of the first women to have cosmetic surgery in Brazil. Talented and controversial, she broke the status quo and faced the reigning "
machismo
Machismo (; ; ; ) is the sense of being " manly" and self-reliant, a concept associated with "a strong sense of masculine pride: an exaggerated masculinity". Machismo is a term originating in the early 1940s and 1950s and its use more wi ...
" with fearless audacity during the
Brazilian military dictatorship
The military dictatorship in Brazil (), occasionally referred to as the Fifth Brazilian Republic, was established on 1 April 1964, after a coup d'état by the Brazilian Armed Forces, with support from the United States government, against presi ...
and the revolutionary 1960s, where she lived with determination and courage. Pagã retired from public life, wrote and painted in her later years, dying a recluse.
Biography
Early life
Elvira Olivieri Cozzolino was born on 6 September 1920 in
Itararé,
São Paulo
São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
, Brazil. She moved as a child with her family to Rio de Janeiro and attended the convent school Immaculate Conception. As a student, she organized events with her sister
Rosina Pagã and members of
Bando da Lua to establish connections with the artistic community in Rio.
In 1935, Elvira debuted with her sister on the show ''Cine Ipanema'' as the Pagã Sisters, with the master of ceremonies
Heitor Beltrão. They also sang as a duo on
Rádio Mayrink Veiga
Rádio Mayrink Veiga was a radio station in Rio de Janeiro, Brazil. It began broadcasting on January 21, 1926, and was closed in 1965 by the military dictatorship which ruled Brazil at that time. Rádio Mayrink Veiga was a key part of the Radio ...
,
recording thirteen albums with composers such as
Lamartine Babo,
Ary Barroso
Ary Evangelista de Resende Barroso (Portuguese pronunciation: ; 7 November 1903 – 9 February 1964) was a Brazilian composer, pianist, soccer commentator, and talent-show host on radio and TV. He was one of Brazil's most successful songwriters ...
,
Braguinha, and Assis Valente.
That same year, the sisters made their film debut in the movie ''
Alô Alô Carnaval,''
with
Francisco Alves,
Dircinha Batista and
Carmen Miranda
Maria do Carmo Miranda da Cunha (9 February 1909 – 5 August 1955), known professionally as Carmen Miranda (), was a Portuguese-born Brazilian singer, dancer, and actress. Nicknamed "The Brazilian Bombshell", she was known for her signature ...
.
The following year, they appeared in the movie ''
Cidade-Mulher,'' directed by
Humberto Mauro, singing the title song "Noel Rosa" with
Orlando Silva.
The sisters then went on the
Rio Carnival
The Carnival in Rio de Janeiro ( Portuguese: ''Carnaval do Rio de Janeiro'') is a festival held every year before Lent; it is considered the biggest celebration of Carnival in the world, with two million people per day on the streets. The first ...
circuit with the song "Não te dou a chupeta",
and toured for four months through Argentina, Chile and Peru. They made three more films together, ''O Bobo do Rei'' (1936), ''Tres anclados en ParÃs'' (1938), and ''Favela'' (1939), before splitting up due to Elvira's 1940 marriage to Theodoro Eduardo Duvivier Filho,
nullified in 1951.
Solo career
Elvira began a solo recording career with
Continental Records of São Paulo in 1944. She released a 78
'', accompanied by Conjunto Tocantins, interpreting the sambas "Arrastando o pé" by
Peterpan and and "Samburá" by and . In 1945, she recorded a four-song album, unusual for the time, with the songs "E o mundo se distrai" and "Meu amor és tu" by Gadé,
Almanir Grego and ; and the songs "Cabelo azul" and "Briga de peru" by and
Herivelto Martins. That same year, she released a second album with two sambas, "Na feira do cais dourado" by
Nelson Teixeira and
Nelson Trigueiro, and "Um ranchinho na lua" by
Babi de Oliveira.
As the 1950s approached, Pagã's career went in a different direction.
She continued recording and made other two films,
but her growing notoriety and scandal life seemed to follow her. In 1949, she became Rio's first Carnival Queen. In the early 1950s, after breaking her swimsuit and refashioning it into a
bikini
A bikini is a two-piece swimsuit primarily worn by women that features one piece on top that covers the breasts, and a second piece on the bottom: the front covering the pelvis but usually exposing the navel, and the back generally covering ...
, she became known as the first woman to wear a bikini on
Copacabana beach.
[Bikinis at the time were seen as appropriate attire only for the ]burlesque
A burlesque is a literary, dramatic or musical work intended to cause laughter by caricaturing the manner or spirit of serious works, or by ludicrous treatment of their subjects. theaters, at which Pagã performed in skimpy costumes and sometimes in the nude. In 1952, she was invited to appear at the
PiauÃ
Piauà ( ) is one of the states of Brazil, located in the country's Northeast Region, Brazil, Northeast Region. The state has 1.6% of the Brazilian population and produces 0.7% of the Brazilian GDP.
Piauà has the shortest coastline of any coas ...
centennial celebrations. However, the Catholic Church banned her appearance as immoral, causing the city to cancel her engagement.
Then in 1954, she shocked her
christmas card
A Christmas card is a greeting card sent as part of the traditional celebration of Christmas in order to convey between people a range of sentiments related to Christmastide and the holiday season. Christmas cards are usually exchanged during ...
recipients by sending them a nude photograph of herself,
after having
cosmetic surgery to enhance the aesthetic appearance of her breasts. It was one of the first known elective plastic surgeries.
In the late 1950s, after numerous arrests, stalkings, and attacks both physically and from the media, she decided to retire and write a few books, including "Revelações" and "Vida e Morte". She also began painting and held a showing of twenty of her oil paintings.
Pagã died a recluse on 8 May 2003, but the press did not learn of her passing until August.
Filmography
* ''
Alô Alô Carnaval'' (1936)
* ''
Cidade-Mulher'' (1936)
* ''
O Bobo do Rei'' (1936)
* ''
Tres anclados en ParÃs'' (1938)
* ''
Favela
Favela () is an umbrella name for several types of impoverished neighborhoods in Brazil. The term, which means slum or ghetto, was first used in the Slum of Providência in the center of Rio de Janeiro in the late 19th century, which was b ...
'' (1939)
* ''
Laranja-da-China'' (1940)
* ''
Vegas Nights'' (1948)
* ''
Carnaval no Fogo'' (1949)
* ''
Dominó Negro'' (1949)
* ''
Écharpe de Seda'' (1950)
* ''
Aviso aos Navegantes'' (1950)
* ''
Assim Era a Atlântida'' (1975)
Discography
As Pagã Sisters
source:
* ''Não foi assim/Carnaval é Rei'' (1935)
* ''A boêmia da lua/Não beba tanto assim'' (1936)
* ''O samba começou'' (1937)
* ''Meu amor não me Deixou'' (1938)
* ''Quem e essa morena'' (1939)
* ''Eu sei ...'' (1940)
* ''Abana Baiana/Vai dormir criança'' (1941)
* ''Coco Dendê'' (1942)
* ''Encontrei um amor'' (1943)
* ''Maria'' (1946)
* ''Cassetete não'' (1951)
Solo career
Source:
* ''Arrastando o pé/Samburá'' (1944) • Continental • 78
* ''Na feira do cais dourado/Um ranchinho na lua'' (1945) • Continental • 78
* ''E o mundo se distrai-Meu amor és tu/Cabelo azul-Briga de peru'' (1945) • Continental • 78
* ''Marcha do ré/Sangue e areia'' (1949) • Star • 78
* ''Vamos pescar/Sururu de capote'' (1950) • Star • 78
* ''Batuca daqui, batuca de lá'' (1950) • Star • 78
* ''A rainha da mata/Pau rolou'' (1951) • Carnaval • 78
* ''Saudade que vive em mim/Cassetete, não!'' (1951) • Star • 78
* ''Vela acesa/Viva los toros'' (1953) • Marajoara • 78
* ''Reticências/Sou feliz'' (1953) • Todamérica • 78
* ''Marreta o bombo/Condenada'' (1954) • Ritmos • 78
Publishing
Books
* ''Vida e Morte'' (195?)
* ''Revelações'' (195?)
* ''Eu, Elvira Paga'' (1965)
* ''Adao e Eva'' (1982)
* ''Eu e Cristo'' (1984)
* ''Eu e os mundos'' (1985)
Songs
Source:
* ''A rainha da mata'' (with
Antônio Valentim)
* ''Batuca daqui, batuca de lá'' (with Antônio Valentim)
* ''Cassetete, não!''
* ''Condenada''
* ''Marreta o bombo''
* ''Reticências''
* ''Saudade que vive em mim'' (with Antônio Valentim)
* ''Sou feliz'' (with M. Zamorano)
* ''Vamos pescar'' (with Antônio Valentim)
* ''Vela acesa'' (with Antônio Valentim and
Orlando Gazzaneo)
* ''Viva los toros'' (with Orlando Gazzaneo)
Notes
References
{{DEFAULTSORT:Paga, Elvira
1920 births
2003 deaths
People from São Paulo (state)
Brazilian vedettes
Brazilian actresses
Brazilian women songwriters
Brazilian women writers
20th-century Brazilian women singers
20th-century Brazilian singers