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Elvira Olivieri Cozzolino (6 September 1920 – 8 May 2003), better known by her stage name Elvira Pagã, was a Brazilian vedette and actress, singer, writer and painter. She was the first
Rio Carnival ) , image = File:Desfile Portela 2014 (906185).jpg , caption = A float at Rio Carnival, 2014 , celebrations = Parades, parties, open-air performances , longtype = cultural, religious , type = christian , signi ...
Queen, the first woman to wear a bikini in public, and one of the first women to have cosmetic surgery in Brazil. Talented and controversial, she broke the status quo and faced the reigning "
machismo Machismo (; ; ; ) is the sense of being " manly" and self-reliant, a concept associated with "a strong sense of masculine pride: an exaggerated masculinity". Machismo is a term originating in the early 1930s and 1940s best defined as hav ...
" with fearless audacity during the
Brazilian military dictatorship The military dictatorship in Brazil ( pt, ditadura militar) was established on 1 April 1964, after a coup d'état by the Brazilian Armed Forces, with support from the United States government, against President João Goulart. The Brazilian dict ...
and the revolutionary 1960s, where she lived with determination and courage. Pagã retired from public life, wrote and painted in her later years, dying a recluse.


Biography


Early life

Elvira Olivieri Cozzolino was born on 6 September 1920 in
Itararé Itararé is a municipality in the state of São Paulo (state), São Paulo in Brazil. The population is 50,642 (2020 est.) in an area of 1004 km². Its elevation is of . This place's name comes from the Tupi language, and means "stone that the ...
,
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
, Brazil. She moved as a child with her family to Rio de Janeiro and attended the convent school Immaculate Conception. As a student, she organized events with her sister
Rosina Pagã Rosina may refer to: * Rosina, Slovakia, a municipality in Slovakia * Rosina, Bulgaria, a village in Targovishte Municipality * Rosina, West Virginia * Rosina (given name), feminine given name *Rosina (surname) * Rosina (ship), list of ships with t ...
, and members of
Bando da Lua Bando da Lua was a Brazilian band that made recordings from 1933-1954, notable for being Carmen Miranda's band. It was formed by Aloísio de Oliveira Aloísio or Aloysio de Oliveira (December 30, 1914 – February 4, 1995), also known as Louis ...
, to establish connections with the artistic community in Rio. In 1935, Elvira debuted with her sister on the show ''Cine Ipanema'' as the Pagã Sisters, with the master of ceremonies Heitor Beltrão. They also sang as a duo on
Rádio Mayrink Veiga Rádio Mayrink Veiga was a radio station in Rio de Janeiro, Brazil. It began broadcasting on January 21, 1926, and was closed in 1965 by the military dictatorship which ruled Brazil at that time. Rádio Mayrink Veiga was a key part of the Radio ...
, recording thirteen albums with composers such as
Lamartine Babo Lamartine Babo (10 January 1904 — 16 June 1963) was one of the most important popular composers of Brazil. Babo composed several of satirical sambas, ''marchinhas'' and other songs; he is especially remembered for composing anthems for all the ...
,
Ary Barroso Ary de Resende Barroso (1903–1964), better known as Ary Barroso, was a Brazilian composer, pianist, soccer commentator, and talent-show host on radio and TV. He was one of Brazil's most successful songwriters in the first half of the 20th centur ...
, Braguinha, and Assis Valente. That same year, the sisters made their film debut in the movie ''
Alô Alô Carnaval Alô, Alô, Carnaval (Hello, Hello Carnival) is a 1936 Cinema of Brazil, Brazilian Musical film, musical comedy film directed and produced by Adhemar Gonzaga and Wallace Downey, and released by the Cinédia production company. ''Hello, Hello, ...
,'' with Francisco Alves,
Dircinha Batista Dirce Grandino de Oliveira (April 7, 1922 – June 18, 1999), known as Dircinha Batista, was a Brazilian actress and singer. Biography Daughter of the singer/composer/ventriloquist Batista Júnior and sister of Linda Batista, Dircinha Batista ...
and
Carmen Miranda Carmen Miranda, (; born Maria do Carmo Miranda da Cunha, 9 February 1909 – 5 August 1955) was a Portuguese-born Brazilian samba singer, dancer, Broadway actress and film star who was active from the late 1920s onwards. Nicknamed "The B ...
. The following year, they appeared in the movie '' Cidade-Mulher,'' directed by
Humberto Mauro Humberto Duarte Mauro (30 April 1897 – 5 November 1983) was a Brazilian film director. His best known work is '' Ganga Bruta''. He is often considered the greatest director of early Brazilian cinema. Career Mauro's second feature film ''Thes ...
, singing the title song "Noel Rosa" with
Orlando Silva Orlando Silva Infante (born 29 April 1929) is a Chilean basketball player. He competed in the men's tournament at the 1952 Summer Olympics and the 1956 Summer Olympics The 1956 Summer Olympics, officially known as the Games of the XVI Oly ...
. The sisters then went on the
Rio Carnival ) , image = File:Desfile Portela 2014 (906185).jpg , caption = A float at Rio Carnival, 2014 , celebrations = Parades, parties, open-air performances , longtype = cultural, religious , type = christian , signi ...
circuit with the song "Não te dou a chupeta", and toured for four months through Argentina, Chile and Peru. They made three more films together, ''O Bobo do Rei'' (1936), ''Tres anclados en París'' (1938) and ''Favela'' (1939), before splitting up due to Elvira's 1940 marriage to Theodoro Eduardo Duvivier Filho, nullified in 1951.


Solo career

Elvira began a solo recording career with
Continental Records Continental Records was a record company founded by Donald H. Gabor in 1942 producing and releasing jazz, blues and classical music. Its catalogue included issues by Cozy Cole, Edmond Hall, Sabby Lewis, Slam Stewart, Mary Lou Williams, Rubber ...
of São Paulo, in 1944. She released a 78'', accompanied by Conjunto Tocantins, interpreting the sambas "Arrastando o pé" by Peterpan and and "Samburá" by and . In 1945, she recorded a four-song album, unusual for the time, with the songs "E o mundo se distrai" and "Meu amor és tu" by Gadé, Almanir Grego and ; and the songs "Cabelo azul" and "Briga de peru" by and
Herivelto Martins Herivelto de Oliveira Martins (also Herivelto Martins) (Engenheiro Paulo de Frontin, Brazil, January 30, 1912 – Rio de Janeiro, September 17, 1992) was a Brazilian composer, singer, and music player. Martins was the author of many classic Br ...
. That same year, she released a second album with two sambas, "Na feira do cais dourado" by
Nelson Teixeira Nelson may refer to: Arts and entertainment * ''Nelson'' (1918 film), a historical film directed by Maurice Elvey * ''Nelson'' (1926 film), a historical film directed by Walter Summers * ''Nelson'' (opera), an opera by Lennox Berkeley to a lib ...
and
Nelson Trigueiro Nelson may refer to: Arts and entertainment * ''Nelson'' (1918 film), a historical film directed by Maurice Elvey * ''Nelson'' (1926 film), a historical film directed by Walter Summers * ''Nelson'' (opera), an opera by Lennox Berkeley to a lib ...
, and "Um ranchinho na lua" by
Babi de Oliveira Babi or BABI may refer to: * ''Babi Yar'' (book), a 1966 book by Anatoly Kuznetsov * Babi (mythology), a baboon god in Egyptian mythology * Babi (Pashtun tribe) or Babai, a Pashtun tribe of Pakistan and Afghanistan * Babi Yar (poem), poems abou ...
. As the 1950s approached, Pagã's career went in a different direction. She continued recording and made other two films, but her growing notoriety and scandal life seemed to follow her. In 1949, she became Rio's first Carnival Queen, and in the early 1950s, after breaking her swimsuit and refashioning it into a
bikini A bikini is a two-piece swimsuit primarily worn by women that features two triangles of fabric on top that cover the breasts, and two triangles of fabric on the bottom: the front covering the pelvis but exposing the navel, and the back coveri ...
, she became known as the first woman to wear a binki on Copacabana beach.Bikinis at the time were seen as appropriate attire only for the
burlesque A burlesque is a literary, dramatic or musical work intended to cause laughter by caricaturing the manner or spirit of serious works, or by ludicrous treatment of their subjects.
theaters, at which Pagã performed in skimpy costumes and sometimes in the nude.
In 1952, she was invited to appear at the
Piauí Piaui (, ) is one of the states of Brazil, located in the country's Northeast Region. The state has 1.6% of the Brazilian population and produces 0.7% of the Brazilian GDP. Piaui has the shortest coastline of any coastal Brazilian state at 66&n ...
centennial celebrations, but the Catholic Church banned her appearance as immoral, causing the city to cancel her engagement. Then in 1954, she shocked her
christmas card A Christmas card is a greeting card sent as part of the traditional celebration of Christmas in order to convey between people a range of sentiments related to Christmastide and the holiday season. Christmas cards are usually exchanged during t ...
recipients by sending them a nude photograph of herself, after having
cosmetic surgery Plastic surgery is a surgical specialty involving the restoration, reconstruction or alteration of the human body. It can be divided into two main categories: reconstructive surgery and cosmetic surgery. Reconstructive surgery includes craniofa ...
to enhance the aesthetic appearance of her breasts. It was one of the first known elective plastic surgeries. In the late 1950s, after numerous arrests, stalkings, attacks both physical and from the media, she decided to retire and write a few books, including "Revelações" and "Vida e Morte". She also began painting, and held a showing of twenty of her oil paintings. Pagã died a recluse on 8 May 2003, but the press did not learn of her passing until August of that year.


Filmography

* ''
Alô Alô Carnaval Alô, Alô, Carnaval (Hello, Hello Carnival) is a 1936 Cinema of Brazil, Brazilian Musical film, musical comedy film directed and produced by Adhemar Gonzaga and Wallace Downey, and released by the Cinédia production company. ''Hello, Hello, ...
'' (1936) * '' Cidade-Mulher'' (1936) * '' O Bobo do Rei'' (1936) * '' Tres anclados en París'' (1938) * ''
Favela Favela () is an umbrella name for several types of working-class neighborhoods in Brazil. The term was first used in the Providência neighborhood in the center of Rio de Janeiro in the late 19th century, which was built by soldiers who had ...
'' (1939) * '' Laranja-da-China'' (1940) * '' Vegas Nights'' (1948) * '' Carnaval no Fogo'' (1949) * '' Dominó Negro'' (1949) * '' Écharpe de Seda'' (1950) * '' Aviso aos Navegantes'' (1950) * '' Assim Era a Atlântida'' (1975)


Discography


As Pagã Sisters

source: * ''Não foi assim/Carnaval é Rei'' (1935) * ''A boêmia da lua/Não beba tanto assim'' (1936) * ''O samba começou'' (1937) * ''Meu amor não me Deixou'' (1938) * ''Quem e essa morena'' (1939) * ''Eu sei ...'' (1940) * ''Abana Baiana/Vai dormir criança'' (1941) * ''Coco Dendê'' (1942) * ''Encontrei um amor'' (1943) * ''Maria'' (1946) * ''Cassetete não'' (1951)


Solo career

* ''Arrastando o pé/Samburá'' (1944) • Continental • 78 * ''Na feira do cais dourado/Um ranchinho na lua'' (1945) • Continental • 78 * ''E o mundo se distrai-Meu amor és tu/Cabelo azul-Briga de peru'' (1945) • Continental • 78 * ''Marcha do ré/Sangue e areia'' (1949) • Star • 78 * ''Vamos pescar/Sururu de capote'' (1950) • Star • 78 * ''Batuca daqui, batuca de lá'' (1950) • Star • 78 * ''A rainha da mata/Pau rolou'' (1951) • Carnaval • 78 * ''Saudade que vive em mim/Cassetete, não!'' (1951) • Star • 78 * ''Vela acesa/Viva los toros'' (1953) • Marajoara • 78 * ''Reticências/Sou feliz'' (1953) • Todamérica • 78 * ''Marreta o bombo/Condenada'' (1954) • Ritmos • 78


Publishing


Books

* ''Vida e Morte'' (195?) * ''Revelações'' (195?) * ''Eu, Elvira Paga'' (1965) * ''Adao e Eva'' (1982) * ''Eu e Cristo'' (1984) * ''Eu e os mundos'' (1985)


Songs

* ''A rainha da mata'' (with Antônio Valentim) * ''Batuca daqui, batuca de lá'' (with Antônio Valentim) * ''Cassetete, não!'' * ''Condenada'' * ''Marreta o bombo'' * ''Reticências'' * ''Saudade que vive em mim'' (with Antônio Valentim) * ''Sou feliz'' (with M. Zamorano) * ''Vamos pescar'' (with Antônio Valentim) * ''Vela acesa'' (with Antônio Valentim and Orlando Gazzaneo) * ''Viva los toros'' (with Orlando Gazzaneo)


Notes


References

{{DEFAULTSORT:Paga, Elvira 1920 births 2003 deaths People from São Paulo (state) Brazilian vedettes Brazilian actresses Brazilian songwriters Brazilian women writers 20th-century Brazilian women singers 20th-century Brazilian singers