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Elrow (stylized elrow) is a Spanish company that organizes electronic dance music events internationally and specializes in
Techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempo often varying between 120 and 150 beats per minute (bpm). The central rhythm is typically in common time (4/4) and often ch ...
and
House music House is a music genre characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 120 beats per minute. It was created by Disc jockey, DJs and music producers from Chicago metropolitan area, Chicago' ...
. Its headquarters are in Viladecans, south of
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
. According to the company itself, they have held more than 150 events, in 67 cities in 26 different countries, with a total of 2.3 million attendees and 800 DJs (2016). elrow is a family business, since there have been six generations of the Satorres-Durán-Arnau family that have dedicated themselves to leisure, since the ''Café Josepet'' in Fraga opened in 1870. elrow parties have managed to differentiate themselves from other similar events by including numerous artistic and festive elements ( confetti, costumes, inflatables, makeup, decoration, props, performances...) with an immersive effect, which has earned their parties ratings like "hedonistic", "colorful", "crazy", and "extravagant". Sometimes they even include recreational items like
Springboard A springboard or diving board is used for diving and is a board that is itself a spring, i.e. a linear flex-spring, of the cantilever type. Springboards are commonly fixed by a hinge at one end (so they can be flipped up when not in use), and ...
s, slides, or ball pools. More than 100 actors participate in a single event, including acrobats,
Clown A clown is a person who performs comedy and arts in a state of open-mindedness using physical comedy, typically while wearing distinct makeup or costuming and reversing folkway-norms. History The most ancient clowns have been found in ...
s, jugglers,
stilt walkers Stilts are poles, posts or pillars that allow a person or structure to stand at a height above the ground. In flood plains, and on beaches or unstable ground, buildings are often constructed on stilts to protect them from damage by water, wav ...
... In addition, each event is marked by a theme (for example, the April Fair of Seville, the Mexican
Día de Muertos The Day of the Dead ( es, Día de Muertos or ''Día de los Muertos'') is a holiday traditionally celebrated on November 1 and 2, though other days, such as October 31 or November 6, may be included depending on the locality. It is widely obser ...
or the American Old West), so all the decoration and costumes are focused on it, and attendees are encouraged to dress according to the theme. In 2010 they changed their name to the current one and adopted a new business model, that of "traveling parties", whereby their events stopped having a single physical location, to start organizing parties all over the world:
Asunción Asunción (, , , Guarani: Paraguay) is the capital and the largest city of Paraguay. The city stands on the eastern bank of the Paraguay River, almost at the confluence of this river with the Pilcomayo River. The Paraguay River and the Bay of ...
,
Brighton Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze A ...
,
Cairo Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the capital of Egypt and its largest city, home to 10 million people. It is also part of the largest urban agglomeration in Africa, the Arab world and the Middle East: The Greater Cairo metro ...
,
Cape Town Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
,
Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
,
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
,
Frankfurt am Main Frankfurt, officially Frankfurt am Main (; Hessian: , "Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on its na ...
, London, CDMX, Miami, Montreal, Moscow,
Phuket Phuket (; th, ภูเก็ต, , ms, Bukit or ''Tongkah''; Hokkien:普吉; ) is one of the southern provinces (''changwat'') of Thailand. It consists of the island of Phuket, the country's largest island, and another 32 smaller islands of ...
,
Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...
,
Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the n ...
, Tokyo,
Venice Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 small islands that are separated by canals and linked by over 400  ...
... and some fifty more. The current president of the company is Vicenç Martí, the CEO is Juan Arnau Jr. and the creative and marketing director, Cruz Arnau, both co-founders of elrow and children of Juan Arnau Sr. Since the association with Superstruct Entertainment in 2017, in the board of directors include James Barton (CEO of Superstruct E.) and Roderik A. Schlösser (CEO of
Providence Equity Providence Equity Partners L.L.C. is a specialist private equity firm, private equity investment firm focused on media, communications, education, technology investments across North America and Europe. The firm specializes in growth-oriented pri ...
London). elrow's official
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
is a yellow chicken in lilac clothes named ''Rowgelia''.


History


Origins (1870–2001)

In 1870, José Josepet Satorres, a farmer from Fraga,
Aragon Aragon ( , ; Spanish and an, Aragón ; ca, Aragó ) is an autonomous community in Spain, coextensive with the medieval Kingdom of Aragon. In northeastern Spain, the Aragonese autonomous community comprises three provinces (from north to sou ...
, opened the ''Café Josepet'' in this town (Barrón Promenade, nº 2, located on the left bank of the
river Cinca A river is a natural flowing watercourse, usually freshwater, flowing towards an ocean, sea, lake or another river. In some cases, a river flows into the ground and becomes dry at the end of its course without reaching another body of wate ...
), which would later become a social club. Due to his gambling problem, he had to close the café, which in 1900, once he died, his family (headed by his granddaughter's husband, Antonio Durán) would reopen under the new name of ''Bar Victoria'', to which he would add a ''Theater Victoria'' (later, ''Victoria Cinema''). At that time, the Victoria social club would become the main leisure center in the Lower Cinca region. In 1952–53, due to a marriage between the Durán and the Arnau family, the family business expanded, and in addition to the ''Victoria Cinema'', they also began to manage the nearby ''Florida Cinema-Theater''. During the 60s the first nightclubs appeared in Spain, in which the orchestras were replaced by DJs, and in 1973 the ''Florida Discotheque Fraga'' was opened, better known by its definitive name
Florida 135 The Florida 135 club is an electronic music nightclub in Fraga, Aragon, Spain. It is considered the oldest active nightclub in the country. It is also a family business, since its foundation in 1942 by Juan Arnau Ibarz, it has remained in the A ...
, whose setting was inspired by
the Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
, and where the new trends of electronic music were heard:
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
,
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
,
goa trance Goa trance is an electronic dance music style that originated in the early 1990s in the Indian state of Goa. Goa trance often has drone-like basslines, similar to the techno minimalism of 21st century psychedelic trance (psytrance). Psychedelic ...
,
house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air condi ...
and
acid In computer science, ACID ( atomicity, consistency, isolation, durability) is a set of properties of database transactions intended to guarantee data validity despite errors, power failures, and other mishaps. In the context of databases, a sequ ...
, the Catalan màkina and the Valencian bakalao, among others. In 1993, the family organized an event on a farm in the
Monegros Desert The Monegros Desert or Desierto de los Monegros is a semidesert in Aragón, northeastern Spain, spanning the provinces of Zaragoza and Huesca. It is a semi arid zone prone to frequent droughts. It is noted for its annual electronic music festiv ...
called Monegros Party, which was attended by 200 friends. This event has continued to be forged until today, the famous Monegros Desert Festival.


Relocation to Barcelona (2001–)

In 2001, Fraga's company moved to
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
, and they started some sessions called ''Row'' began in a Nick Havanna club ( Roussillon street, Barcelona). But since this club is not owned by the family, in 2008 the Arnaus acquired their own larger plot on the outskirts of the city, in Viladecans (near
El Prat airport EL, El or el may refer to: Religion * El (deity), a Semitic word for "God" People * EL (rapper) (born 1983), stage name of Elorm Adablah, a Ghanaian rapper and sound engineer * El DeBarge, music artist * El Franco Lee (1949–2016), American po ...
) and reopened it under the name Row 14.


2010, foundation of elrow

Since the company, as agreed with the Viladecans City Council, can only hold 12 annual parties on this plot, in 2010 the company announced a new business model based on "traveling" parties. In other words, organizing events around the world, either in the context of a music festival, obtaining residencies in other venues, such as
Amnesia Ibiza Amnesia is one of several internationally renowned clubs in Ibiza. It opened in 1976; the venue was awarded Best Global Club in 2007, 2008, 2009 and 2011 at the IDMA Awards in Miami. The club is located close to the village of San Rafael on the ...
, or independently. In addition, it was decided to add the article ''el'' ("the") to the name to make it sound more "Spanishized" and thus, make it more recognizable.


Association with Superstruct Entertainment (2017)

In February 2017, elrow established a partnership and investment agreement with entertainment platform Superstruct Entertainment, backed by investment company
Providence Equity Partners Providence Equity Partners L.L.C. is a specialist private equity firm, private equity investment firm focused on media, communications, education, technology investments across North America and Europe. The firm specializes in growth-oriented pri ...
, one of the largest in the world. Superstruct Entertainment is chaired by James Barton, founder of the Creamfields festival (UK), and is the same one that in 2018 acquired 60–80% of the Sònar festival (also in Barcelona), the Sziget Festival in
Budapest Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...
and 85 other events in many countries.


Shooting in Playa del Carmen (2017)

In January 2017, a shooting took place at the Blue Parrot nightclub in Playa del Carmen, near Cancún (Mexico), at the event that elrow organized for The BPM festival. Linked to a dispute between Mexican drug traffickers, this shooting resulted in 5 deaths, 15 injuries and a "stampede effect" among those attending the party. None of the 30 employees hired by elrow were injured, but the head of security for the event did die when he tried to intervene. 3 suspects were arrested, and the festival management decided to cancel the rest of the events. See also: ''Ataques en Playa del Carmen y Cancún de 2017''.


elrow Friends and Family (2017)

In April 2017, elrow announced that in July of that same year the ''Friends & Family'' music festival would take place in Salou, a town on the Catalan Golden Coast, with an intention of 25,000 attendees. However, shortly thereafter, elrow released an official statement announcing that it would be canceled due to "political disputes in the region", since the event was coordinated with the Salou City Council, but apparently the neighboring town of Vila-seca was not informed. This added to the refusal of the Tarragona Port Authority to locate the festival in its area and the general feeling of rejection among the residents of the town to another macro-festival, in memory of the old tragic ''Saloufest'' (2001–2016). Finally, an event was held on the same day at the elrow site in Viladecans.


''Alex'' and ''Amy'' cases

On 16 July 2017, Alex Masterson, a 19-year-old Briton, died at Bellvitge Hospital due to cardiac arrest after several days of partying in Salou and finally went to elrow de Viladecans on Sunday, where he took
MDMA 3,4-Methylenedioxymethamphetamine (MDMA), commonly seen in Tablet (pharmacy), tablet form (ecstasy) and crystal form (molly or mandy), is a potent empathogen–entactogen with stimulant properties primarily used for Recreational dru ...
. His friends criticized "that the water was very expensive, 4€ for a 100 ml bottle. You had to wait about 15 minutes to drink, from the amount of people there were". Elrow's management replied that "during a surveillance round we found the boy very agitated. He was notified to an ambulance, where he was stabilized and transferred to the hospital (...) He died four or five hours later at the Bellvitge Hospital due to cardiac arrest. The party had ended hours ago (...) even the Mossos d'Esquadra congratulated us on the excellent organization". Despite this, the municipal authority confirmed that elrow scrupulously complies with all regulations and security requirements and that "it is not a particularly conflictive place". On 21 August of that same year, the young British Amy Vigus passed away in Colchester Hospital (England), a day after attending the Elrow Town festival in London. Apparently she took fake MDMA.


Topics

According to the 2020 press material, the themes that elrow handles for its events are the following: * ''El Bowsque Encantado'' ('The Enchanted Forest'), inspired by traditional European
Fairy tale A fairy tale (alternative names include fairytale, fairy story, magic tale, or wonder tale) is a short story that belongs to the folklore genre. Such stories typically feature magic (paranormal), magic, incantation, enchantments, and mythical ...
s * ''Brownx'', inspired by the hip hop subculture of The Bronx, New York * ''Far Rowest'', inspired by Westerns and the Old West * ''Las Filipinas'' ('The Philippines'), inspired by
hipster subculture The 21st-century hipster is a subculture (sometimes called hipsterism). Fashion is one of the major markers of hipster identity. Members of the subculture typically do not self-identify as hipsters, and the word ''hipster'' is often used as a pe ...
and
vintage fashion Vintage (design), Vintage clothing is a generic term for Clothing, garments originating from a previous era, as recent as the 1990s. The term can also be applied in reference to second hand retail outlets, e.g. i''n vintage clothing store''. W ...
* ''From lost to the River'' (literal translation of a Spanish popular saying), inspired by "Rowgelia's farm" and the country world, including
country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...
aesthetics * ''Horroween'',
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
special, with horror aesthetics * ''Nowmads Nuevo Mundo'', amalgamating different aesthetics of the world from different times * ''El Príncipe de Zamunda'' ('Prince of Zamunda'), mixing New York and African aesthetics, inspired by the film '' Coming to America'' (1988) * ''Psychowdelic Trip'', inspired by the
hippie subculture A hippie, also spelled hippy, especially in British English, is someone associated with the counterculture of the 1960s, originally a youth movement that began in the United States during the mid-1960s and spread to different countries around ...
* ''El Rowcío'', inspired by the Seville April Fair and
Spanish culture The culture of ''Spain'' is based on a variety of historical influences, primarily based on the culture of ancient Rome, Spain being a prominent part of the Greco-Roman world for centuries, the very name of Spain comes from the name that the Rom ...
; the name refers to the El Rocío pilgrimage * ''Rowllywood'', inspired by
oriental art The history of Asian art includes a vast range of arts from various cultures, regions, and religions across the continent of Asia. The major regions of Asia include Central, East, South, Southeast, and West Asia. Central Asian art primarily co ...
, especially
Indian culture Indian culture is the heritage of social norms, ethical values, traditional customs, belief systems, political systems, artifacts and technologies that originated in or are associated with the ethno-linguistically diverse India. The term al ...
* ''Rowlympic Games'', inspired by the
ancient Olympic Games The ancient Olympic Games (Ὀλυμπιακοὶ ἀγῶνες; la, Olympia, neuter plural: "the Olympics") were a series of athletic competitions among representatives of city-states and were one of the Panhellenic Games of Ancient Greece. ...
and
Ancient Rome In modern historiography, ancient Rome refers to Roman civilisation from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 B ...
* ''ElRow Music'', inspired by the 80s aesthetics and the
pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...
of the last century * ''Sambowdromo Do Brasil'', inspired by the carnival of Rio and the
Brazilian culture The culture of Brazil is primarily Western, being derived from Portuguese culture, as well as the cultural and ethnic mixing that occurred between the Indigenous peoples, Portuguese colonizers and Africans. In the late 19th and early 20th centu ...
* ''Rowmuda Triangle'', inspired by the marine world and
pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
aesthetics; the name comes from the "
Bermuda Triangle The Bermuda Triangle, also known as the Devil's Triangle, is an urban legend focused on a loosely defined region in the western part of the North Atlantic Ocean where a number of aircraft and ships are said to have disappeared under mysterio ...
"


Resident DJs

Current elrow residents are: * Alex Pott (
Sitges Sitges (, , ) is a town about 35 kilometres southwest of Barcelona, in Spain, renowned worldwide for its Film Festival, Carnival, and LGBT Culture. Located between the Garraf Massif and the Mediterranean Sea, it is known for its beaches, nightspot ...
), varies between house and techno, with a dynamic
funk Funk is a music genre that originated in African American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African Americans in the m ...
style and a touch of
acid In computer science, ACID ( atomicity, consistency, isolation, durability) is a set of properties of database transactions intended to guarantee data validity despite errors, power failures, and other mishaps. In the context of databases, a sequ ...
. * Andrés Campo ( Huesca, 1984), also a resident of Florida 135, his style is purely techno, sometimes minimal and sometimes tech house. * Bastian Bux (Barcelona), his style is eclectic, melodic and somewhat acid, with a musical range that vacillates between
deep house Deep house is a subgenre of house music that originated in the 1980s, initially fusing elements of Chicago house with the lush chords of 1980s jazz-funk and touches of soul music. Its origins are attributed to the early recordings of Larry Heard ( ...
and progressive techno. * Baum (Barcelona), although varied in style, his sessions are popular for being "made to not stop dancing." His music is identified as pure house. * De La Swing (
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
), he started in 2003 as an
audio engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...
and learned dee-jay influenced by techno,
drum & bass Drum and bass (also written as drum & bass or drum'n'bass and commonly abbreviated as D&B, DnB, or D'n'B) is a genre of electronic dance music characterized by fast breakbeats (typically 165–185 beats per minute) with heavy bass and sub-ba ...
and dubstep. * Eddy M (
Messina Messina (, also , ) is a harbour city and the capital of the Italian Metropolitan City of Messina. It is the third largest city on the island of Sicily, and the 13th largest city in Italy, with a population of more than 219,000 inhabitants in ...
, Sicily), whose music can be identified as tech house. * George Privatti (
Martorell Martorell () is a municipality that forms part of the Baix Llobregat Comarques of Catalonia, comarca, in Catalonia, Spain, primarily known for its medieval Pont del Diable, Devil's bridge. It lies at the confluence of the Llobregat and Anoia Rive ...
, 1987), with tendencies towards
hard Hard may refer to: * Hardness, resistance of physical materials to deformation or fracture * Hard water, water with high mineral content Arts and entertainment * ''Hard'' (TV series), a French TV series * Hard (band), a Hungarian hard rock super ...
- groove and tribal house. * Ion Pananides (
Ibiza Ibiza (natively and officially in ca, Eivissa, ) is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is from the city of Valencia. It is the third largest of the Balearic Islands, in Spain. Its l ...
), he studied audio engineering and soon immersed himself in the world of DJing. His style is eclectic, from the most melodic to the most hypnotic. * Julius (Barcelona), signed in 2017 by elrow for its sounds that vary between house and techno with funk style. * Marc Maya (Barcelona), whose stage name in the 90s was Marc Huardi. He was one of the DJs who started Row 14, elrow's predecessor. His style has been described as "dynamic" and "versatile". * Mario Biani (Barcelona), who has played at Florida 135 and Row 14. His style ranges from
minimal techno Minimal techno is a subgenre of techno music. It is characterized by a stripped-down aesthetic that exploits the use of repetition and understated development. Minimal techno is thought to have been originally developed in the early 1990s by Detro ...
to hardcore or tribal house. * Tini Gessler (
Friedrichshafen Friedrichshafen ( or ; Low Alemannic: ''Hafe'' or ''Fridrichshafe'') is a city on the northern shoreline of Lake Constance (the ''Bodensee'') in Southern Germany, near the borders of both Switzerland and Austria. It is the district capital (''Kre ...
, Germany, 1990), that moves between house and techno, and tech house with a
deep underground is a Japanese concept for the public use of deep underground, enabled by a 2001 law. It was first thought of in the late 1980s as Japan faced ever-increasing land values in the economic bubble, to allow the use of heretofore-unused deep undergrou ...
style. He has played in the iconic Rioma in Mexico City and in
Space Space is the boundless three-dimensional extent in which objects and events have relative position and direction. In classical physics, physical space is often conceived in three linear dimensions, although modern physicists usually consider ...
and Pachá in Ibiza. * Toni Varga (
La Coruña LA most frequently refers to Los Angeles, the second largest city in the United States. La, LA, or L.A. may also refer to: Arts and entertainment Music * La (musical note), or A, the sixth note * "L.A.", a song by Elliott Smith on ''Figur ...
, 1985), who is also a resident of ElRow Sundays and Florida 135. He has an "elegant" tech house style of music. * Viviana Casanova (
Santiago de Chile Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whose ...
), mix
deep Deep or The Deep may refer to: Places United States * Deep Creek (Appomattox River tributary), Virginia * Deep Creek (Great Salt Lake), Idaho and Utah * Deep Creek (Mahantango Creek tributary), Pennsylvania * Deep Creek (Mojave River tributary), C ...
, tech house and techno, with hip hop influences on the beats.


Sponsors

The current sponsoring brands of elrow events are
Desperados Desperado may refer to: * Outlaw, particularly in the American Old West Books * ''Desperadoes'' (comics), a comic book series * ''Desperadoes'' (novel), a 1979 novel by Ron Hansen * Desperado Publishing, an American independent comic book publ ...
(
Heineken International Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...
),
Absolut Vodka Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brand ...
( Pernod Ricard S.A.) and
Desigual Desigual (); Catalan: ); meaning "unequal, uneven") is a Spanish fashion label. The company was founded by Thomas Meyer in 1984, and is headquartered in Barcelona, Spain. It has a presence in 109 countries, with different distribution channels a ...
( Inditex S. A.).


Awards and nominations


Rankings


Headquarters

The elrow headquarters (informally called ''elrow House'' or ''elrowia'') is located on the C-31 highway, in the municipality of Viladecans, a few meters from Las Filipinas beach (or La Murtra beach) in the Llobregat River Delta nature reserve. * – km 186 In addition to the Viladecans headquarters, elrow also has workshops, logistics centers and / or warehouses in Barcelona, Ibiza City, New York City, Shanghai,
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
and
Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
.


Collabos with artists

*
Okuda San Miguel Okuda San Miguel, (born Óscar San Miguel Erice; Santander, 19 November 1980) is a Spanish painter and sculptor known for his distinctive style of colorful geometric patterns that portray animals, skulls, religious iconography and human figures. ...
(2019), to create the ''Kaos Garden''. * Xavier Regàs (1985), for the remodeling of the Florida 135 club.


See also

* Boiler Room * Viladecans *
Florida 135 The Florida 135 club is an electronic music nightclub in Fraga, Aragon, Spain. It is considered the oldest active nightclub in the country. It is also a family business, since its foundation in 1942 by Juan Arnau Ibarz, it has remained in the A ...
, oldest nightclub in Spain, also owned by the Arnau family


References


External links

{{commons category
Official website

elrow on Facebook

elrow on Instagram

elrow on Twitter

elrow on YouTube

elrow Music on YouTube
Entertainment companies established in 1870 Electronic music festivals Electronic music festivals in Spain House music record labels Nightclubs in Spain Music festivals in Spain Spanish record labels Techno record labels 1870 establishments in Spain