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Eloísa Cartonera is an
Argentine Argentines (mistakenly translated Argentineans in the past; in Spanish (masculine) or (feminine)) are people identified with the country of Argentina. This connection may be residential, legal, historical or cultural. For most Argentines, s ...
cooperative publishing business of designers and writers, which publishes hand made books with extraordinary designs at a literary quality. It is the pioneer of the
Cartonera Cartonera is a social, political and artistic publishing movement that began in Argentina in 2003 and has since spread to countries throughout Latin America and, more recently, to Europe and Africa. The founders, Washington Cucurto, Javier Baril ...
movement.Prince Claus Fund (June 2012
''Report from the 2012 Prince Claus Awards Committee''
/ref>ANP Pers Support (September 6, 2012
''Prins Claus Prijzen 2012''
Volkskrant (September 6, 2012
''Prins Claus Prijs voor Argentijnse uitgeverij''


Background

The initiative for Eloísa Cartonera was taken in 2001 when the Argentine economy was in crisis and people went on the streets to earn money. Among them were the so-called
cartoneros A waste picker is a person who salvages reusable or recyclable materials thrown away by others to sell or for personal consumption. There are millions of waste pickers worldwide, predominantly in developing countries, but increasingly in post-in ...
, translated ''cardboard people'', who worked on the streets to collect paper and cardboard as a way of living. In these years the culture sector found itself in a deep crisis, because books and artifacts were sold in reduced quantities. Due to this situation writer
Washington Cucurto Santiago Vega (born in 1973 in Quilmes, Provincia de Buenos Aires), better known as Washington Cucurto, is an Argentinian writer of fiction, prose and poetry. He is the self-proclaimed creator of ''realismo atolondrado'' ('headlong realism'). Hi ...
and plastic artists Javier Barilaro and
Fernanda Laguna Fernanda is a Portuguese, Spanish and Italian feminine equivalent of Fernando, a male given name of Germanic origin, with an original meaning of "adventurous, bold journey". __TOC__ People *Fernanda Abreu (born 1961), Brazilian popular singer ...
started making art books made from waste cardboard. Out of solidarity with the employed, the objective of the making of art books was changed in 2003 to making literature accessible for anyone. Established as well as upcoming
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n writers have donated novels, stage plays and poems, with the result that ten years after its foundation more than 200 titles have been published. Examples are ''La casa de cartón'' (''The Cardboard House'') of Martín Adán, ''El pianista'' (''The pianist'') of
Ricardo Piglia Ricardo Piglia (November 24, 1941 in Adrogué, Argentina – January 6, 2017 in Buenos Aires) was an Argentine author, critic, and scholar best known for introducing hard-boiled fiction to the Argentine public. Biography Born in Adrogué, Piglia ...
, ''El todo que surca la Nada'' (''The Everything that Cuts the Nothing'') of
César Aira César Aira ( Argentine Spanish: ; born 23 February 1949 in Coronel Pringles, Buenos Aires Province) is an Argentinian writer and translator, and an exponent of contemporary Argentinian literature. Aira has published over a hundred short book ...
and the bilingual volume of verses of Haroldo de Campos. The texts are bound manually in cardboard covers that have been hand-painted as well. Eloísa Cartonera publishes these works at prices that are often lower than the average
paperback A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with adhesive, glue rather than stitch (textile arts), stitches or Staple (fastener), staples. In contrast, hardcover (hardback) book ...
, whilst the ''cartoneros'' are offered a better price for the cardboard. Eloísa Cartonera has been the example for more than sixty ''cardboard publishers'' in Latin America and one in
Mozambique Mozambique (), officially the Republic of Mozambique ( pt, Moçambique or , ; ny, Mozambiki; sw, Msumbiji; ts, Muzambhiki), is a country located in southeastern Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi ...
.


Recognition

In 2012 Eloísa Cartonera was rewarded with the Principal Award of the Dutch
Prince Claus Awards The Prince Claus Fund was established in 1996, named in honor of Prince Claus of the Netherlands. It receives an annual subsidy from the Dutch Ministry of Foreign Affairs. The Fund has presented the international Prince Claus Awards annually si ...
''for generation beauty, intellectual incentives and income for many in a context of financial crisis and poverty''.


References


Further reading

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External links

* {{DEFAULTSORT:Eloisa Cartonera Culture of Argentina Mass media in Argentina Publishing companies of Argentina Mass media in Buenos Aires Cooperatives in Argentina Argentine companies established in 2001