Elmex is a brand of

toothpaste Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, a ...

that has been sold since 1962. It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in

Therwil Therwil ( Swiss German: ''Därwyl'') is a municipality in the district of Arlesheim in the canton of Basel-Country in Switzerland. Geography Therwil has an area, , of . Of this area, or 46.1% is used for agricultural purposes, while or 24. ...

. GABA was acquired by the

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

company of the United States in 2004 for US$841 million. Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF)

olaflur Olaflur (INN, or amine fluoride 297) is a fluoride-containing substance that is an ingredient of toothpastes and solutions for the prevention of dental caries. It has been in use since 1966. Especially in combination with dectaflur, it is also us ...

as an active ingredient for protection against

dental caries Tooth decay, also known as cavities or caries, is the breakdown of teeth due to acids produced by bacteria. The cavities may be a number of different colors from yellow to black. Symptoms may include pain and difficulty with eating. Complicatio ...

. Elmex is often sold together with Aronal which should be used in the morning. Aronal contains

vitamin A Vitamin A is a fat-soluble vitamin and an essential nutrient for humans. It is a group of organic compounds that includes retinol, retinal (also known as retinaldehyde), retinoic acid, and several provitamin A carotenoids (most notably bet ...

and

zinc Zinc is a chemical element with the symbol Zn and atomic number 30. Zinc is a slightly brittle metal at room temperature and has a shiny-greyish appearance when oxidation is removed. It is the first element in group 12 (IIB) of the periodi ...

to protect the gums against inflammation. The brand had a 25% market share in the German market as of 2008 and is noted for having used the same packaging appearance since its 1962 introduction. Elmex was the sponsor of the Dutch basketball club "Elmex Leiden" from 1982 to 1985 (now

ZZ Leiden ZZ Leiden Basketball, also known as Zorg en Zekerheid Leiden, is a basketball club based in Leiden, Netherlands. The club plays in the BNXT League, the domestic first tier league. Their home games are played at Vijf Meihal, which has 2,000 seats. ...

References

External links

*
Brand homepage

Dr. Martin Schwarz

Dr. Reza Ahmad
Brands of toothpaste Colgate-Palmolive brands Products introduced in 1962 {{Dentistry-stub

See also

References

External links