Eliana Maria Piva de Albuquerque Tranchesi (November 24, 1955 - February 24, 2012) was a Brazilian entrepreneur and owner of

Daslu Daslu is an upmarket multi-brand boutique-department store in São Paulo, Brazil. The boutique is known as the "fashion designers mecca" of Brazil as it houses more than 60 labels plus 30 store-in-stores and is the place where Brazilian socialite ...

, a fashion house, located in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

that specializes in international brands. She brought to

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

ian stores the brands of

Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmet ...

, Giorgio Armani,

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather ...

, Christian Dior, Prada, Chanel,

Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...

Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...

Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragran ...

Fendi Fendi () is an Italian high-end luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. ...

Chloe Chloe (; ), also spelled Chloë, Chlöe, or Chloé, is a feminine name meaning "blooming" or "fertility" in Greek. The name ultimately derives, through Greek, from the Proto-Indo-European root ', which relates to the colors yellow and green. T ...

Cacharel Jean Cacharel SA () is a French company of ready-to-wear clothing, perfume and accessories, founded in 1958 by Jean Bousquet. Cacharel designs are characterized by their youthful style, femininity, lightness, refinement, and use of bright colours ...

, Yves Saint Laurent,

Goyard Maison Goyard, or simply Goyard, is a French trunk and leather goods maker established in 1792 as Maison Martin in Paris; the company also operated as Maison Morel, before becoming Maison Goyard in 1853. The brand is known for a certain amount o ...

Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched his eponymous luxury brand in 2005, having previously served as the creative director at Gucci and Yves Saint Laurent. Ford wrote and direct ...

and

Tod's Tod's S.p.A., also known as Tod's Group, is an Italian company which produces luxury shoes and other leather goods. The company is majority controlled by the founding family Della Valle Family and is listed on the Italy's Milan Stock Exchange be ...

Biography

Daughter of Lucia Piva, co-founder of Daslu, Eliana was married to doctor Bernardino Tranchesi with whom she had three children: Bernardino, Luciana and Marcella Tranchesi. After her mother's death in 2005, Eliana began running the store, eventually leaving the Vila Nova Conceição location and moving to a larger space on the exterior, renamed Villa Daslu.

Prison

On July 13, 2005, the Brazilian Attorney General, the IRS and the Federal Police conducted "Operation Narcissus". Eliana was arrested along with her brother Antonio Carlos Piva de Albuquerque and several company officials and importers related to Daslu. However, she was released shortly after testifying. In April 2008, federal prosecutors asked for Tranchesi's conviction along with six co-conspirators involved in the alleged scheme of fraudulent imports. On March 26, 2009, the Justice Department gave her the maximum sentence of 94.5 years in prison. The other six defendants were also convicted and all were charged with conspiracy, forgery and attempted embezzlement and consummated - lawful to import or export goods without the proper tax payments. Federal police arrested her in compliance with the court decision the same day, but the defense filed a writ of habeas corpus, and Tranchesi was released within about thirty-six hours, pending further appeal.

Illness and death

In 2006, Eliana revealed that she had removed a lung tumor that had metastasized in her spine and was undergoing chemotherapy and radiotherapy sessions. She died at dawn on February 24, 2012, in Albert Einstein Hospital in São Paulo, of complications from

lung cancer Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissues of the lung. Lung carcinomas derive from transformed, malign ...

References

{{DEFAULTSORT:Tranchesi, Eliana 1955 births 2012 deaths 20th-century Brazilian businesswomen Businesspeople from São Paulo Deaths from lung cancer in Brazil 21st-century Brazilian businesswomen