eleveneleven was a record label founded in 2010 by Mike Hamlin,

Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...

and her production company,

A Very Good Production A Very Good Production is an American film and television production company founded by comedian, television host, actress Ellen DeGeneres and Warner Bros. Television's Telepictures in 2003. It is known for producing the long-running series ''The ...

, in association with longtime affiliate

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Di ...

DeGeneres announced it on her

talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...

, saying that the label would concentrate on lesser known artists and that she had been looking for videos of performances on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

. DeGeneres explained her choice of name, claiming that she often sees the number

11:11 11:11, 11-11, or 11/11 may refer to: * 11:11 (numerology) *''Eleven Eleven'', the literary journal of California College of the Arts *11.11, also known as Singles Day, a day for unmarried people, popular among Chinese youth *Double eleven (11.11) s ...

when looking at her clocks, that she found

Greyson Chance Greyson Michael Chance (born August 16, 1997) is an American singer-songwriter and musician. He rose to national attention in 2010 with his performance of Lady Gaga's "Paparazzi" at a grade school music festival which went viral on YouTube, gai ...

on the 11th, and that the singer's soccer jersey has the number 11. All of the artists on the label have been distributed via

Interscope Geffen A&M Interscope Geffen A&M Records (IGA), is an American umbrella label owned by Universal Music Group, consisting of record labels Interscope Records, Geffen Records, and A&M Records. History Interscope Geffen A&M Records was established in 1999, ...

Artists

*The first act to be signed to the label was

, who gained fame after his cover of

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

's "

Paparazzi Paparazzi (, ; ; singular: masculine paparazzo or feminine paparazza) are independent photographers who take pictures of high-profile people; such as actors, musicians, athletes, politicians, and other celebrities, typically while subjects ...

" performed at a school in

Edmond, Oklahoma Edmond is a city in Oklahoma County, Oklahoma, United States, and a part of the Oklahoma City metropolitan area in the central part of the state. The population was 94,428 according to the 2020 United States Census, making it the fifth largest cit ...

went

viral Viral means "relating to viruses" (small infectious agents). Viral may also refer to: Viral behavior, or virality Memetic behavior likened that of a virus, for example: * Viral marketing, the use of existing social networks to spread a marke ...

. *On September 16, 2010, DeGeneres announced her label's second signed artist, Tom Andrews, from the United Kingdom. * In the fall of 2010, the label signed

Jessica Simpson Jessica Ann Simpson (born July 10, 1980) is an American singer, actress, entrepreneur and philanthropist. After performing in church choirs as a child, Simpson signed with Columbia Records in 1997, aged seventeen. Her debut studio album, '' Swe ...

. She released her first album under the label called ''Happy Christmas'' in November 2010. *In March 2011, DeGeneres announced that she had signed

Savannah Robinson Savannah Noelle Robinson (born November 20, 1998) is an American R&B singer. Background She rose to prominence singing at local karaoke shows and vocal performances with her father Kevin Parker Robinson. Ryan Black heard Savannah in 2008 while ...

to her label and had her on the show to perform a duet with

Jennifer Hudson Jennifer Kate Hudson (born September 12, 1981), also known by her nickname J.Hud, is an American singer, actress, and talk show host. Throughout her career, she has received various accolades for her works in recorded music, film, televisio ...

. *In October 2011, DeGeneres announced that she had signed

Charlie Puth Charles Otto Puth Jr. (; born December 2, 1991) is an American singer and songwriter. His initial exposure came through the viral success of his song videos uploaded to YouTube. Puth initially signed with the record label eleveneleven after pe ...

and Emily Luther to her label after seeing their cover of

Adele Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a reco ...

's " Someone Like You". Puth & Luther performed the song on the show. On January 25, 2012, they came back to ''The Ellen DeGeneres Show'' and performed

Lady Antebellum Lady A (formerly known as Lady Antebellum) is an American country music group formed in Nashville, Tennessee, in 2006. The group is composed of Hillary Scott (lead and background vocals), Charles Kelley (lead and background vocals, guitar) ...

's " Need You Now" and an original written by Puth titled "Break Again" (co-written with Robert Gillies). Puth is no longer a part of the label. The eleveneleven section on her official website shortlisted the four most popular acts from the web and asked for a democratic voting from her community to help her make an informed choice on the next artist to be signed to the label.

References

External links

* {{DEFAULTSORT:eleveneleven American record labels Ellen DeGeneres Record labels established in 2010 Warner Bros.