Elevation was a record label set up as a joint venture between

Creation Records Creation Records Ltd. was a British independent record label founded in 1983 by Alan McGee, Dick Green, and Joe Foster. Its name came from the 1960s band The Creation, whom McGee greatly admired. The label ceased operations in 1999, although ...

and

WEA The Wea were a Miami-Illinois-speaking Native American tribe originally located in western Indiana. Historically, they were described as either being closely related to the Miami Tribe or a sub-tribe of Miami. Today, the descendants of the ...

in 1987. Frustrated with the limitations of independent distribution and financing,

Alan McGee Alan John McGee (born 29 September 1960) is a Scottish businessman and music industry executive. He has been a record label owner, musician, manager, and music blogger for ''The Guardian''. He co-founded the independent Creation Records label, r ...

set up the label to get wider distribution and sales for some of the bands on Creation, with a view to generating additional funds for investment in other Creation artists. The label released albums and several singles by

Primal Scream Primal Scream are a Scottish rock band originally formed in 1982 in Glasgow by Bobby Gillespie (vocals) and Jim Beattie. The band's current lineup consists of Gillespie, Andrew Innes (guitar), Simone Butler (bass), and Darrin Mooney (drums) ...

The Weather Prophets The Weather Prophets were a British indie band formed in London in 1986 after the break-up of The Loft. After two studio albums, the band split up, with singer Peter Astor going on to a solo career. History Following the breakup of The Loft, Pe ...

, and

Edwyn Collins Edwyn Stephen Collins (born 23 August 1959) is a Scottish musician, producer and record label owner from Edinburgh, Scotland. Collins was the lead singer for the 1980s post-punk band Orange Juice, which he co-founded. After the group split in ...

, although the deal with WEA collapsed due to disappointing sales. McGee described the label shortly after its collapse as his "biggest mistake", saying that WEA expected instant hits.Dee, Johnny (1988) "It's Different For Domeheads: Alan McGee recalls the most memorable Creation creations", ''Underground'', April 1988 - issue 13, p. 28

Releases

Albums

*ELV1: The Weather Prophets - ''Mayflower'' (April 1987) UK #67 *ELV2: Primal Scream - ''

Sonic Flower Groove ''Sonic Flower Groove'' is the debut studio album by Scottish rock band Primal Scream, released on 5 October 1987 by Elevation Records. Mayo Thompson of Red Krayola was the producer of the album, after work with Stephen Street did not please t ...

'' (October 1987) UK #62

Singles

*ACID1/1T/1TX: The Weather Prophets - "She Comes From the Rain" (March 1987) UK #62 *ACID2/2T: The Weather Prophets - "Why Does the Rain" (July 1987) *ACID3/3T: Primal Scream - "Gentle Tuesday" (June 1987) *ACID4/4T: Edwyn Collins = "Don't Shilly Shally" (May 1987) *ACID5/5T: Primal Scream - "Imperial" (September 1987) *ACID6/6T/6B: Edwyn Collins - "My Beloved Girl" (November 1987) Strong, Martin C. (2003) ''The Great Indie Discography'', Canongate,

References

British record labels Creation Records {{UK-record-label-stub