Element Electronics is a privately held American consumer electronics company in
South Carolina
)''Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no)
, anthem = " Carolina";" South Carolina On My Mind"
, Former = Province of South Carolina
, seat = Columbia
, LargestCity = Charleston
, LargestMetro = ...
.
History
Element TVs were first developed in China and sold in the US. Later they decided to open up in the United States. It is managed by element electronics in the United States. In 2012, Element opened its plant in
Winnsboro, South Carolina
Winnsboro is a town in Fairfield County, South Carolina, United States. The population was 3,550 at the 2010 census. The population was 3,215 at the 2020 census. A population decrease of approximately 9.5% for the same 10 year period. It is the c ...
. The company debuted its first Ultra HD and smart TVs in 2015, and it currently offers 25 different models in three series, with screen sizes ranging from and average selling prices from $100 to $1,000.
The plant is estimated to bring 500 jobs to the Winnsboro area over a period of five years.
Campaigns
Heisman Trophy
The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...
winner and
Fox Sports
Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world.
The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the Fo ...
analyst
Matt Leinart
Matthew Stephen Leinart (born May 11, 1983) is an American former professional football player who was a quarterback in the National Football League (NFL) for seven seasons. He played college football at USC, where he won the Heisman Trophy ...
starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on
Fox Sports
Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world.
The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the Fo ...
called “Right Moves with
Matt Leinart
Matthew Stephen Leinart (born May 11, 1983) is an American former professional football player who was a quarterback in the National Football League (NFL) for seven seasons. He played college football at USC, where he won the Heisman Trophy ...
”, featuring
Leinart breaking down the best college football plays of the week.
This was Element Electronics’ first national TV campaign.
Products
Element Electronics offers TVs with integrated
JBL
JBL is an American audio equipment manufacturer headquartered in Los Angeles, California, United States. JBL serves the customer home and professional market. The professional market includes studios, installed/tour/portable sound, cars, music ...
sound bars as well as
Roku
Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services.
The first Roku model, developed in collaboration with Netflix, was introduce ...
integrated smart TVs.
References
{{Reflist
Electronics companies of the United States
Manufacturing companies based in South Carolina
Fairfield County, South Carolina
Consumer electronics brands
Display technology companies
Privately held companies based in South Carolina