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Elektromotive was a British company, acquired by
Chargemaster In the United States, the chargemaster, also known as charge master, or charge description master (CDM), is a comprehensive listing of items billable to a hospital patient or a patient's health insurance provider. In practice, it usually contains ...
in 2017, specialising in the manufacture and installation of
charging infrastructure A charging station, also known as a charge point or electric vehicle supply equipment (EVSE), is a piece of equipment that supplies electrical power for charging plug-in electric vehicles (including electric cars, electric trucks, electric ...
for
electric car An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...
s and other
electric vehicle An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes cha ...
s, using their trade name of Elektrobay. The company had partnerships with major corporations including EDF Energy and
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
to supply charging posts and data services.


History

Elektromotive was founded in 2003 by former photographer Calvey Taylor-Haw, mechanical engineer Greg Simmons and motorsport entrepreneur Mike Earle in Brighton. The company was based at
Sussex University , mottoeng = Be Still and Know , established = , type = Public research university , endowment = £14.4 million (2020) , budget = £319.6 million (2019–20) , chancellor = Sanjeev Bhaskar , vice_chancellor = Sasha Roseneil , ...
at the Sussex Innovation Centre, which acts as a business incubator for startup companies. The first Elektrobays were installed by
Westminster City Council Westminster City Council is the local authority for the City of Westminster in Greater London, England. The city is divided into 20 wards, each electing three councillors. The council is currently composed of 31 Labour Party members and 23 Cons ...
in 2006 (branded as 'Juice Point'), and there were later over 100 units in London. Elektromotive had a 2009 deal with electricity supplier EDF Energy to part-fund the installation of some Elektrobays in public places. In February 2009, Westminster City Council was accused by energy supplier Npower of infringing its trademark by calling their Elektrobays 'Juice Points'. The first on-street stations outside London were commissioned in Brighton and Hove in September 2009, although over 90 stations were already operational on private sites outside London.


Charge Your Car

Elektromotive's Charge Your Car subsidiary provides "back office" services to charge point owners, in many cases local authorities. CYC handles user registration and billing, and provides a map of charge points, but does not own or maintain any points.


Acquisition

In January 2017, the Competition and Markets Authority gave Chargemaster permission to acquire Elektromotive and Charge Your Car, which was completed in the same month. At that time the company had around 190 staff. Charge Your Car continues as a subsidiary of BP Chargemaster.


Products

The company's main product was a range of Elektrobay units for charging vehicles that supply 13 A at 230 V, as well as a 32 A version (single or three phase) for faster charging of vehicles. These are available as free-standing posts or wall mounted, and with a range of connectors. They also offer intelligent systems to communicate with the vehicle while charging.


Partnerships

Elektrobay recharging units were installed at
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
dealerships from 2010.


References

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Elektromotive Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for electric cars and other electric vehicles, using their trade name of Elektrobay. The com ...
British companies established in 2003 British companies disestablished in 2017