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Electroboy (born Florian Burkhardt 13 March 1974) is a Swiss model,
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
, conceptioner,
graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...
, electronic musician and
music producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...
. He lives in
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
. Electroboy produces electronic trash-pop and
electroclash Electroclash (also known as synthcore, retro-electro, tech-pop, nouveau disco, and the new new wave) is a genre of music that fuses 1980s electro, new wave and synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) ...
with simple, cheeky content based on a dadaistic philosophy. He also creates series of
vector graphics Vector graphics is a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector display a ...
to call up for more consumer responsibility and to promote a
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...
lifestyle.


Biography

Burkhardt dreamt of becoming a professional snowboarder and was sponsored by companies such as Burton Snowboards and Vans. After his diploma in
Pedagogy Pedagogy (), most commonly understood as the approach to teaching, is the theory and practice of learning, and how this process influences, and is influenced by, the social, political and psychological development of learners. Pedagogy, taken as ...
he decided to move to the mountains. This experience convinced him to found the first Swiss snowboard magazine. After selling his magazine, Burkhardt moved in 1996 to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
to commence an acting career. He signed a contract with a Talent Agency and was coached by
Ivana Chubbuck Ivana Chubbuck is an American acting coach who heads a drama school in Los Angeles and also hosts acting workshops worldwide. She is the author of the best-selling book ''The Power of the Actor'', published by a division of Penguin Books Pen ...
and Robert Easton. But thanks to a feature in a film magazine he got his first modelling job. More modelling work awaited him in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
, New York, Tokyo, Paris and London. He became Newcomer of the Year, working for labels such as
Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
,
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
,
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetic ...
and
Moschino Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. History Founding and 1990s Franco Mosc ...
. He had contracts with agencies such as
Wilhelmina Models Wilhelmina International Inc. (NASDAQ: WHLM), formerly Wilhelmina Models, is a full service modeling and talent agency headquartered in New York City, United States. The company also has offices in Los Angeles, Chicago and Miami. Founded in 196 ...
, Boss Model Management and
Why Not Model Agency Why Not Model Management is a modeling agency based in Milan, Italy, and founded by Tiziana Casali and Vittorio Zeviani in 1976. Models Models and talent currently and previously represented by the agency include: * Aamito Lagum * Adam Senn * Agy ...
and was booked by photographers such as David LaChapelle and Albert Watson. At the peak of his modelling career he went back to Zurich. Burkhardt studied
Graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...
and tried one job after another: first as an advertiser in an internet agency, then he started an own film production company named ''emotionstimulator'' to bring as one of the first videos into the internet. After these projects he started to suffer from a generalized anxiety and had to stay 3 months at the University Hospital of Psychiatry of Zurich. After that he wrote the book ''Stop''. In 2004 he started organizing parties and festivals in Zurich under his pseudonym: Electroboy. Within a year, the name became synonymous with catchy electronic music in Switzerland. Collaborations with national and international artists (musicians, graphic and visual artists, art collectives,) followed. In summer 2005, Electroboy began producing electronic music as a Dada Artist. He went on tour around Switzerland in spring 2005. Between 2005 and 2006 he released four CDs. In 2009 Burkhardt was founder of the "Cabaret Voltaire" in Berlin and since 2013 he has been active as graphic artist, clothing designer and as a columnist for a popular Swiss online newspaper. Burkardt's life is subject of the documentary
Electroboy Electroboy (born Florian Burkhardt 13 March 1974) is a Swiss Model (person), model, author, conceptioner, graphic designer, electronic musician and music producer. He lives in Berlin. Electroboy produces electronic trash-pop and electroclash with ...
directed by
Marcel Gisler Marcel Gisler (born 18 March 1960) is a Swiss film director and screenwriter. Life Marcel Gisler was raised in the Canton of St. Gallen. Since 1981 he lives in Berlin and studied Theatre studies and Philosophy at the Free University of Berlin w ...
, that was launched in August 2014 at the
Locarno International Film Festival The Locarno Film Festival is an annual film festival, held every August in Locarno, Switzerland. Founded in 1946, the festival screens films in various competitive and non-competitive sections, including feature-length narrative, documentary, sh ...
.


Books

* ''STOP'' (2004) * ''Das Kind meiner Mutter'' (2017) * ''Das Gewicht der Freiheit'' (2018)


Discography

* ''Electroboy'' (2005) * ''50 mg'' (2005) * ''Hör die Emotionen'' (2006) * ''Der grosse Pop'' (2006) * ''Form Banal'' (2008) * ''Das fliegende Spaghettimonster'' (2019)https://www.electroboy.ch/musik


See also

* List of electroclash bands and artists * List of Swiss composers * List of synthpop artists


External links


Official HomepageFilm Homepage

Photos
*


References

{{DEFAULTSORT:Electroboy 1974 births Living people Swiss pop musicians