Ela Veresiu is a Canadian-Romanian consumer sociologist and an associate professor of marketing at the

Schulich School of Business The Schulich School of Business is the business school of York University located in Toronto, Ontario, Canada. The institution provides undergraduate and graduate degree and diploma programs in business administration, finance, accounting, busine ...

York University York University (french: Université York), also known as YorkU or simply YU, is a public university, public research university in Toronto, Ontario, Canada. It is Canada's fourth-largest university, and it has approximately 55,700 students, 7,0 ...

Biography

Veresiu was born in

Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

. She emigrated to

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at

Witten/Herdecke University Witten/Herdecke University is a private, state-recognized, nonprofit university in Witten, North Rhine-Westphalia, Germany. It was the first German private institution of higher education to receive accreditation as a "Universität", a status r ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity, technology, branding, and institutions. In 2019, her research was awarded th
Ferber Award Honorable Mention
for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigiou
Sidney J. Levy Award
for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal. Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant. In 2016, she was named “one of Canada’s marketing leaders under 30” and “one of the youngest business professors in North America.”

Selected publications

* "Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity" with

Markus Giesler Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual p ...

Journal of Consumer Research The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 ...

, 41, October 2014, pp. 849–867. * "Introducing a Spatial Perspective to analyze market dynamics" with Rodrigo B. Castilhos and Pierre-Yann Dolbec,

Marketing Theory ''Marketing Theory'' is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Pauline Maclaran (Royal Holloway University of London) and Elizabeth Parsons (University of Liverpool). It was established ...

, 17, March 2017, pp. 9–29.
"Neoliberalism and Consumption"
with

, Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson,

SAGE Publishing SAGE Publishing, formerly SAGE Publications, is an American independent publishing company founded in 1965 in New York by Sara Miller McCune and now based in Newbury Park, California. It publishes more than 1,000 journals, more than 800 books ...

, August 2018, pp. 255–275. * "The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation" Consumption, Markets & Culture, October 2018. * "Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject" with

, 45, October 2018, pp. 553–570.

References

{{DEFAULTSORT:Veresiu, Ela Year of birth missing (living people) Living people Romanian emigrants to Canada Canadian sociologists Canadian women sociologists 21st-century Canadian women scientists 21st-century social scientists Canadian expatriates in Germany Scientists from Toronto Academic staff of York University