''El Show de Xuxa'' was an Argentine
Children's television series
Children's television series (or children's television shows) are television programs designed for children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run during the early evenin ...
hosted by
Xuxa
Maria da Graça Xuxa Meneghel ( ; ; born Maria da Graça Meneghel, 27 March 1963) is a Brazilian television host, film actress, singer, model, and businesswoman. Known as "Queen of Little Ones", Xuxa built the largest Latin American children's e ...
, between May 6, 1991 and December 31, 1993 and directed by Marlene Mattos.
It was through this program that Xuxa expanded its appeal among
Hispanic
The term ''Hispanic'' ( es, hispano) refers to people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or Hispanidad.
The term commonly applies to countries with a cultural and historical link to Spain and to Vic ...
audiences, the ''
Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' speculated that "more than 20 million children" watched the Xuxa Show in 16
Latin American
Latin Americans ( es, Latinoamericanos; pt, Latino-americanos; ) are the citizens of Latin American countries (or people with cultural, ancestral or national origins in Latin America). Latin American countries and their diasporas are multi-eth ...
countries every day, as well as
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
in the States The newspaper also highlighted the fact that it is "probably better known among Latino kids than
Michael Jackson
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
." The first two seasons of the program, the most popular, were produced by the Argentine TV channel
Telefé
Telefe (acronym for Televisión Federal) is a television station located in Buenos Aires, Argentina. The station is owned and operated by Paramount Global through Televisión Federal S.A. Telefe is also one of Argentina's six national television ...
, while the third season, in 1993, was produced independently and then sold for transmission to
El Trece
Channel 13 (known by its current brand name El Trece, stylized as eltrece) is an Argentine free-to-air television network and the flagship station of the network of the same name, located in the capital of Argentina, Buenos Aires. It is owned by ...
. His last episode was transmitted in Latin America on December 31, 1993. A Peruvian version based on the ''
Xow da Xuxa'' titled ''El Show de July'' debuted at
Panamericana Televisión
Panamericana Televisión (sometimes shortened to Panamericana and formerly known as PANTEL) is a Peruvian television network, which was founded on July 21, 1957 and had later begun its official broadcast on October 16, 1959.
History Early years
...
in 1989.
The program
Due to its success in Brazil, Xuxa signed a contract with
Telefe
Telefe (acronym for Televisión Federal) is a television station located in Buenos Aires, Argentina. The station is owned and operated by Paramount Global through Televisión Federal S.A. Telefe is also one of Argentina's six national television ...
in the early 1990s to present a Spanish language version of ''
Xou da Xuxa
''Xou da Xuxa'' ( en, Xuxa's Show, italic=yes) was a Brazilian children's television series directed by Marlene Mattos, and hosted by Xuxa Meneghel. It premiered on TV Globo between 30 June 1986 and 31 December 1992, with 2000 editions completed. ...
''.
The Argentine produced version, El Show de Xuxa, was considered an early success upon being broadcast via satellite on
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
, in North and South America.
Recorded in front of a live audience,
the program was much like ''Xou da Xuxa,'' with similar scenery, games and drawings. Characters from ''Xou'' were also exported to ''El Show'' including the Paquitas, Dengue the mosquito and Praga the turtle. The programs differed in length; while ''Xou'' broadcast for several hours at a time, ''El Show'' was only an hour long program.
The programming was part of an effort by Univision to target a largely untapped market of Hispanic children. According to 1990 US census information, there were approximately 25 million Hispanics in the US, making up about 10 percent of the country's population at the time. 8 million of that number were children, with 5 million being under the age of 12.
Impact
Xuxa widened her appeal among Spanish-speaking audiences when she appeared in ''El Show de Xuxa''. The ''
Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' reported in 1992 that "more than 20 million Spanish- and Portuguese-speaking children watched ''El Show de Xuxa'' in 16 countries of Latin America every day, as well as
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
in the United States. The first two seasons of the show, the most popular, were produced by Argentine TV channel
Telefé
Telefe (acronym for Televisión Federal) is a television station located in Buenos Aires, Argentina. The station is owned and operated by Paramount Global through Televisión Federal S.A. Telefe is also one of Argentina's six national television ...
while the third season, in 1993, was produced independently and then sold for broadcast to
El Trece
Channel 13 (known by its current brand name El Trece, stylized as eltrece) is an Argentine free-to-air television network and the flagship station of the network of the same name, located in the capital of Argentina, Buenos Aires. It is owned by ...
. Her last Spanish speaking show aired in Latin America on December 31, 1993.
Awards
See also
*
Xuxa (TV series)
''Xuxa'' is an American children's television series hosted by Xuxa Meneghel that aired in first-run syndication between September 13 and December 10, 1993, for a total of 65 episodes. The program, which was based on Rede Globo's ''Xou da Xuxa'', ...
References
External links
*
{{DEFAULTSORT:Show De Xuxa
Telefe original programming
El Trece original programming
Argentine children's television series
1991 Argentine television series debuts
1993 Argentine television series endings
1990s Argentine television series
Spanish-language television shows
Xuxa