El Cerrito Plaza Shopping Center
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El Cerrito Plaza is a shopping center in
El Cerrito, California El Cerrito (Spanish for "The Little Hill") is a city in Contra Costa County, California, United States, and forms part of the San Francisco Bay Area. It has a population of 25,962 according to the 2020 census. El Cerrito was founded by refugees ...
, a suburb in the
San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...
.


Location

El Cerrito Plaza is located on the southern border of El Cerrito (adjacent to the city of Albany) between San Pablo Avenue and the
BART Bart is a masculine given name, usually a diminutive of Bartholomew, sometimes of Barton, Bartolomeo, etc. Bart is a Dutch and Ashkenazi Jewish surname, and derives from the name ''Bartholomäus'', a German form of the biblical name ''Barthol ...
rail tracks. Directly to the north is the El Cerrito Plaza BART station.


History

El Cerrito Plaza is located on a part of the June 12, 1834
Rancho San Pablo Rancho San Pablo was a land grant in present-day Contra Costa County, California given in 1823 by Governor Luís Antonio Argüello to Francisco María Castro (1775–1831), a former soldier at the San Francisco Presidio and one-time ''alcalde'' ...
Mexican land grant to Francisco María Castro. Several buildings were constructed by the Castro family over the years. Víctor Castro, Francisco's son, built his wood frame adobe home here in the early 19th century and it remained standing until it burned down in 1956, shortly before the original shopping center was built. Castro was initially buried, along with four of his children, in what is now the El Cerrito Plaza shopping center. According to Findagrave, Victor's remains were re-interred in the 1950s to the Sunset View cemetery, along with several family members.
Findagrave
During the 1930s, the Castro adobe housed a gambling casino, and the eastern side of the current Plaza housed a dog racing track. After the track closed, its parking lot housed a trailer park for Richmond Shipyards, Kaiser shipyard workers, with the track field area used by El Cerrito High School. In the late 1940s, a drive in theatre (Cerrito Motor Movies) was built there and operated until the mid-1950s. El Cerrito Plaza originally opened in 1958 as a
regional mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to ref ...
, centered on a Capwell's department store. El Cerrito Plaza began to decline with the 1976 opening of
Hilltop Mall Hilltop Horizon, formerly known as Hilltop Mall, East Bay Science and Technology Center and The Shops At Hilltop, was a regional shopping center in the Hilltop neighborhood of Richmond, California. Hilltop is managed and co-owned by Prologis, ...
as well as the opening of other malls in
Concord Concord may refer to: Meaning "agreement" * Pact or treaty, frequently between nations (indicating a condition of harmony) * Harmony, in music * Agreement (linguistics), a change in the form of a word depending on grammatical features of other ...
and
Walnut Creek A walnut is the edible seed of a drupe of any tree of the genus ''Juglans'' (family Juglandaceae), particularly the Persian or English walnut, ''Juglans regia''. Although culinarily considered a "nut" and used as such, it is not a true bo ...
. Many shoppers also turned to nearby Fourth Street in
Berkeley Berkeley most often refers to: *Berkeley, California, a city in the United States **University of California, Berkeley, a public university in Berkeley, California * George Berkeley (1685–1753), Anglo-Irish philosopher Berkeley may also refer ...
and retail developments in
Emeryville Emeryville may refer to: * Emeryville, California Emeryville is a city located in northwest Alameda County, California, in the United States. It lies in a corridor between the cities of Berkeley and Oakland, with a border on the shore of San ...
. The closures of the
Woolworth's Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
store in 1993 and the Emporium (formerly Capwell's) anchor store in 1996 further accelerated the Plaza's decline. In 2002, El Cerrito Plaza was partly demolished, remodeled, and reopened in its present form. The San Francisco Chronicle panned the newly reconstructed Plaza, calling it "in a nutshell, dysfunctional and dull" and an example that " a city doesn't insist on good development and then stick to its guns, things can go from bad to worse." In 2003, as part of the renovation, the shopping center's parking lot was drawn back from the edge of channelized
Cerrito Creek Cerrito Creek is one of the principal watercourses running out of the Berkeley Hills into San Francisco Bay in northern California. It is significant for its use as a boundary demarcation historically, as well as presently. In the early 19th ce ...
, which runs along the southern boundary of the Plaza, and marks the boundary separating Alameda and Contra Costa Counties. The creek was re-contoured to give it a more natural flow pattern, planted with native vegetation, and edged with a pathway with seating walls by
Friends of the Five Creeks Friends of Five Creeks is a regional community volunteer organization founded in 1996 by Sonja Wadman originally dedicated to the stewardship of creeks in northern Alameda County and western Contra Costa, California, United States.


Events

A
Farmers' Market A farmers' market (or farmers market according to the AP stylebook, also farmer's market in the Cambridge Dictionary) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or o ...
is held at the Plaza every Tuesday and Saturday.


Stores

The following is a partial listing of retail stores and restaurants at El Cerrito Plaza.


Anchors

*
Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
*
CVS Pharmacy CVS Pharmacy, Inc. is an American retail corporation. A subsidiary of CVS Health, it is headquartered in Woonsocket, Rhode Island. It was also known as, and originally named, the Consumer Value Store and was founded in Lowell, Massachusetts, in ...
* JoAnn Fabrics *
Lucky Stores Lucky Stores is an American supermarket chain founded in San Leandro, California, in 1935. Lucky is currently operated by Albertsons in Utah and Save Mart Supermarkets in Northern California. In 1998, Lucky's parent company, American Stores, ...
*
Petco Petco Health and Wellness Company, Inc. is an American pet retailer with corporate offices in San Diego and San Antonio. Petco sells pet food, products, and services, as well as certain types of live small animals. Founded in 1965 as a mail-ord ...
*
Ross Dress For Less Ross Stores, Inc., operating under the brand name Ross Dress for Less, is an American chain of discount department stores headquartered in Dublin, California. It is the largest off-price retailer in the U.S.; as of 2018, Ross operates 1,483 stor ...
*
Trader Joe's Trader Joe's is an American chain of grocery stores headquartered in Monrovia, California. The chain has over 569 stores across the United States. The first Trader Joe's store was opened in 1967 by founder Joe Coulombe in Pasadena, California ...
*
Joshua Tree Chiropractic Joshua () or Yehoshua ( ''Yəhōšuaʿ'', Tiberian: ''Yŏhōšuaʿ,'' lit. 'Yahweh is salvation') ''Yēšūaʿ''; syr, ܝܫܘܥ ܒܪ ܢܘܢ ''Yəšūʿ bar Nōn''; el, Ἰησοῦς, ar , يُوشَعُ ٱبْنُ نُونٍ '' Yūšaʿ ...


Restaurants and eateries

*Chef's Chinese Food *
Jamba Juice Jamba Juice, doing business as Jamba, is an American company that produces blended fruit and vegetable juices, smoothies and similar products. The company is co-owned—with Moe's Southwest Grill, Schlotzsky's, Carvel, Cinnabon, McAlister's Deli ...
*The Junket *
Panda Express Panda Express is an American fast food restaurant chain that serves American Chinese cuisine. With over 2,200 locations, it is the largest Asian-segment restaurant chain in the United States, where it was founded, and is mainly located in North ...
*
Romano's Macaroni Grill Romano's Macaroni Grill is a casual dining restaurant chain specializing in Italian-American cuisine. The company claims 41 locations in the U.S. and is headquartered in Denver, Colorado. History Romano's first restaurant was founded by restaura ...
*
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
*
Wing Stop Wingstop Inc. is an American multinational chain of aviation-themed restaurants specializing in chicken wings. Wingstop locations follow a 1930s and 1940s pre-jet aviation theme. The restaurant chain was founded in 1994 in Garland, Texas ...
*Yammy Sushi


Services


Ojas Yoga Center


Other retail stores

*
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
*
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas (a suburb of Dallas), and is the largest video game retailer worldwide. , the company operates 4,5 ...
*
Daiso is a large franchise of 100-yen shops founded in Japan. The headquarters are in Higashihiroshima, Hiroshima Prefecture. Daiso has a range of over 100,000 products, of which over 40 percent are imported goods, many of them from China, South Kor ...
replaced
Pier 1 Imports Pier 1 Imports, Inc. is an online retailer and former Fort Worth, Texas-based retail chain specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories, and seasonal decor. It was publicl ...
and opened in the summer of 2016. *
See's Candies See's Candies is an American manufacturer and distributor of candy, particularly chocolates. It was founded by Charles See, his wife Florence, and his mother Mary in Los Angeles, California in 1921. The company is now headquartered in South San ...
*
T-Mobile T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic (T-Mobile Czech Republic), Poland (T-Mobile Polska), the United States (T-Mobile ...
*
Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the divi ...
*
The UPS Store The UPS Store (formerly Mail Boxes Etc.) is a subsidiary of United Parcel Service which provides, according to its website, shipping, shredding, printing, fax, passport photos, personal and business mailboxes, and notary services. Histor ...
* Mel-O-Dee - Cocktail Lounge


References


External links


El Cerrito Plaza
Official site.

{{DEFAULTSORT:El Cerrito Plaza (Shopping Center) El Cerrito, California Shopping malls in the San Francisco Bay Area Shopping malls in Contra Costa County, California Shopping malls established in 1958 1958 establishments in California