The egg and wine diet is a

fad diet A fad diet is a diet that becomes popular for a short time, similar to fads in fashion, without being a standard dietary recommendation, and often making unreasonable claims for fast weight loss or health improvements. There is no single defini ...

that was popularized in 1964 and revived in 2018 on

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

platforms. The egg and wine diet was first popularized in

Helen Gurley Brown Helen Gurley Brown ( Helen Marie Gurley; February 18, 1922 – August 13, 2012) was an American author, publisher, and businesswoman. She was the editor-in-chief of ''Cosmopolitan'' magazine for 32 years. Garner 2009. Early life Helen Mar ...

's book ''

Sex and the Single Girl ''Sex and the Single Girl'' is a 1962 non-fiction book by American writer Helen Gurley Brown, written as an advice book that encouraged women to become financially independent and experience sexual relationships before or without marriage. The ...

: The Unmarried Woman’s Guide to Men'' in 1962 and was published in the ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'' magazine in 1977. The diet advocated the consumption of 3-5

egg An egg is an organic vessel grown by an animal to carry a possibly fertilized egg cell (a zygote) and to incubate from it an embryo within the egg until the embryo has become an animal fetus that can survive on its own, at which point the a ...

s per day plus a bottle of

wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...

. For breakfast one egg and a glass of wine are taken, for lunch two eggs and another glass and for dinner a steak and the rest of the bottle of wine. The diet was revived in 2018 on social media platforms and became a

meme A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...

. Medical experts have warned against the diet as it is nutritionally unbalanced, unsustainable and in the long run will do more harm than good. The high-alcohol content of the diet has been described as dangerous and a threat to the liver.

References

{{Fad diets Eggs (food) Fad diets