Effa Motors is an
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
an automobile and commercial vehicle manufacturer with headquarters in
San José de Mayo
San José de Mayo () is the capital city of the San José Department in southern Uruguay.
Location and geography
The city is located at the centre of the state, on the intersection of Route 3 with Route 11, from the centre of Montevideo. The r ...
in southern
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
. The company was founded by Eduardo Effa in 2006 for the construction of the vehicles imported as
CKD kits used. Effa is located in the same workshop as the defunct automaker
Dolce Vitta
Dolce, the Italian word for 'sweet', may refer to:
Places
*Dolcè, a municipality in Italy
*Dolce (Plzeň-South District), a municipality and village in the Czech Republic
*Dolce, a village and part of Jesenice (Příbram District) in the Czech ...
, whose World Manufacturer Codes of 9UP, 9UR and 9US are used for beginning of Effa's
vehicle identification number
A vehicle identification number (VIN) (also called a chassis number or frame number) is a unique code, including a serial number, used by the automotive industry to identify individual motor vehicles, towed vehicles, motorcycles, scooters ...
s. The company is a subsidiary of the
Aler Group
Alair is a town in Yadadri Bhuvanagiri district of the Indian state of Telangana. It is a municipality and one of the constituencies in the Yadadri Bhuvanagiri district. It is located in Alair mandal of Bhongir revenue division.
Alair is known ...
.
Effa maintains partnerships with Chinese automakers
Changhe
Changhe, officially Jiangxi Changhe Automobile Co Ltd, is a Chinese automobile manufacturer based in Jingdezhen, Jiangxi province, China.[Hafei
Hafei, officially Hafei Motor Co., Ltd. (), is a Chinese automaker currently operating as a subsidiary of Changan Ford, and manufacturing passenger vehicles.
It previously independently manufactured sedans, MPVs, mini vehicles, small trucks, an ...]
,
Huanghai (a brand of Liaoning Shuguang),
JinBei
A (alternately or ) is a traditional set of Japanese clothing worn by men, women and children during summer. Consisting of a side-tying, tube-sleeved kimono-style top and a pair of trousers, were originally menswear only, though in recent ...
(JinBei trucks known as JBC),
Jiangling Motors
Jiangling Motors Corporation Limited, abbreviated JMC, is a Chinese automobile manufacturer. According to company and press reports, the largest shareholder of JMC is Jiangling Investment, a company controlled equally by the state-owned enterpris ...
(JMC),
Lifan and
Sinotruk.
Company history
The first model offered by Effa was the subcompact
Effa Ideal When exported to Brazil the vehicle was
badge engineered
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manu ...
as the Effa M100. The Effa Aojun was the first SUV/Pickup introduced in 2008. The Aojun has since been enclosed as a minivan. The Coach or the Furgón, is a flatbed pick-up truck with a single or double cab. ICalled the Effa Picape in Brazil. The Furgão, the van, the Longa and Cabine Dupla are available in Brazil. For bulky objects there is the Baú.
A second plant in
Manaus
Manaus () is the capital and largest city of the Brazilian state of Amazonas. It is the seventh-largest city in Brazil, with an estimated 2020 population of 2,219,580 distributed over a land area of about . Located at the east center of the s ...
started operating in 2010. Here the
JMC Boarding
The Landwind X6 is a mid-size SUV produced by Jiangling Motor Holding, a joint venture between Changan Auto and Jiangling Motors Corporation Group (JMCG).
Overview
The Landwind X6 was originally the JMC Landwind, and the name changed to Landw ...
and Effa Picape Baú are built. In addition, the models are in order Lifan 320, Lifan 520,
Lifan 620
The Lifan 620 is a four-door Compact car, compact sedan produced by the Lifan Motors division of Lifan Group. The model spawned a few facelift variants in the years after its launch, with the 630 launched in 2014 and the 650 launched in 2016.
Ove ...
, Lifan Foison and the Lifan X60 built.
In Uruguay, the second generation of the Ideal was launched. Also new is the Effa JinBei, a sister model of the
Isuzu Rodeo
The Isuzu Rodeo is an automotive nameplate that was used by the Japanese automobile manufacturer Isuzu between 1988 and 2004. Isuzu has utilized the "Rodeo" name on two different vehicles—a compact pickup truck sold in Japan—and a midsize S ...
, which was never available in Uruguay itself. Slightly larger is the Effa Plutus, which will be built for the American market in a long version.
The third manufacturer began working in
Barueri
Barueri ( or ) is a Brazilian municipality in the State of São Paulo located in the northwestern part of the Metropolitan Region of São Paulo. The population is 276,982 (2020 est.) in an area of .
Its boundaries are Santana de Parnaíba to th ...
in the summer of 2012, mainly producing medium and heavy-duty trucks. Additionally the Effa Picape, Effa Van, JMC N350 and S350 JMC are built or modified here.
Current models
Effa
File:Hafei Zhongyi (crop image).jpg, 2008–present
Effa Cargo Furgón
Effa Picape Furgão
File:Hafei Zhongyi HFJ 6376.jpg, 2008–present
Effa Cargo Minibús
Effa Picape Van
File:Hafei Ruiyi (front quarter).jpg, 2008–present
Effa Cargo Pick Up
Effa Picape Longa
File:Hafei Ruiyi 08 Jul 04 Santiago.jpg, 2008–present
Effa Cargo Doble Cabina
Effa Picape Cabine Dupla
File:Effa Ideal II - 2012 Montevideo Motor Show.jpg, 2010–present
Changhe Ideal II
Effa M100
File:Songthaew in Pattaya 18.JPG, 2010–present
Effa JinBei
File:Effa Plutus - 2012 Montevideo Motor Show.jpg, 2010–present
Effa Plutus
Effa Picape Plutus
File:Effaulc01.JPG, 2010–present
Effa Picape Baú
File:Transporter in Syria.JPG, 2012–present
Effa Picape Start
*
Effa Aojun (2008–present, )
*
Effa Start Van (2012–present, )
Former model
Effa
File:Changhe Ideal.jpg, 2007–2010
Effa Ideal
Effa M100
Effa-JBC
*
Effa-JBC 3.2 Turbo Intercooler (SY1040DVA, 2012–present, )
Effa-JMC
File:JMC Boarding crew cab pu.jpg, JMC Boarding
The Landwind X6 is a mid-size SUV produced by Jiangling Motor Holding, a joint venture between Changan Auto and Jiangling Motors Corporation Group (JMCG).
Overview
The Landwind X6 was originally the JMC Landwind, and the name changed to Landw ...
2010–present
File:Jiangling Yusheng 01 China 2012-06-02.JPG, JMC S350
2012–present
*
Effa-JMC 2.8 Turbo Intercooler N601 (2012–present, 3-Tonner)
*
Effa-JMC 2.8 Turbo Intercooler N900 (2012–present, 4-Tonner)
*
JMC N350 (2012–present)
Current Effa-Lifan
File:Lifan 520 01 -- Auto Chongqing -- 2012-06-07.jpg, Lifan 520 Sedan
2010–present
File:Lifan 620 China 2012-05-06.JPG, Lifan 620
The Lifan 620 is a four-door Compact car, compact sedan produced by the Lifan Motors division of Lifan Group. The model spawned a few facelift variants in the years after its launch, with the 630 launched in 2014 and the 650 launched in 2016.
Ove ...
2010–present
File:Lifan X60 -- Auto Chongqing -- 2012-06-07.jpg, Lifan X60
The Lifan X60 is a Chinese four-door compact crossover SUV produced by the Lifan Motors, division of Lifan Group.
Overview
The Lifan X60 was initially unveiled as a preview at the 2010 Shanghai Auto Show as the Lifan CUV concept, and the producti ...
2012–present
Former Effa-Lifan
File:Lifan 320 China 2012-05-20.JPG, Lifan 320
The Lifan 320 is a supermini made by Lifan Group. Sales began in 2009, and a facelift was conducted in 2013. A more upmarket variant called the Lifan 330 was also available from 2013. The Lifan 320 was also produced and sold in foreign markets a ...
2010-2012
File:Lifan 520i 01 China 2012-05-20.JPG, Lifan 520
2010-2012
Effa-Sinotruk[http://www.grupoaler.com.uy/howo.html]
* Sinotruk Howa 6x2 tractor
* Sinotruk Howa 6x2 Cargo
See also
*
Bognor
Bognor Regis (), sometimes simply known as Bognor (), is a town and seaside resort in West Sussex on the south coast of England, south-west of London, west of Brighton, south-east of Chichester and east of Portsmouth. Other nearby towns i ...
*
Sevel#Sevel Uruguay S.A.
References
External links
Grupo Aler official site in Uruguay(Spanish)
Effa official site in Brazil(Portuguese)
{{Automotive industry in Uruguay
Truck manufacturers of Uruguay
Car manufacturers of Uruguay
Uruguayan brands