Edward Aninaru (born January 4, 1976) is a Romanian

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

and

portrait photographer Portrait photography, or portraiture, is a type of photography aimed toward capturing the personality of a person or group of people by using effective Photographic lighting, lighting, Painted photography backdrops, backdrops, and poses. A portr ...

and

music video director A music video director is the head of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or may not be in collaboration ...

, currently living and working in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. He is best known for being the official photographer of Romanian singer-songwriter and dancer

INNA Elena Alexandra Apostoleanu (born 16 October 1986), known professionally as Inna (stylized in all caps), is a Romanian singer. Born in Mangalia and raised in Neptun, she studied political science at Ovidius University before meeting the Roma ...

Early life

Edward Aninaru was born and raised in

Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...

, the capital of

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

, where he graduated a school of music and one of accountancy and attended two colleges. He discovered photography in 2007. He didn't attend any photography course or school, it all happened accidentally. He uploaded pictures to different forums and the feedback of the people motivated him to pursue the photography as a profession.

Career

Aninaru started his career in Bucharest, Romania, working for

, with whom he shot over 50 photo sessions, some of them being featured in magazines. He has photographed for covers of

ELLE ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

Romania, ELLE Bulgaria,

Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...

Romania,

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

Romania,

FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...

Romania, FHM France, FHM Russia,

SHAPE A shape or figure is a graphics, graphical representation of an object or its external boundary, outline, or external Surface (mathematics), surface, as opposed to other properties such as color, Surface texture, texture, or material type. A pl ...

Malaysia and CKM (Poland). and shot campaigns for Anastasia Beverly Hills,

Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

Romania and Romanian record labels

Roton In theoretical physics, a roton is an elementary excitation, or quasiparticle, seen in superfluid helium-4 and Bose–Einstein condensates with long-range dipolar interactions or spin-orbit coupling. The dispersion relation of elementary excita ...

, Cat Music and

MediaPro Music MediaPro Music is a Romanian record label, part of the Universal Music Group. Launched in 1997, it became an integrated business of the Radio Company PRO in 2006. Between the main label and its sub-labels most music genres are covered, ranging from ...

. In 2012, Aninaru moved to Los Angeles and worked with

Celine Dion Céline Marie Claudette Dion ( ; born 30 March 1968) is a Canadian singer. Noted for her powerful and technically skilled vocals, Dion is the best-selling Canadian recording artist, and the best-selling French-language artist of all time. Her ...

Ne-Yo Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo, is an American singer, songwriter, actor, dancer, and record producer. He gained fame for his songwriting abilities when he penned Mario's 2004 hit " Let Me Love You ...

Jay Sean Kamaljit Singh Jhooti (born 26 March 1981), better known by the stage name Jay Sean, is a British singer and songwriter. He debuted in the UK's Asian Underground scene as a member of the Rishi Rich Project with "Dance with You", which reached ...

Shontelle Shontelle Layne (born 4 October 1985), known mononymously as Shontelle, is a Barbadian singer and songwriter. She released her debut album ''Shontelligence'' in 2008. Her second album, '' No Gravity'', was released in 2010. Her singles "T-Shirt" ...

The Janoskians The Janoskians (Just another name of silly kids in another nation) are a YouTube comedy group from Melbourne, Australia. The group consists of elder brother Beau Brooks, twins Luke and Jai Brooks, and friends Daniel Sahyounie and James Yammouni ...

Michael Franti Michael Franti (born April 21, 1966) is an American rapper, musician, poet, activist, documentarian, and singer-songwriter, known for his participation in many musical projects, most with a political and social emphasis, including the Beatnigs ...

Akcent Akcent () is a Romanian dance pop group whose members sing in Romanian, English and Spanish. Their name originated as a wordplay on ''accent''. The group was created by Adrian Sînă, and Ramona Barta. Their first single "" ("I don't care about ...

Alexandra Stan Alexandra Ioana Stan (born 10 June 1989) is a Romanian singer. Born in Constanța, she made her worldwide breakthrough with the 2010 single " Mr. Saxobeat", which was written and produced by Marcel Prodan and Andrei Nemirschi. They had previou ...

James Goldstein James F. Goldstein (born January 5, 1940) is an American businessman who attends a large number of National Basketball Association (NBA) games, typically in courtside seats, including many home games for the Los Angeles Lakers and the Los Angeles ...

Falling in Reverse Falling in Reverse is an American Rock music, rock band based in Las Vegas, Nevada, that formed in 2008 by lead vocalist Ronnie Radke while he was incarcerated. The band's original name was "From Behind These Walls", but it was quickly renamed ...

, Catrinel Menghia and Madalina Ghenea. Madalina Ghenea, the Romanian fashion model, said of Aninaru on her Facebook page - "I work with one of the greatest photographers in the world!". He also shot for

Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007) is an American record label distributed by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-based record label of note ...

and

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

. Aninaru is currently represented by the Hounds Group. Aninaru offers a "1 on 1 Online Photography Workshop" that ranges from 1 hour to 6 hours. The course will teach and develop the student's photography skills and techniques. Additionally, Aninaru will guide the student to navigate the photography industry.

Music videos

Aninaru has also directed music videos, both in Romania and the United States, his first one being filmed in 2012, for INNA's single "WoW". He also directed videos for INNA's "INNdiA", "Crazy Sexy Wild (Tu si Eu)" and "More Than Friends". In 2012 Aninaru directed Romanian artist

Antonia Antonia may refer to: People * Antonia (name), including a list of people with the name * Antonia gens, a Roman family, any woman of the gens was named ''Antonia'' * Antônia (footballer) * Antônia Melo Entertainment * ''Antonia's Line'', or ...

's video for her single "Jameia"."Antonia arată incredibil în clipul Jameia"
click.ro. Retrieved September, 2012.

References

External links

Official website
''Interviews''

10 mai 2016, Alexandra Constanda, Victor Arvunescu, ''Adevărul'' {{DEFAULTSORT:Aninaru, Edward 1976 births Photographers from Bucharest Commercial photographers Fashion photographers Portrait photographers Romanian music video directors Living people Romanian expatriates in the United States