Education outreach is a variation of
Cause Marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.
A similar phrase, cau ...
and/or Strategic Philanthropy and other focused Public Affairs activities that are specific to education. These programs may include:
*Community events that occur in local venues or online;
*Awareness, skill-building, and/or behavior-changing lesson plans, activities and/or classroom supplements;
*Volunteer opportunities
*Direct mail, advertising, online marketing, and public relations
*Student or community-based contests and awards (e.g.
Global Challenge Award The Global Challenge Award is an online science and engineering design program for pre-college school students (e.g. middle school through high school) from all over the world. It is an initiative that started with a partnership with the University ...
)
*Corporate - non-profit partnerships
While Cause Marketing or Strategic Philanthropy may focus on any pro-social topic or initiative, Education Outreach focuses chiefly on enhancing and improving education in schools, homes and communities. And like its siblings, an overarching goal (or in some cases merely a side benefit) of Education Outreach is to marry social (educational) benefits with benefits specific to the sponsor of a given Education Outreach campaign/program. Those sponsor benefits include reinforcing brand identity, nurturing community goodwill, and fulfilling other corporation/organizational missions. Often these sponsors are large, publicly traded companies (
Fortune 1000
The Fortune 1000 are the 1,000 largest American companies ranked by revenues, as compiled by the American business magazine ''Fortune''. It only includes companies which are incorporated or authorized to do business in the United States, and for ...
), but non-profit organizations, government entities, and trade associations also participate and sponsor Education Outreach programs.
Philosophy of education
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