StudyTube, sometimes referred to as EduTube, is an informal group of content creators on
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
whose content focuses on studying, test and exam preparation, and school. These types of YouTubers are known as StudyTubers. The term can also refer to the genre of YouTube video characterized by its focus on the same topics.
Origins
Some have claimed StudyTube began as early as 2015. YouTubers Derin Adetosoye and Ruby Granger cite 2018 as the year StudyTube came about.
However, StudyTube channels, including Granger's, existed and created StudyTube content in 2017. ''
The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...
'' popularized the term StudyTuber in 2018. The genre was repopularized during the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
.
StudyTube has counterpart communities on other platforms including Studyblr (
Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
), Studygram (
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
), and Studytok (
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version ...
). Studyblr predates StudyTube and has been referred to as an origin point for StudyTube.
Format
The most common video format on StudyTube is real-time, often hours long, "study with me" style videos and
livestreams
Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...
featuring someone studying on camera.
StudyTubers often give advice for GCSEs and A-Levels. StudyTube videos can also include grade or results-reaction videos and Q&As about university life. It is also common for StudyTube videos to be
vlogs
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
of the content creator's university experience. StudyTube videos often focus on productivity, though some have criticized StudyTube for promoting a culture of so-called 'toxic productivit'y.
Notable channels
Most prominent StudyTubers are British. Prominent British StudyTube channels include
Jack Edwards, Eve Bennett,
Eve Cornwell
Eve Cornwell is a British YouTuber and former lawyer. She has been described as both a StudyTuber and LawTuber.
Career
Cornwell began her eponymous YouTube channel in 2013. On her channel, she documented her time studying law at Bristol Univ ...
,
UnJaded Jade
Jade Esmee Bowler, more commonly known by her YouTube handle, Unjaded Jade, is a YouTuber and author. She is often referred to as one of the first " StudyTubers".
Early life and education
Bowler is from Berkshire. She is the daughter of Simon ...
,
Ruby Granger,
and Vee Kativhu.
See also
*
BookTube
References
{{YouTube navbox, state=collapsed
Education-related YouTube channels
Student mass media