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Editora Abril is a major
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
ian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by
Victor Civita Victor Civita (February 9, 1907 - August 24, 1990) was an Italian-Brazilian journalist and publisher. His family emigrated from Italy to New York in 1938 following passage of the Race Law. In 1949 Civita relocated his family to Brazil, where he e ...
in
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
and is now part of
Grupo Abril Grupo Abril (simply also known as Abril) is a Brazilian media conglomerate headquartered in São Paulo. The company is the holding company of Editora Abril, which publishes the weekly newsmagazine ''Veja.'' History and profile Victor Civita, an ...
. Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil ''Raio Vermelho''. The following year, Civita changed its name to Abril - referencing the month in which spring begins on the northern hemisphere - - and published its first title, ''
Donald Duck Donald Fauntleroy Duck is a cartoon character created by The Walt Disney Company. Donald is an anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor shirt and cap with a bow tie. Donald is known fo ...
'', in Brazil called ''Pato Donald'', which continues to run to this date. Abril's first magazine lead Civita to claim "It all started with a duck", parodying
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
's declaration that "I only hope that we never lose sight of one thing – that it was all started by
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
." Under its name it publishes titles like ''AnaMaria'', ''Tititi'', ''Minha Novela'', ''Sou+Eu!'', ''Quatro Rodas'', ''
Veja Veja may refer to : Places * Veja, a town in Lazio, central Italy; now Vejano comune * Veja, a village in Stănița Commune, Neamț County, Romania * Veja River, Romania * Veja State, a former princely state in present Gujarat, western India Perso ...
'', ''Veja Rio'', ''Veja São Paulo'', ''
Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramati ...
'', ''
Placar ''Placar'' ( en, Score) is a monthly Brazilian sports magazine. Its first edition was issued by Editora Abril. on March 20, 1970, and since then it has become the most successful sports publication in Brazil, even though it focuses fully on foot ...
'', '' Claudia'', ''
Boa Forma Kwon Bo-ah (; born November 5, 1986), known professionally as BoA, is a South Korean singer, songwriter, dancer, record producer and actress. One of the most successful and influential Korean entertainers, she has been dubbed the " Queen of K- ...
'', '' Manequim'', and ''
Exame ''Exame'' is a fortnightly magazine specializing in economics, business, politics and technology published by Editora Abril, in São Paulo, Brazil. It reports news, reviews and tips about business, sales, investments, economics, environment, techn ...
'', as well as the Brazilian editions of
Disney comics Disney comics are comic books and comic strips featuring characters created by the Walt Disney Company, including Mickey Mouse, Donald Duck and Uncle Scrooge. The first Disney comics were newspaper strips appearing from 1930 on, starting with ...
, ''
Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...
'', ''
Men's Health ''Men's Health'' (''MH''), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men's health magazine by Rodale, Inc. ...
'', ''
Women's Health Women's health differs from that of men in many unique ways. Women's health is an example of population health, where health is defined by the World Health Organization as "a state of complete physical, mental and social well-being and not mer ...
'', ''
Runner's World ''Runner's World'' is a globally circulated monthly magazine for runners of all skills sets, published by Hearst in Easton, Pennsylvania, in the United States. Before its acquisition by Hearst, it was founded and published by Rodale, Inc. in E ...
'', and ''
Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...
''. It also owns the Brazilian MTV and cable company Abril Grafica. In May 2006,
Naspers Naspers Limited is a South African multinational internet, technology and multimedia holding company headquartered in Cape Town, with interests in online retail, publishing and venture capital investment. Naspers' principal shareholder is its ...
acquired a 30% interest in Editora Abril.


See also

* Análise Editorial *
Editora Globo Editora Globo S.A. (Globo Editors) is a Brazilian publishing house, property of Fundação Roberto Marinho. It began as a bookstore called Livraria do Globo, created in Porto Alegre, in December 1883, by Laudelino Pinheiro de Barcellos and Satur ...


References


External links

*
Grupo Abril brands
Book publishing companies of Brazil Comic book publishing companies of Brazil Magazine publishing companies of Brazil Publishing companies established in 1950 Grupo Abril 1950 establishments in Brazil Mass media in São Paulo {{brazil-media-stub de:Editora Abril