Edith Halpert or Edith Gregor Halpert (née Edith Gregoryevna Fivoosiovitch; 1900–1970) was a pioneering

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

dealer Dealer may refer to: Film and TV * ''Dealers'' (film), a 1989 British film * ''Dealers'' (TV series), a reality television series where five art and antique dealers bid on items * ''The Dealer'' (film), filmed in 2008 and released in 2010 * ...

of American modern art and

American folk art Folk art covers all forms of visual art made in the context of folk culture. Definitions vary, but generally the objects have practical utility of some kind, rather than being exclusively decorative. The makers of folk art are typically tra ...

. She brought recognition and market success to many

avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...

American artists. Her establishment, the Downtown Gallery, was the first commercial art space in

Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...

. When it was founded in 1926, it was the only New York gallery dedicated exclusively to contemporary American art by living artists. Over her forty-year career, Halpert showcased such modern art luminaries as

Elie Nadelman Elie Nadelman (born Eliasz Nadelman; February 20, 1882 – December 28, 1946) was a Polish-American sculptor, draughtsman and collector of folk art. Early years Nadelman was born and studied briefly in Warsaw and then visited Munich in 1902 ...

Max Weber Maximilian Karl Emil Weber (; ; 21 April 186414 June 1920) was a German sociologist, historian, jurist and political economist, who is regarded as among the most important theorists of the development of modern Western society. His ideas profo ...

, Marguerite and

William Zorach William Zorach (February 28, 1889 – November 15, 1966) was an American sculptor, painter, printmaker, and writer. He won the Logan Medal of the arts. He is notable for being at the forefront of American artists embracing cubism, as well as for ...

, Stuart Davis,

Peggy Bacon Margaret Frances Bacon (May 2, 1895 – January 4, 1987) was an American artist, best known for her satirical caricatures. Bacon studied under Kenneth Hayes Miller at the Art Students League of New York, where she taught herself drypoint and ...

Charles Sheeler Charles Sheeler (July 16, 1883 – May 7, 1965) was an American artist known for his Precisionist paintings, commercial photography, and the avant-garde film, ''Manhatta'', which he made in collaboration with Paul Strand. Sheeler is recognized ...

Marsden Hartley Marsden Hartley (January 4, 1877 – September 2, 1943) was an American Modernist painter, poet, and essayist. Hartley developed his painting abilities by observing Cubist artists in Paris and Berlin. Early life and education Hartley was born ...

Yasuo Kuniyoshi was a Japanese-American painter, photographer and printmaker. Biography Kuniyoshi was born on September 1, 1889 in Okayama, Japan. He immigrated to the United States in 1906, choosing not to attend military school in Japan. Kuniyoshi original ...

Ben Shahn Ben Shahn (September 12, 1898 – March 14, 1969) was an American artist. He is best known for his works of social realism, his left-wing political views, and his series of lectures published as ''The Shape of Content''. Biography Shahn was born ...

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Jacob Lawrence Jacob Armstead Lawrence (September 7, 1917 – June 9, 2000) was an American painter known for his portrayal of African-American historical subjects and contemporary life. Lawrence referred to his style as "dynamic cubism", although by his own ...

, Walter Meigs,

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John Marin John Marin (December 23, 1870 – October 2, 1953) was an early American modernist artist. He is known for his abstract landscapes and watercolors. Biography Marin was born in Rutherford, New Jersey. His mother died nine days after his birth, ...

Georgia O'Keeffe Georgia Totto O'Keeffe (November 15, 1887 – March 6, 1986) was an American modernist artist. She was known for her paintings of enlarged flowers, New York skyscrapers, and New Mexico landscapes. O'Keeffe has been called the "Mother of Amer ...

, and many others. Halpert later expanded her business to include American folk art, and certain nineteenth-century American painters, including

Raphaelle Peale Raphaelle Peale (sometimes spelled Raphael Peale) (February 17, 1774 – March 4, 1825) is considered the first professional American painter of still-life. Biography Peale was born in Annapolis, Maryland, the fifth child, though eldest survivin ...

William Michael Harnett William Michael Harnett (August 10, 1848 – October 29, 1892) was an Irish- American painter known for his trompe-l'œil still lifes of ordinary objects. Early life Harnett was born in Clonakilty, County Cork, Ireland during the time of the ...

, and

John Frederick Peto John Frederick Peto (May 21, 1854 – November 23, 1907) was an American ''trompe-l'œil'' ("fool the eye") painter who was long forgotten until his paintings were rediscovered along with those of fellow ''trompe-l'œil'' artist William Harnett. ...

, whom she considered to be precursors to American modernism.Pollock, Lindsay, ''The Girl With the Gallery: Edith Gregor Halpert And the Making of the Modern Art Market'', PublicAffairs, 2006.

Early years

Halpert was born Edith Gregoryevna Fivoosiovitch to Gregor and Frances Lucom Fivoosiovitch in

Odessa Odesa (also spelled Odessa) is the third most populous city and municipality in Ukraine and a major seaport and transport hub located in the south-west of the country, on the northwestern shore of the Black Sea. The city is also the administrativ ...

(then

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

, now

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

) on April 25, 1900. She had a sister, Sonia, five years older. Shortly after the deadly pogroms of October 1905, Halpert immigrated to New York City in 1906 with her mother and sister (her father died in 1904 of

tuberculosis Tuberculosis (TB) is an infectious disease usually caused by '' Mycobacterium tuberculosis'' (MTB) bacteria. Tuberculosis generally affects the lungs, but it can also affect other parts of the body. Most infections show no symptoms, in ...

). At this time the family name changed to Fivisovitch. They initially settled on the west side of

Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street (Manhattan), 155th Street on the north; Fifth Avenue on the east; and 110th Street (Manhattan), ...

, then a predominantly Jewish immigrant neighborhood, and Halpert attended the progressive

Wadleigh High School for Girls The Wadleigh High School for Girls, which was established by the NYC Board of Education in 1897, and which moved into its new building in Harlem in September 1902, was the first public high school for girls in New York City. At the time, public ...

. At the age of 14, she further Americanized her name to Edith Georgina Fein and began to pursue a career as an artist. She studied drawing under

Leon Kroll Leon Kroll (December 6, 1884 – October 25, 1974) was an American painter and lithographer. A figurative artist described by ''Life'' magazine as "the dean of U.S. nude painters", he was also a landscape painter and also produced an exceptional ...

and Ivan Olinsky at the

National Academy of Design The National Academy of Design is an honorary association of American artists, founded in New York City in 1825 by Samuel Morse, Asher Durand, Thomas Cole, Martin E. Thompson, Charles Cushing Wright, Ithiel Town, and others "to promote the fin ...

and life drawing with George Bridgeman at the

Art Students League The Art Students League of New York is an art school at American Fine Arts Society, 215 West 57th Street in Manhattan, New York City, New York. The League has historically been known for its broad appeal to both amateurs and professional artists ...

. Halpert was able to attend the National Academy of Design at such a young age because she convinced her instructors that she was actually sixteen. She was also a member of the Whitney Studio Club and John Weischel's People's Art Guild, a radical artists' cooperative for which she served as treasurer. In 1917, she met the American painter

Samuel Halpert Samuel Halpert (1884 in Białystok, Russian Empire, Russia – 1930 in Detroit, Michigan) was an American painter. Early days Halpert's family migrated to New York City in 1890. His father's preoccupation with religious devotion necessitate ...

through the People's Art Guild, and they married the following year. The couple remained in New York City, where Samuel continued to paint while Halpert worked to support them. In the 1920s and 1930s, marriage was still a popular goal among young women. While many young women worked, most stopped after marriage. However, Halpert continued to work to support her household while Samuel stayed home to paint. In 1925, they lived at the Maison Watteau in Montparnasse, then Paris's liveliest artist community. The following summer, the Halperts stayed at the artist colony founded by

Hamilton Easter Field Hamilton Easter Field (1873–1922) was an American artist, art patron, connoisseur, and teacher, as well as critic, publisher, and dealer. Highly regarded for his knowledge of Japanese prints and his passion for American folk art and crafts, ...

Ogunquit Ogunquit ( ) is a resort town in York County, Maine. As of the 2020 census, its population was 1,577. Ogunquit is part of the Portland– South Portland–Biddeford, Maine Metropolitan Statistical Area. History Ogunquit, which means "beau ...

Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and north ...

. They rented a cottage from

Robert Laurent Robert Laurent (June 29, 1890 – April 20, 1970) was a French-American modernist figurative sculptor, printmaker and teacher. His work, the ''New York Times'' wrote,"figured in the development of an American sculptural art that balanced natu ...

, and mingled with other American artists who were residing there that summer: Stefan Hirsch, Bernard Karfiol,

Walt Kuhn Walter Francis Kuhn (October 27, 1877 – July 13, 1949) was an American painter and an organizer of the famous Armory Show of 1913, which was America's first large-scale introduction to European Modernism. Biography Kuhn was born in New York ...

, Katherine Schmidt,

Niles Spencer Niles Spencer (16 May 1893 – 15 May 1952) was an American painter of the Precisionist School who specialized in depicting urban and industrial landscapes. His works are in the permanent collections of several major museums including the Metr ...

, and Marguerite and

, all of whom would later join her gallery. Many of the artists in Ogunquit were interested in folk art and used it to decorate their homes and as inspiration in their work. Samuel and Halpert divorced in 1930, just before his untimely death caused by streptococci

meningitis Meningitis is acute or chronic inflammation of the protective membranes covering the brain and spinal cord, collectively called the meninges. The most common symptoms are fever, headache, and neck stiffness. Other symptoms include confusion or ...

Business career

Halpert's career began early. In order to support herself and her mother (and later, her husband), Halpert took a number of jobs in rapid succession and became a highly successful businesswoman. At the age of 16, she worked at

Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. Bloomingdale, Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the bus ...

department store, first as a

comptometer The Comptometer was the first commercially successful key-driven mechanical calculator, patented in the United States by Dorr Felt in 1887. A key-driven calculator is extremely fast because each key adds or subtracts its value to the accumulato ...

operator and then as an illustrator in the advertising department. She then worked in the foreign office of

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

, before becoming an advertising manager at

Stern Brothers Stern's (originally Stern Brothers) was a regional department store chain serving the U.S. states of New York, New Jersey, and Pennsylvania. The chain was in business for more than 130 years. In 2001, Stern's parent company Federated Departmen ...

, eventually working as an efficiency expert for the garment manufacturers Cohen-Goldman and Fishman & Co. Between 1920 and 1925, Halpert served in several roles with S.W. Straus & Company, the bank investment firm that originated real-estate mortgage bonds. "By 25, she was one of two female business executives in the city and quite well-off." Halpert had earned a substantial salary and was appointed to the board of directors. Despite her success and high status, she quit her association with Straus at her husband's urging in 1925. This left her with more time to devote to her marriage, and gave her an opportunity to refocus her ambitions on the business of art. Upon Halpert's resignation, she and Samuel traveled to Paris, France, and stayed for nearly a year.

Opening The Downtown Gallery

While staying in France, Halpert noticed that French artists had more opportunities to sell and display art than their American counterparts. After returning to the U.S., Halpert decided to create a space where she could provide similar opportunities. Flush from bonuses earned in her business dealings, in the fall of 1926, Halpert used that money to open Our Gallery in Manhattan at 113 West 13th Street with her friend Berthe Kroll Goldsmith. The gallery featured contemporary American art, often by friends of Halpert and her husband, artist

. The following year 1927, the name of the gallery changed to the Downtown Gallery at the suggestion of artist

. In early brochures, Halpert and Goldsmith described their mission thus: "The Downtown Gallery has no prejudice for any one school. Its selection is driven by quality — by what is enduring — not by what is in vogue."

The Downtown Gallery, American Folk Art Gallery, and The Daylight Gallery

The

American Folk Art Gallery American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

, founded by

Holger Cahill Edgar Holger Cahill (January 13, 1887 – July 8, 1960) was an Icelandic-American curator, writer, and arts administrator who served as the national director of the Federal Art Project of the Works Progress Administration during the New Deal in t ...

in partnership with Halpert and Goldsmith, opened in 1929 as the first folk art gallery, installing itself upstairs from the Downtown Gallery. The affinity between Halpert's artists and folk art was strong, and sales of folk art sustained the Downtown Gallery through the Depression. Regular devotees included

Abby Aldrich Rockefeller Abigail Greene Aldrich Rockefeller (October 26, 1874 – April 5, 1948) was an American socialite and philanthropist. She was a prominent member of the Rockefeller family through her marriage to financier and philanthropist John D. Rockefeller ...

, and Halpert drew on their relationship to convince Rockefeller to provide support for the

Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...

and, later, The Downtown Gallery. A third space, operating behind the main gallery, opened in 1930. Called the Daylight Gallery, it emphasized art and sculpture displayed in diffuse natural light, and featured elaborate iron silhouette doors Halpert had commissioned in 1929. In a press release, Halpert referred to the new gallery as “a modest moment in American Art.”

Fortifying The Downtown Gallery

Halpert's business acumen helped her manage prices, and encourage collectors of modest means. Halpert also used marketing and advertising, and worked to get her artists included in museums and public collections to increase their exposure. After buying out Goldsmith in 1935, Halpert winnowed her stable of artists down to twelve, and focused on profitability. In 1940, the gallery relocated to 43 East 51st Street and, in 1945, she moved again, this time to 32 East 51st Street. As an advisor for the

WPA Federal Art Project The Federal Art Project (1935–1943) was a New Deal program to fund the visual arts in the United States. Under national director Holger Cahill, it was one of five Federal Project Number One projects sponsored by the Works Progress Administratio ...

, Halpert had access to many artists outside of New York, many of whom she exhibited. She also hosted exchange exhibitions with the

Boris Mirski Gallery The Boris Mirski Gallery (1944-1979) was a Boston art gallery owned by Boris Chaim Mirski (1898-1974). The gallery was known for exhibiting key figures in Boston Expressionism, New York School (art), New York and International style (art), intern ...

, The Downtown Gallery's similarly avant-garde Boston counterpart. Halpert also worked to attract artists formerly represented by

Alfred Stieglitz Alfred Stieglitz (January 1, 1864 – July 13, 1946) was an American photographer and modern art promoter who was instrumental over his 50-year career in making photography an accepted art form. In addition to his photography, Stieglitz was kno ...

who died in 1946. She also took on artists' estates, including one from former Stieglitz artist

. In 1941, Halpert and "her friend Alain Locke, the writer and theorist of black culture, Halpert organized ''Negro Art in America'', a survey of 41 artists that was the first such exhibition in a New York gallery. Not long after, Halpert exhibited Jacob Lawrence's Migration Series, a 60-panel memorial to The Great Migration, which is now owned jointly by MOMA and Washington D.C.'s Phillips Collection. After 1936, all of Halpert's artists were eventually transferred, without the artists' consent to the Alan Gallery, led by Halpert's assistant director Charles Alan. The Downtown Gallery relocated one last time to the

Ritz Tower The Ritz Tower is a luxury residential building at 465 Park Avenue on the corner of East 57th Street in the Midtown Manhattan neighborhood of New York City. It was built from 1925 to 1926 as an apartment hotel and was designed by Emery Roth an ...

Concourse at 465 Park Avenue in 1965.

Contributions to the art world

Halpert served as organizer and director of the First Municipal Exhibition of American Art, Atlantic City, New Jersey, in 1929. Her work with the

took her to Washington D.C. in the summer of 1936 to develop the Exhibition and Allocation Program, which facilitated nationwide circulation for works from regional art centers. In 1937, she formed the Bureau for Architectural Sculpture and Murals, a central clearing-house from which architects could review and select work by artists and sculptors experienced in working in architectural settings (similar in mission to her Daylight Gallery). Halpert served as curator of the art section of the American National Exhibition, sponsored by the

United States Information Agency The United States Information Agency (USIA), which operated from 1953 to 1999, was a United States agency devoted to "public diplomacy". In 1999, prior to the reorganization of intelligence agencies by President George W. Bush, President Bill C ...

and the

U.S. Department of Commerce The United States Department of Commerce is an United States federal executive departments, executive department of the Federal government of the United States, U.S. federal government concerned with creating the conditions for economic growth ...

; she traveled to the Soviet Union with the exhibition, installed the show, and gave daily gallery talks in Russian. In 1952, to promote art history, Halpert established the Edith Gregor Halpert Foundation. Its activities included assisting universities to fund scholarships for the study of contemporary American art and championing the rights of artists to control the sale and reproduction of their work. In recognition of her dedication to the arts, Halpert received the Art in America Award in 1959, a

USIA Usia is a village in Kamsaar, Uttar Pradesh, India. It lies southeast of Ghazipur and east of Dildarnagar, close to the Bihar State border.USIA is a historical village of ghazipur as well as uttar pradesh, it was founded by 1. Barbal khan 2. ...

Citation for Distinguished Service in 1960, and the First Annual International Silver Prize from the

University of Connecticut The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from Hart ...

for "distinguished contribution to the arts" in 1968.

Exhibitions from Halpert's collection

* ''American Modernism: The First Wave, Painting from 1903-1933'', presented at

Brandeis University , mottoeng = "Truth even unto its innermost parts" , established = , type = Private research university , accreditation = NECHE , president = Ronald D. Liebowitz , pro ...

Museum of Art, 1963 * ''Six Decades of American Art'', shown at

Leicester Galleries Leicester Galleries was an art gallery located in London from 1902 to 1977 that held exhibitions of modern British, French and international artists' works. Its name was acquired in 1984 by Peter Nahum, who operates "Peter Nahum at the Leiceste ...

, London, 1965 * ''Image to Abstraction'', held at

Amon Carter Museum Amon may refer to: Mythology * Amun, an Ancient Egyptian deity, also known as Amon and Amon-Ra * Aamon, a Goetic demon People Momonym * Amon of Judah ( 664– 640 BC), king of Judah Given name * Amon G. Carter (1879–1955), American pu ...

, 1967 * ''Edith Halpert and the Downtown Gallery'', exhibited at the

, 1968. The Edith Gregor Halpert Collection was eventually sold at auction by Sotheby Parke-Bernet, 1973. * The

Jewish Museum A Jewish museum is a museum which focuses upon Jews and may refer seek to explore and share the Jewish experience in a given area. List of Jewish museums Notable Jewish museums include: *Albania ** Solomon Museum, Berat *Australia ** Jewish Muse ...

's 2019 exhibition
Edith Halpert and the Rise of American Art
' included 100 pieces of Downtown Gallery-related American modern and folk art, as well as items from her personal collection.

References

{{DEFAULTSORT:Halpert, Edith Gregor 1900 births 1970 deaths American art dealers Women art dealers Women art collectors Jewish American art collectors Modern art Folk art Business of visual arts Odesa Jews Emigrants from the Russian Empire to the United States