Ed Niehaus is an American CEO and publicist. Along with partners Bill Ryan and Melody Haller, Niehaus founded Niehaus Ryan Haller (NRH) which served the Internet industry during the rapid growth period of the 1990s. NRH provided public relations services to

O'Reilly & Associates O'Reilly Media (formerly O'Reilly & Associates) is an American learning company established by Tim O'Reilly that publishes books, produces tech conferences, and provides an online learning platform. Its distinctive brand features a woodcut of a ...

' experimental web publishing project

Global Network Navigator The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements. GNN was launched in May 1993, as a project of the technical publishing company O'Reilly Media, then known as O'Re ...

and was the company

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...

chose to handle its public image during the period from 1994 to 2000. In the late 1990s,

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

approached Niehaus to assist him with his efforts to turn around

Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

; NRH became Apple's agency of record. Niehaus served as the CEO of Fluid, Inc., an interactive merchandising company based in San Francisco, CA. Niehaus is currently president and CEO of the design firm Cooper and chairman of the board of Collaborative Drug Discovery].

External links

Branding Is Dead! Long Live Sustainable Identity!
Fast Company

Wired News

San Francisco Business Times

References

*Rosen, Emanuel (2000). ''The Anatomy of Buzz: How to Create Word of Mouth Martketing'' Doubleday Currency. pg. 16. {{DEFAULTSORT:Niehaus, Ed American public relations people Living people Year of birth missing (living people)