Ed Maverick

Eduardo Hernández Saucedo (born 19 January 2001), known professionally as Ed Maverick, is a Mexican singer, songwriter, musician, producer and multi-instrumentalist of folk, alternative and rock music. He started his music career a solo artist, by sharing his songs on social media platforms. Maverick gained fame after the release of his debut album, ''Mix pa' llorar en tu cuarto'' (2018) and his hit single in Mexico "Fuentes de Ortiz", later certified diamond by the Asociación Mexicana de Productores de Fonogramas y Videogramas. After signing a record deal with Universal Music Mexico in 2019, his debut album was reissued and subsequently reached the number two of the Mexican Album Charts, followed by the studio album ''Transiciones'' (2019).

In 2021, he released the acclaimed self-titled ''Eduardo'' (2021); and C. Tangana's " Párteme la Cara", included in ''El Madrileño'' (2021); the song reached the top 5 on the Spanish Single Charts, and earned him the Latin Grammy Award for Best Engineered Album (as music engineer) and an Odeon Award. He has also collaborated with artists such as Bratty and Señor Kino, as well as receiving multiple nominations at the MTV Millennial Awards and the MTV Europe Music Awards. By April 2022, Maverick had already sold 860,000 records worldwide. He is also a member of the band Los Milagro, with Daniel Quién and producer Wet Baes, Los Milagro has no official commercial discography or record label, staying as a project of sporadic live performances.

Bio

2001–2017: early years

Eduardo was born on 19 January 2001, in Delicias, a town located in the Mexican state of Chihuahua. During his high school years, he taught himself to play the guitar. The first song he learned to play was Jake Bugg's "Simple As This". He began composing in his hometown in addition to performing at parties, events and other public places in mid-2017. In addition to starting to upload song covers to his YouTube channel. Among his influences to start composing are some Mexican artists such as Dromedarios Mágicos, Juan Cirerol and Little Jesus.

2018–2020: ''MPLLETC'', ''Transiciones'' and rise to fame

The independent label Eidan Box Records, located in Chihuhua, invited him to record songs in his studios, and he began to record songs on said label, to later release them on digital platforms. In 2018, Maverick released his debut studio album entitled ''Mix pa' llorar en tu cuarto'' through Eidan Box. The song "Fuentes de Ortiz", his second song written by himself was included on the album; and with the passing of the months went viral on social media and would end up becoming his first commercial success, an early cut of a music video for "Fuentes de Ortiz" was recorded and released.

On December 2018, Maverick traveled to Mexico City at the band bazaar, a massive event where independent artists sell their merchandise and perform live, during the event Maverick met rapper Lng/SHT and got his contact. As the days passed, Lng/SHT called him to have a meeting with manager Chok Fermoso.

Chok signed Maverick to his talent agency, becomes his manager, and gets him a record deal with Universal Music Mexico on March 2019, his debut album was reissued in physical stores and digital platforms under the Universal label, and then reached number two on the Mexican Albums Chart, "Fuentes de Ortiz" and "Acurrucar" were released as singles from the album, and a music video for "Fuentes de Ortiz" was reshot. By May 2019, Maverick had already become one of the most viral Mexican artists on Spotify. That same year he performed for the first time at the National Auditurium's "Lunario" and the Teatro Metropolitán in Mexico City, setting the record for being the Mexican artist who sold out his dates at the venue the fastest. In the same year his debut album received a gold record from the Asociación Mexicana de Productores de Fonogramas (AMPROFON). He released his second studio album ''Transiciones'' (2019).

Through his rapidly growing fame in Mexico, Maverick suffered from a massive attack perpetuated by fans and some digital creators on social networks, receiving almost daily messages inciting hate, suicide and death threats directly towards him and his family. In November 2019, he released a statement through Twitter in which he explained that he would close his account and stay away of the media for a while. In the external statement:

In 2020 he reappeared with his first live album ''Ed Maverick en el Metropólitan'' (2020) performing the hits of the first two albums and included the song "Ropa de Bazar" with Bratty, and at the beginning of the same year the AMPROFON gave him the diamond record for "Fuentes de Ortiz" for selling 300,000 digital units, double platinum for "Acurrucar", platinum and gold for "Del Río" and "Ropa de Bazar", platinum for "Quiero" and ''Mix Pa' Llorar en Tu Cuarto'', and the gold record for "Siempre Estoy Pa' Ti" and "WRU". In addition to the release of his debut extended play ''Esto No Tiene Nada Que Ver con Eduardo''.

2021–present: ''Eduardo''

During 2021, Maverick released his third studio album titled ''Eduardo'', in which the events of the harassment episode in his life were reflected in the songs "Gente", "Niño," and "Gracias". The ''Rolling Stone'' magazine ranked it 26 at the 35 best Spanish-language albums of 2021. In the same year he collaborated with C. Tangana, on the song "Párteme la cara" included on the album ''El Madrileño'' (2021) reaching the number three on the singles chart in Spain, he obtained his first certification outside of Mexico with a platinum single by the Productores de Música de España (PROMUSICAE) and a gold single in Brazil. This collaboration credited him as album engineer and earned him his first Latin Grammy Award for Best Engineered Album at the 22nd ceremony. He also formed Los Milagro, a band with Mexican musician Daniel Quién and producer Wet Baes.

In 2022 he won the Odeon Award from the Intellectual Rights Management Association (AGDI) for the Best Alternative Song of 2022 in Spain, being the first Mexican artist awarded at that ceremony. In April he performed for the first time at the Coachella music festival, in May he released a series of demos from the ''Eduardo'' album.

In July, the Cartagena City Council recognized him at the Spanish festival "La Mar de Músicas" with the 2nd Paco Martín Award for "Breakthrough Artist of Global Music" at the proposal of the jury made up of different Spanish journalists from the Paco Martín Cultural Association, explaining them choice for Maverick «He represents like nobody else the new wave of singers who dazzle with their sensitivity, simplicity and naturalness. His voice, deep, melancholy, warm and full of nuances, is one of the most special on the international scene. He provokes emotion, intimacy and pause from the first verse, as if he were singing to us a few meters away accompanied by his young guitar». In the same month he announced his first world tour entitled "Tour Eduardo", with which he will perform in cities from Latin America and the United States, and for the first time in European countries such as the United Kingdom, Spain and the Netherlands.

Discography

Studio albums
* '' Mix pa' llorar en tu cuarto'' (2018)
* '' Transiciones'' (2019)
* ''Eduardo'' (2021)

Awards and nominations

References

Notes

External links

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{{DEFAULTSORT:Maverick, Ed
Living people
2001 births
21st-century Mexican singers
Latin Grammy Award winners
Mexican folk guitarists
Mexican male composers
Mexican male guitarists
Mexican male singer-songwriters
Mexican singer-songwriters
People from Delicias, Chihuahua
Singers from Chihuahua (state)
Universal Music Latin Entertainment artists