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Materialism can be described as either a personal attitude which attaches importance to acquiring and consuming material
goods In economics, goods are items that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product. A common distinction is made between goods which are transferable, and services, which are not t ...
or as a logistical analysis of how physical resources are shaped into consumable products. The use of the term materialistic to describe a person's personality or a society tends to have a negative or critical connotation. Also called acquisitiveness, it is often associated with a
value system In ethics and social sciences, value denotes the degree of importance of something or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics in ethics), or to describe the significance of di ...
which regards social status as being determined by
affluence Wealth is the abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions. This includes the core meaning as held in the originating Old English word , which is from an ...
(see conspicuous consumption), as well as the belief that possessions can provide happiness.
Environmentalism Environmentalism or environmental rights is a broad philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment, particularly as the measure for this health seeks ...
can be considered a competing orientation to materialism. "Success materialism" can be considered a pragmatic form of
enlightened self-interest Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest. It has often been ...
based on a prudent understanding of the character of market-oriented economy and society. The definition of materialism coincides with how and why resources to extract and create the material object are logistically formed.


Definition

Consumer research typically looks at materialism in two ways: one as a collection of
personality traits In psychology, trait theory (also called dispositional theory) is an approach to the study of human personality. Trait theorists are primarily interested in the measurement of ''traits'', which can be defined as habitual patterns of behaviour, th ...
; and the other as an enduring
belief A belief is an attitude that something is the case, or that some proposition is true. In epistemology, philosophers use the term "belief" to refer to attitudes about the world which can be either true or false. To believe something is to take ...
or value.


Materialism as a personality trait

Russell W. Belk conceptualizes materialism to include three original personality traits. * ''Nongenerosity'' – an unwillingness to give or share possessions with others. * ''Envy'' – desire for other people's possessions. * ''Possessiveness'' – concern about loss of possessions and a desire for the greater control of ownership.


Materialism as a value

Acquisition centrality is when acquiring material
possession Possession may refer to: Law * Dependent territory, an area of land over which another country exercises sovereignty, but which does not have the full right of participation in that country's governance * Drug possession, a crime * Ownership * ...
functions as a central life goal with the belief that possessions are the key to happiness and that success can be judged by a person's
material wealth Wealth is the abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions. This includes the core meaning as held in the originating Old English word , which is from an I ...
and the
quality Quality may refer to: Concepts *Quality (business), the ''non-inferiority'' or ''superiority'' of something *Quality (philosophy), an attribute or a property *Quality (physics), in response theory * Energy quality, used in various science discipl ...
and
price A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the ...
of material goods she or he can buy.


Growing materialism in the western world

In the
western world The Western world, also known as the West, primarily refers to the various nations and states in the regions of Europe, North America, and Oceania.
, there is a growing trend of increasing materialism in reaction to discontent. Research conducted in the United States shows that recent generations are focusing more on money, image, and fame than ever before, especially since the generations of
Baby Boomers Baby boomers, often shortened to boomers, are the Western demographic cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964, during the mid-20th century baby boom. ...
and
Generation X Generation X (or Gen X for short) is the Western demographic cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years and the late 1970s to early 1980s a ...
. In one survey of Americans, over 7% said they would seriously consider murdering someone for $3 million and 65% of respondents said they would spend a year on a deserted island to earn $1 million. A survey conducted by the
University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Franci ...
and the
American Council on Education The American Council on Education (ACE) is a nonprofit 501(c)(3) U.S. higher education association established in 1918. ACE's members are the leaders of approximately 1,700 accredited, degree-granting colleges and universities and higher educatio ...
on 250,000 new college students found that their main reason for attending college was to gain material wealth. From the 1970s to the late 1990s, the percentage of students who stated that their main reason for going to college was to develop a meaningful life philosophy dropped from 73% to 44%, while the purpose of obtaining financial gain rose from about 44% to 75%.


Materialism and happiness

A series of studies have observed a correlation between materialism and
unhappiness Sadness is an emotional pain associated with, or characterized by, feelings of disadvantage, loss, despair, grief, helplessness, disappointment and sorrow. An individual experiencing sadness may become quiet or lethargic, and withdraw them ...
. Studies in the United States have found that an increase in material wealth and goods in the country has had little to no effect on the
well-being Well-being, or wellbeing, also known as wellness, prudential value or quality of life, refers to what is intrinsically valuable relative ''to'' someone. So the well-being of a person is what is ultimately good ''for'' this person, what is in th ...
and
happiness Happiness, in the context of mental or emotional states, is positive or pleasant emotions ranging from contentment to intense joy. Other forms include life satisfaction, well-being, subjective well-being, flourishing and eudaimonia. ...
of its citizens.
Tibor Scitovsky Tibor de Scitovsky, also known as Tibor Scitovsky (November 3, 1910 – June 1, 2002), was a Hungarian born, American economist who was best known for his writing on the nature of people's happiness in relation to consumption. He was Associa ...
called this a "joyless economy" in which people endlessly pursue comforts to the detriments of pleasures. Using two measures of subjective well-being, one study found that materialism was negatively related to happiness, meaning that people who tended to be more materialistic were also less happy with themselves and their lives. When people derive a lot of pleasure from buying things and believe that acquiring material possessions are important life goals, they tend to have lower
life satisfaction Life satisfaction is a measure of a person's well-being, assessed in terms of mood, relationship satisfaction, achieved goals, self-concepts, and self-perceived ability to cope with life. Life satisfaction involves a favorable attitude towards one ...
scores. Materialism also positively correlates with more serious psychological issues like depression,
narcissism Narcissism is a self-centered personality style characterized as having an excessive interest in one's physical appearance or image and an excessive preoccupation with one's own needs, often at the expense of others. Narcissism exists on a co ...
and
paranoia Paranoia is an instinct or thought process that is believed to be heavily influenced by anxiety or fear, often to the point of delusion and irrationality. Paranoid thinking typically includes persecutory beliefs, or beliefs of conspiracy co ...
. However, the relationship between materialism and happiness is more complex. The direction of the relationship can go both ways. Individual materialism can cause diminished well-being or lower levels of well-being can cause people to be more materialistic in an effort to get external gratification. In many
East Asian culture The East Asian cultural sphere, also known as the Sinosphere, the Sinic world, the Sinitic world, the Chinese cultural sphere, the Chinese character sphere encompasses multiple countries in East Asia and Southeast Asia that were historically ...
s, the relationship between materialism, happiness, and well-being are associated with neutral or positive feelings. In China, materialism is often motivated by and through social relations, like families or villages, rather than an
individualist Individualism is the moral stance, political philosophy, ideology and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote the exercise of one's goals and desires and to value independence and self-relianc ...
pursuit of wealth. This suggests that materialism in interdependent, community-oriented cultures, like in China and Japan, may improve well-being and happiness rather harm them. However, even in independent cultures, people with social motives to acquire wealth may view materialism positively, indicating that the relationship between materialism and happiness is more complex than cultural differences. Instead, research shows that purchases made with the intention of acquiring life
experience Experience refers to conscious events in general, more specifically to perceptions, or to the practical knowledge and familiarity that is produced by these conscious processes. Understood as a conscious event in the widest sense, experience involv ...
s, such as going on a family vacation, make people happier than purchases made to acquire material possessions such as an expensive car. Even just thinking about experiential purchases makes people happier than thinking about material ones. A survey conducted by researchers at the Binghampton University School of Management found differences between what is called “success materialism” and “happiness materialism.” People who see materialism as a source of success tend to be more motivated to work hard and drive to succeed in order to make their lives better as opposed to people who see materialism as a source of happiness. However neither mindset accounts for other factors, such as income or status, that can affect happiness.


See also

* Anti-consumerism *
Capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...
*
Consumerism Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the su ...
*
Greed Greed (or avarice) is an uncontrolled longing for increase in the acquisition or use of material gain (be it food, money, land, or animate/inanimate possessions); or social value, such as status, or power. Greed has been identified as und ...
* Material feminism *
Post-materialism In sociology, postmaterialism is the transformation of individual values from materialist, physical, and economic to new individual values of autonomy and self-expression. The term was popularized by the political scientist Ronald Inglehart in ...


References

{{reflist, 30em Consumer Materialism