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Brightloom (formerly eatsa) is an American company based in San Francisco that provides automation technology to restaurants. Both Eatsa and Brightloom are trade names used by Keenwawa, Inc., a Delaware corporation, which is the true legal name of this company. On July 22, 2019, the company rebranded as Brightloom and closed a $30 million funding round. It was also announced that Brightloom would integrate with
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
' mobile app and customer loyalty platform.


Products

Brightloom sells restaurants a platform which includes software for ordering kiosks, a mobile app, digital signage, and the aggregation of orders from delivery apps for kitchen staff. For pickup, the company offers cubby hardware and shelves with integrated displays. In the fall of 2019, Brightloom has announced an advanced customer analytics platform and customer loyalty features for restaurant operators.


History


Eatsa restaurants

Eatsa opened its first restaurant in 2015 with a menu focused around vegetarian quinoa bowls. By the end of 2016, the company had six locations in two states and the District of Columbia. Customers would place orders via iPad kiosks or a mobile app, then pick up their food from a self-serve wall of digital cubbies, without the need to interact with an employee of the company. In October 2017, eatsa closed its locations in NYC and Washington, DC, leaving only two locations in San Francisco, and announced that eatsa technology would begin to appear as an end-to-end platform in other restaurants. By February 2019, Eatsa had closed all of its restaurants and announced plans to reopen one location in San Francisco later that year. Both Eatsa and Brightloom are trade names used by Keenwawa, Inc., a Delaware corporation, which is the true legal name of this company.


Technology platform

In December 2017, Wow Bao, a fast-casual restaurant concept in Chicago, opened a new store using the Brightloom platform as the foundation for a new, automated restaurant experience and shared plans to roll out additional Brightloom-enabled locations throughout 2018.


References


Further reading

* *
Fast food reinvented? eatsa, a fully automated restaurant, now open – Inside Scoop SF


External links

* 2015 establishments in California Restaurants established in 2015 Restaurants in San Francisco Fast casual restaurants 2010s in food Quinoa {{DEFAULTSORT:Brightloom