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''Eater'' is a food website by
Vox Media Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2005 by ...
. It was co-founded by
Lockhart Steele Lockhart Steele is an American blogger best known for the ''Curbed'' family of real estate, restaurant, and shopping news sites. Early life and career Lockhart Steele was raised in Manchester-by-the-Sea, Massachusetts. He graduated from St. ...
and Ben Leventhal in 2005, and originally focused on dining and nightlife in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Eater launched a national site in 2009, and covered nearly 20 cities by 2012. Vox Media acquired ''Eater'', along with two others comprising the Curbed Network, in late 2013. In 2017, ''Eater'' had around 25 local sites in the United States, Canada, and England. The site has been recognized four times by the
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media award ...
s.


Description and history

The food and dining site ''Eater'' is a brand of the
digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ' ...
company
Vox Media Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2005 by ...
. It serves as a local restaurant guide, offering reviews as well as news about the restaurant industry. The property earns revenue via advertising, sometimes displaying content generated by Vox Creative. ''Eater'' was co-founded by
Lockhart Steele Lockhart Steele is an American blogger best known for the ''Curbed'' family of real estate, restaurant, and shopping news sites. Early life and career Lockhart Steele was raised in Manchester-by-the-Sea, Massachusetts. He graduated from St. ...
and Ben Leventhal in July 2005, and initially focused on New York City's dining and nightlife scenes. The blog was one of three comprising the Curbed Network, founded by Steele in 2004, along with the
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
and fashion networks called ''
Curbed ''Curbed'' is an American real estate and urban design website founded as a blog by Lockhart Steele in 2006. The full website, founded in 2010, featured sub-pages dedicated to specific real estate markets and metropolitan areas across the Unit ...
'' and ''
Racked Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2005 by ...
'', respectively. By 2007, ''Eater'' was receiving tens of thousands of readers per day. After expanding into Los Angeles and San Francisco, the network went national in 2009, and covered approximately 20 cities and one U.S. state (Maine) by mid 2012. Vox Media purchased the Curbed Network for approximately $30 million in November 2013. Traffic to ''Eater'' increased by 250 percent following the acquisition. In early 2014, ''
Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...
'' reported that Eater was generating approximately 2 million of Vox Media's 45 million unique monthly visitors, according to the analytics company comScore. The site began using Vox Media's
content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
, Chorus, and producing more video content. Steele said he sold ''Eater'' partly to observe Chorus' influence on the site. The platform allows ''Eater'' to enhance map, journalistic, and visual features, and improves user engagement via forums. In mid 2017, ''Eater'' launched a London site, the network's first outside North America. ''Eater'' hosted 23 sites for cities in the United States and Canada at the time. The 25 cities (and states) listed on the Eater website (1/2021) are: Atlanta; Austin; Boston; Carolinas; Chicago; Dallas; Denver; Detroit; Houston; Las Vegas, Nevada; London, U.K.; Los Angeles; Miami; Montréal, PQ, Canada; Nashville; New Orleans; New York City; Philadelphia; Phoenix; Portland, Oregon; San Diego; San Francisco; Seattle; Twin Cities, Minnesota; and Washington, DC


Programming

''Eater'' produced a web series called ''Savvy'', which featured chefs,
restaurateur A restaurateur is a person who opens and runs restaurants professionally. Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspec ...
s, and
sommelier A sommelier ( or or ; ), or wine steward, is a trained and knowledgeable wine professional, normally working in fine restaurants, who specializes in all aspects of wine service as well as wine and food pairing. The role of the wine steward in hau ...
s discussing dishes and
cooking techniques This is a list of cooking techniques commonly used in cooking and food preparation. Cooking is the art of preparing food for ingestion, commonly with the application of heat. Cooking techniques and ingredients vary widely across the world, refle ...
. The program's second season aired in 2015. In 2017, Vox Media greenlit the series ''Cult Following'' and ''You Can Do This'' for ''Eater''. ''Eater'' and
PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
collaborated on a six-episode documentary television show about the cuisine of immigrant neighborhoods throughout the U.S., hosted by chef and restaurateur
Marcus Samuelsson 25 January 1971) is an Ethiopian-born Swedish-American celebrity chef, restaurateur and television personality. He is the head chef of Red Rooster in Harlem, New York. Early life and education Kassahun Joar Tsegie was born in Ethiopia. His fat ...
. The show, ''No Passport Required'', marked ''Eater'' first television production project. Vox Entertainment produced the show, which premiered in July 2018. Vox Media executives
Jim Bankoff James Philip Bankoff (born December 23, 1969) is an American businessman who is the co-founder, chairman, and chief executive officer (CEO) of Vox Media. He previously worked for AOL and joined Vox Media's predecessor, '' SB Nation'', in 2009 ...
and
Marty Moe Martin Troen Moe (born ) is an American business executive, and the President (corporate title), president of Vox Media. Early in his career, he was an associate at Skadden, Arps, Slate, Meagher & Flom and an adviser to Lawrence Summers, United ...
serve as two of several
executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...
s. In January 2018, ''Eater'' and ''
SB Nation ''SB Nation'' (an abbreviation for their full name ''SportsBlogs Nation'') is a sports blogging network owned by Vox Media. It was co-founded by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong in 2005. The blog from which the network ...
'' aired an online three-episode celebrity cooking competition series sponsored by
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
. The show featured
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
players
Greg Jennings Gregory Jennings Jr. (born September 21, 1983) is a former American football wide receiver who played in the National Football League (NFL) for ten seasons, primarily with the Green Bay Packers. He played college football at Western Michigan an ...
,
Rashad Jennings Rashad Andre Jennings (born March 26, 1985) is an American football running back and coach for the Fan Controlled Football Kingpens. He was drafted by the Jacksonville Jaguars in the seventh round of the 2009 NFL Draft. He also played for the ...
, and
Nick Mangold Nicholas Allan Mangold (born January 13, 1984) is a former American football center. He played college football at Ohio State, and was drafted by the New York Jets in the first round of the 2006 NFL Draft. Mangold was a seven-time Pro Bowl selec ...
as competitors, as well as chefs
Anne Burrell Anne W. Burrell (born September 21, 1969) is an American chef, television personality, and former instructor at the Institute of Culinary Education. She is the host of the Food Network show '' Secrets of a Restaurant Chef'' and co-host of ''Worst ...
and
Josh Capon Josh Capon (born 1972) is an American chef and television personality. Early life Josh Capon attended the University of Maryland where he discovered his talent in cooking for his friends, which he funded by accepting small donations. Subsequently ...
.


Leadership and editorial staff

''Eater'' was initially led by co-founders Leventhal and Steele, who had the titles "Head Eater" and CEO, respectively. Steele, who also served as president of the Curbed Network, ranked number 34 in ''
The Daily Meal The Daily Meal is a food and drinks website. It is the first site launched by Spanfeller Media Group. Jim Spanfeller is a former CEO of Forbes.com. In 2016, Spanfeller was acquired by Tribune Publishing. Content The Daily Meal produces original c ...
'' 2011 list of "America's 50 Most Powerful People in Food", for his role as a founder of ''Eater''. In 2014, Amanda Kludt was named ''Eater'' first
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
, and
Robert Sietsema Robert Sietsema is an American restaurant critic. He wrote reviews and articles for the ''Village Voice'' from 1993 to 2013. He has also contributed to ''Gourmet'' magazine. After being let go from the ''Voice'' in a round of downsizing, he was hi ...
was hired to be a New York-based food writer.


Reception

''
Food & Wine ''Food & Wine'' is an American monthly magazine published by Dotdash Meredith. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes, cooking tips, travel information, restaurant reviews, chefs, wine pairings and season ...
'' has called ''Eater'' "required reading". In 2006, the magazine included Steele and Leventhal in their "Tastemaker Awards" list, recognizing fifteen people who had significant impact on the food and wine industries by age 35, for their "ingenious" posts. The network's content has been recognized four times by the
James Beard Foundation Award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media award ...
s, established to honor excellence in cuisine,
food writing Food writing is a genre of writing that focuses on food and includes works by food critics, food journalists, chefs and food historians. Definition Food writers regard food as a substance and a cultural phenomenon. John T. Edge, an American foo ...
, and culinary education in the United States. ''Eater'' received four additional nominations in 2018.


See also

*
List of websites about food and drink This is a list of websites about food and drink. Websites about food and drink * African Food Network * ChefsFeed * The Daily Meal * Eater.com * Food Network * Food.com * Freezerburns * Gil's Thrilling (And Filling) Blog * HungryGoWhere * Jus ...


References


External links

* {{DEFAULTSORT:Eater 2005 establishments in the United States Vox Media Websites about food and drink