Eat Bulaga! Indonesia

''Eat Bulaga! Indonesia'' was an Indonesian variety show produced and aired by SCTV. It served as the original Indonesian franchisee of the Philippines' longest-running noon-time variety show, ''Eat Bulaga!'' which was then-produced by the Philippine television production company Television and Production Exponents, Inc. (TAPE).

The show was broadcast from July 16, 2012 until April 3, 2014.

History

Background and negotiations

SCTV's Director for Programming and Production Harsiwi Achmad, had been watching episodes of ''Eat Bulaga!'' on YouTube before she moved to the network. Achmad felt that the program was entertaining and educational, and that it can spread positive values and get close with the community.

Feeling that it would work well with Indonesian audience, Achmad contacted SCTV's marketing creative service advisor, Gerry C. Guzman, who became the bridge for the Indonesian and Filipino executives to negotiate. Kebon Jeruk, director of programs and production at Studio Penta SCTV, also became interested, saying that he wants the program to be as successful as the original.

In May 2012, SCTV officials led by Guzman personally flew to the Philippines to see the show and it became the flashpoint to start the franchising negotiations.

The situation had initially shocked and surprised Filipino television executives. Malou Choa-Fagar, then-senior vice president and chief operating officer of Television and Production Exponents Inc. (TAPE), revealed that SCTV first approached them.

Personnel recruitement

Surya Utama, known by his stage name "Uya Kuya" (literally "Boss Uya", counterpart to Eat Bulaga!'s "Bossing Vic Sotto"), a magician and comedian from Bandung, became the show's main host. His wife, Astrid Khairunnisha, also known as "Astrid Kuya" was tapped for the program as well as Leo Consul, a Filipino based in Indonesia and an incumbent member of an I-pop band. On July 11, 2012, TAPE Inc. executives visited SCTV to oversee its final preparations.

Launch and ratings success

''Eat Bulaga! Indonesia'', was launched on July 16, 2012 – retaining much of the original segments and games played on the Philippine TV show. Five days later, ''Eat Bulaga!'' devoted part of its Saturday broadcast to celebrate its first overseas franchise through an elaborate production number and omnibus plug documenting its development.

Throughout its first year, the program kept in close touch with its original Philippine counterpart through occasional trips to the Philippines to perform with the hosts of the original show – with the first such excursion made on August 18, 2012. This was followed-up later that year when the Indonesian hosts teamed up with their Filipino counterparts to participate in a special edition of "Pinoy Henyo"

In January 2013, Leo Consul visited his homeland to perform in front of the Filipino fans, before leaving the show later in the year for undisclosed reasons. Consul's departure from the show triggered an emotional response from the other hosts where Bianca Liza, one of the co-hosts at the time, was seen in tears on-stage. Despite this, Consul's rise to being a host became a legacy and popular inspirational story in the Philippines.

The show grew popular in Indonesia, making it through one year as the leading TV show on its time slot, consistently averaging over 20%.

''Eat Bulaga! Indonesia'' celebrated its first anniversary on July 21, 2013 at the Indoor Tennis Stadium in Jakarta. The celebration featured a guest appearance by then-minister for state-owned enterprises.Dahlan Iskan.

Iskan participated on the Indonesia Pintar segment. Various bands and pop groups also performed at the anniversary. The Philippine hosts of the original program also threw a mini-celebration of their own to congratulate the milestone of their Indonesian counterpart.

Cancellation and transfer

Unfortunately, the show's success would be short-lived as Uya Kuya left ''Eat Bulaga! Indonesia'' amid its final episodes, causing the show's ratings to drop until it was cancelled on April 3, 2014 and was replaced by ''FTV Sore'' – a movie block showcasing Indonesian box office hits.

After a seven-month hiatus, the Indonesian franchise would move to Andalas Televisi (ANTV) as '' The New Eat Bulaga! Indonesia'' that aired in two separate runs from November 2014 to August 2016 and again from January 30 to February 17, 2023

Schedule

''Eat Bulaga! Indonesia'' aired at 2:30 pm ( WIB) or 3:30 pm (Philippine Standard Time), a deviation from the original which is broadcast at noon. This was done to consider the viewers' prayer time (''salat'') according to Islam. The first season was set for 13 weeks as a trial period and originally aired only three times a week on Mondays, Wednesdays and Fridays.

Coinciding with Filipino singer Christian Bautista making a guest appearance on December 17, 2012, ''Eat Bulaga! Indonesia'' expanded to five days a week (Monday to Friday) due to positive feedback and requests from fans.

Cast

Presenters

*Uya Kuya (2012–2013)
*Astrid Khairunisha (2012–2014)
*Andhika Pratama (2013–2014)
*Farid Aja (2012–2014)
*Reza Bukan (2012–2014)
*Narji (2012–2014)
*Rian Ibram (2012–2014)
*Rio Indrawan (2012–2014)
* Jenny Tan (2012–2014)
*Bianca Liza (2012–2014)
*Christie Julia (2012–2014)
*Christina Colondam (Juara Miss Celebrity 2012) (2013–2014)
*Ivan Gunawan (2013–2014)
*Gading Marten (2014)
*Aaron Ashab (2012)
*Selfi Nafillah (2012)
*Selena Alesandra (2012–2013)
*Wijaya (2012)
*Ramzi (2012)
*Ciripa (2012)
*Leo Consul (2012-2013)
*Steven Muliawan (2012-2013)
*Tora Sudiro (2013)

Guest Star Presenters

* Mpok Nori
*Titiek Puspa
*Daus Mini
*Mpok Atik
*Saiful Jamil
*Ussy Sulistiawaty
*Melaney Ricardo
*Tyson Linch
*Cinta Kuya

References

External links

SCTV program page

{{Eat Bulaga!

Indonesian variety television shows
2012 Indonesian television series debuts
2014 Indonesian television series endings
Indonesian-language television shows
Eat Bulaga!
SCTV (TV network) original programming
Television series by TAPE Inc.
Indonesian television series based on Philippine television series