EatOut is a Kenyan technology company that provides information and reviews on restaurants in East Africa. They also operate ''Yummy Magazine'', a
lifestyle publication
Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...
with a focus on food and drinks, as well as various food events in
Nairobi
Nairobi ( ) is the capital and largest city of Kenya. The name is derived from the Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows through the city. The city proper ha ...
.
History
EatOut was founded by Mikul Shah in 2010. The company raised $300,000 in equity investment from a Netherlands-based African Media Venture Fund (AMVF) in July 2012. In 2013, the company launched its events business unit, and 2015 EatOut added a publishing business arm with the launch of ''Yummy Magazine''.
In 2016 EatOut acquired the regional East African start-ups, The Pearl Guide Uganda and Eating in Kigali. That same year, EatOut raised a further equity investment of $500,000 from Kenyan fin-tech company Craft Silicon to launch a restaurant loyalty and payments platform.
Partnerships
In October 2012, Wazi WiFi, Google, and EatOut partnered to encourage restaurants to offer Wazi WiFi hotspots.
EatOut also partnered with
Safaricom
Safaricom PLC is a listed Kenyan mobile network operator headquartered at Safaricom House in Nairobi, Kenya. It is the largest telecommunications provider in Kenya, and one of the most profitable companies in the East and Central Africa region. Th ...
and Kopo Kopo in April 2013 to encourage more restaurants to accept
M-Pesa as a payment method.
EatOut sponsors the Best Food Blogger for th
Bloggers Association of Kenya Awards
EatOut & Facebook host SME workshops in Nairobi for SMWI Conference
Michelin Starred Chef heading to Nairobi to launch Nairobi Restaurant Week 2017
EatOut & CFC Stanbic Bank launch Yummy Card Program
Awards and recognition
2017
* Finalist for Facebook Bots for Messenger Africa & Middle East Challenge
* Stanford GSB SEED Cohort 2 in East Africa
* Visa Fintech Bootcamp in Africa
* Hosts former Noma Chefs in Nairobi for One Star House Party
2016
* EatOut founder Mikul Shah selected as Business Daily Top 40 under 40 Men
* Featured On CNBC Africa's, Eye On Kenya
2015
* First African company to be presenting with Facebook at DMEXCO 2015 InCologne
* EatOut founder appointed to Safaricom SPARK innovation fund
2014
* Finalist for Company of the Year - Social Media Awards
2013
* CIO100 East Africa award
* Selected for VC4Africa 2013 Cohort
2012
* Kenya Tourism Award for Digital Media
* Tandaa World Bank Content Grant
[“Second round of Tandaa Innovation Grant winners announced”](_blank)
“CIO East Africa”, 4 May 2012. Retrieved on 9 June 2013.
* CIO 100 First Runner Up
2011
* Samsung Bada Best Mobile Application
* Vision 2030 ICT Innovation for Tourism
“Winners Announced: v2030 ICT Innovation”
, “Connected Kenya Summit: Kenya ICT Board”. Retrieved on 9 June 2013.
* Pivot 25 Finalist ["Finalists in Entertainment, Gaming, and Utilities"](_blank)
, “Pivot 25”. Retrieved on 9 June 2013.
References
External links
* {{Official website, http://www.eatoutafrica.com
Kenyan websites